Posts Tagged ‘transforming the business place’

March 22, 2013 (3 weeks ago)

Culture Hacking: America’s next big industry?

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This is how I see it. And it isn’t roc­ket science:

1. If you want to change your busi­ness, you also have to change your cul­ture. If you want to change your cul­ture, you also have to change your art.

2. And that’s where gaping­void comes in– crea­ting art and ideas that express, reflect, arti­cu­late what the clients’ busi­ness needs to become.

3. You can call it “Inter­nal Adver­ti­sing” if you want; I pre­fer the term “Cul­ture Hac­king”- chan­ging your company’s for­tu­nes NOT by trying to directly change what the gene­ral public thinks of you, but by trying to change what YOU think of you.

SO WHAT COMES AFTER ADVERTISING?

The Gol­den Age of adver­ti­sing– the “Mad Men” era– star­ted about 50 years ago, with peo­ple like David Ogilvy, George Lois, Bill Bern­bach lea­ding the way, and shops like Wei­den & Ken­nedy, BBH, Fallon, BMP, GGT, CDP and Goodby follo­wing in their wake.

This gol­den age came to an abrupt end, when our friend the Inter­net came along, with a lot of peo­ple on Madi­son Ave­nue sud­denly star­ting to fear for their jobs.

So if tra­di­tio­nal adver­ti­sing is “dead”, what comes after it? That’s a ques­tion I’ve been asking myself for the last ten years, ever since I launched gaping­void back in 2001.

Though I wasn’t paying too much atten­tion at the time, the ans­wer kinda-sorta came to me back in 2004, in a line I wrote in The Hugh­train:

: The har­dest part of a CEO’s job is sha­ring his enthu­siasm with his collea­gues, espe­cially when a lot of them are making one-fiftieth of what he is. Selling the com­pany to the gene­ral public is a piece of cake com­pa­red to selling it to the actual peo­ple who work for it. The future of adver­ti­sing is internal.

You can call it “Inter­nal Adver­ti­sing” if you want; I pre­fer the term “Cul­ture Hac­king”- chan­ging your company’s for­tu­nes NOT by trying to directly change what the gene­ral public thinks of you, but by trying to change what YOU think of you.

Impro­ving the com­pany by impro­ving the cul­ture, by sub­ver­ting the cul­ture via coun­te­rin­tui­tive means. Exactly.

[Photo cour­tesy of Adbus­ters.]

And yes, Cul­ture Hac­king is also what drove the Occupy Wall Street move­ment and AdBus­tersSame idea, dif­fe­rent aims (And if you read Greil Mar­cus’ “Lips­tick Tra­ces”, you’ll learn that the same riff goes back to 1970s punk rock, 1950s French Situa­tio­nism, early 20th-Century Dadaism, even back to the Middle Ages…].

The new busi­ness model will be the  inter­sec­tion of the three follo­wing things: Pur­pose, Com­pany Cul­ture and Media.

1. Purpose: It’s the “Why” of what you do, it is not the pro­duct, it is the Purpose-Idea, as expres­sed by Mark Earls, or “The Why” as expres­sed by Simon Sinek.

2. Company Cul­ture is infor­med by “Pur­pose”, it is that actions that a busi­ness takes each and every day to remind peo­ple of their pur­pose. Pur­pose is a set of beliefs, and Cul­ture is the expres­sion of those beliefs in busi­ness (Action).

3. Media: Adver­ti­sing, PR, ear­ned media, paid media, call it what you will. Once you have a “Pur­pose” and a com­pany “Cul­ture”, those two things inform all of your adver­ti­sing, PR, com­mu­ni­ca­tion, social inte­rac­tion and points of con­tact with the outside world. From your logo, to your ads, Social Media, How your pla­nes and trucks are pain­ted, etc. It all informs, rein­for­ces and feeds each other.

Cul­ture Hac­king is why “Deli­ve­ring Hap­pi­ness” became an inter­na­tio­nal best seller. Cul­ture Hac­king is why peo­ple flock to Nevada in dro­ves to take the Zap­pos tour. Cul­ture Hac­king is why peo­ple will one day pay Jenn Lim and Tony Hsieh millions of dollars for the ser­vi­ces of the “Deli­ve­ring Hap­pi­ness” company.

This is also why Racks­pace and Bab­son College hired gaping­void to draw car­toons for them. This is why we pro­duce Cube Gre­na­des. This is why big PR firms like Weber Shand­wick or Edel­man, if they get it right, will steal millions of dollars’ worth of busi­ness AWAY from tra­di­tio­nal Madi­son Ave­nue agencies.

Cul­ture Hac­king is all about crea­ting social objects. Exactly.

[One more time:] Stop was­ting your life in the tra­di­tio­nal advertising-era quick­sand. There’s a new game in town. Cul­ture Hac­king is a multi-billion dollar industry, still in its infancy. Get in early if you can…

[Further Rea­ding: The Clue­train Mani­festoDeli­ve­ring Hap­pi­nessCrea­tive AgeTri­besThe Hugh­train and Lips­tick Tra­ces. All must-reads to bet­ter unders­tand this brave new world of ours. Plus my friends at Laughing Squid and PSFK always seem to have their fin­gers on the pulse…]

January 10, 2013

“You have to decide what you believe.”

