One of my favorite Cube Grenade clients, Mike Walsh, just wrote a nice blog post about how he uses his- including business cards and putting it on the front of a Flip camera. Thanks, Mike!
With fierce competition for attention these days, it’s really important to differentiate. Fortunately, It’s pretty easy to do something unique when you can leverage the work of great artists, great technologies and great services (Flip uses Cafe Press to print screen the image). As far as return on investment – that’s easy. Hugh’s art has paid for itself in tangible and intangible ways. It has gained me a new client (which is significant because I am limiting my client work to 6 clients this year), word of mouth and great conversations.
I knew the Cube Grenade idea would work from Day One. I also knew it would take me quite a while for the idea to gain traction. So that left nothing to do but keep my head down and work my butt off.
Same as any entrepreneur with a new idea…
