global microbrand case study: the lights jerky company

Jan 27, 2010

I’m happy to report that The Lights Jerky Company, based in my hometown of Alpine, Texas, has finally gotten their new website up.

What can I say? It’s the best store-bought jerky I’ve ever had. Locally, it’s really popular. Glenn Short, the owner, sells it in all the bars, convenience stores and supermarkets in the Far West Texas area. He’s a great guy and he really puts his heart and soul into it. And people can tell…

Glenn and I meet up about once a week or so for beers…

All you jerkyheads can order it here in one, three and five pound boxes.

Seriously, Guys, this stuff is the bomb. A global microbrand in the making? I hope so.

[Disclosure:] The new website was designed by Outhink, the same folk who redesigned gapingvoid.com a few months ago. I recommended them to Glenn etc.

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david helmreich

14 years ago

Hugh –

I’m a huge fan of beef jerky – just bought a pound of the Smoky Chipotle.

Thanks!

Tyler Tervooren

14 years ago

This is why I love gaping void. Because, once in awhile, between all the hilarious cartoons, comes a blog post about beef jerky.

tom dinning

14 years ago

I think I’m starting to dislike it for the same reason. I’m afraid if I fill my lke with this crap, I won’t have room for important things. Then again, they might be the important things and the other stuff is crap. Oh how I hate dichotomy.

Faith

14 years ago

Love jerky, love the idea of UFO’s+jerky. Don’t love the typo on the top of their homepage. “savor steak?”

Erica Douglass

14 years ago

Would be great to see them list ingredients and allergen information. I can’t eat wheat, and it seems like most jerky has it. I can’t tell from their website what’s in their jerky and whether it would make me sick.

-Erica

Tim Grahl - Out:think

14 years ago

Hey Faith, thanks for the typo catch… fixed!

Fresh Drink Wizard

14 years ago

At first i thought “this must be some kind of rock or mineral or something”, i mean yeah, it looks like one at first glance right? In my opinion though, micro-businesses work best. Especially if you choose your product well. And nowadays there are so many easy way to market almost any idea, cheap and effective ones too. Who says marketing MUST be expensive? So long as you make it look like it’s a high quality product that’s all that counts right?

Matt

14 years ago

What, no jerky blog? Every brand should have a voice.

Global microbrands, free stuff, and a new idea | Stronico - Steroids for Networking

14 years ago

[…] night I read Hugh MacLeod of GapingVoid.com on Global MicroBrands. Today I had the thought that I need to establish a non-denominational […]

Derek H

14 years ago

Just have to say that I ordered a pound of the original beef jerky. And damn! It’s delicious. Thanks for the recommendation Hugh.

Editor

Hugh MacLeod

14 years ago

Reply to Derek H

Thanks, Derek 🙂 I wasn’t lying when I said it was good 😀

Global microbrands, free stuff, and a new idea « « Digital Tool Factory blog

12 years ago

[…] night I read Hugh MacLeod of GapingVoid.com on Global MicroBrands. Today I had the thought that I need to establish a non-denominational […]

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