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“Ever­yone should write a blog because it makes it har­der to be a hypoc­rite. You have to decide what you believe.” Seth Godin

Every­body should start a busi­ness for that very same reason…

November 7, 2012

The gapingvoid Manifesto, a work in progress

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[One of the pie­ces we did for Techc­runch etc.]

The gaping­void Mani­festo, Draft One.

[This is what we have so far. Jason (our CEO) wrote most of it. We feel we’re on the cusp of something, now we just need to make it more real for other peo­ple. Feed­back wel­come, thanks. Exciting!]

PART ONE:

Busi­ness is lan­guage. Busi­ness is about communication.

Art is is the undis­co­ve­red UX of business.

We live in inc­re­di­ble times.

Every sin­gle per­son on this earth has the capa­city to make a dif­fe­rence… the
abi­lity to lead, and leave their mark.

Every busi­ness is dri­ven by for­ces far more power­ful and pro­found than money.

We help busi­nes­ses dis­co­ver and arti­cu­late their purpose,

We help peo­ple make a difference,

We help lea­ders inspire.

We help busi­nes­ses kick ass.

We create social objects that trans­form orga­ni­za­tions, start con­ver­sa­tions,
and spread ideas at light­ning speed.

We live in inc­re­di­ble times. And as long as there is one per­son on this earth who does not agree, there is still work to be done.

Any Company/Cause/Political Party/Religion that com­mu­ni­ca­tes more clearly and con­ci­sely stands a bet­ter chance at win­ning. Art brid­ges this com­mu­ni­ca­tion gap.

It is per­cei­ved as more genuine, More honest, less varnished.

Well con­cei­ved art gets atten­tion organically

Art allows you to have con­ver­sa­tions that you couldn’t other­wise have.

Art is a lever for action.

Art crea­tes connection.

Art is shorthand to com­mu­ni­cate com­plex issues.

Art crea­tes community.

Art con­nects with a dif­fe­rent part of the brain.

Art is Visual. Visual com­mu­ni­ca­tions are 10x more effec­tive than writ­ten communication.

Give a gift bas­ket and be remem­be­red for a week, give a print and be remem­be­red forever.

PART TWO:

We want to trans­form the world of busi­ness by trans­for­ming the world of office art.

Most peo­ple believe that the act of deco­ra­ting the walls of their office is see­mingly one that is deci­ded by taste: The colors of the art on the wall need not clash with the fur­ni­ture, car­pet or CEO’s aesthe­tic sensibilities.

In rea­lity, act of deco­ra­ting the walls of your office is a cri­ti­cal busi­ness and we believe, a moral deci­sion. It can either set the stage for great­ness and inno­va­tion, or set the stage for per­pe­tua­ting the dreary, gloomy and mono­to­nous world that is your busi­ness. It has nothing to do with aesthe­tics, and everything to do with pur­pose. The pur­pose and beliefs of your business.

If you could steer the course of your busi­ness by simply making a dif­fe­rent deci­sion about what hangs on the walls, why wouldn’t you?

Many busi­ness lea­ders do not rea­lize that envi­ron­ment influen­ces everything at work: Job satis­fac­tion, pro­blem sol­ving, crea­ti­vity, con­tent­ment and effectiveness.

You want posi­tive out­co­mes? Then start with posi­tive work spa­ces. Your office envi­ron­ment is the com­pass that gui­des how peo­ple view what they do and how they live their work life.

If you unders­tand what your beliefs are, what your core values are, and how you want peo­ple to view why you do what you do, then you should shout those beliefs and values from every avai­la­ble space in your office.

Let the walls talk, guide and ground. Let ins­pi­ra­tion hang in the air and have your peo­ple breathe and be surroun­ded by the bright glow of the good­ness that your busi­ness represents.

The idea of deci­ding what wall cove­rings hang on your walls, isn’t about décor.
It is about pur­pose, cul­ture, and values. Inform your cul­ture, moti­vate your teams and send a mes­sage to the world that will have astoun­ding impact every day of the year.

June 27, 2012

Upbeat

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May 29, 2012

“Bacon”: The result is not the thing etc.

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Today’s news­let­ter car­toon, “Bacon”, is a about something I see A LOT in the busi­ness world:

Where peo­ple are soooooooo fixa­ted on the desi­red RESULT, that they have lost all genuine, inte­llec­tual inte­rest in the actual STEPS that will actually get them there.

Even if it’s pre­ci­sely BECAUSE you’re inte­res­ted in the steps, in the PROCESS, is what allows you to get any kind of result in the first place.

These peo­ple are hard to work with. Because they can’t see anything but the mytho­lo­gi­cal result they’re cha­sing. Even if, yes, the result doesn’t actually exist yet.

[Some Exam­ples:] The Wall Street ex-fratboy who moves West to Sili­con Valley, not because he gives a damn about tech or inno­va­tion, but because he can smell the gravy. The pain­ter who doesn’t have a sin­gle inte­res­ting idea in his pea-size brain, but just knows he wants a big show in a famous New York Gallery ASAP. The small-town knuc­klehead who moves to Los Ange­les “to become famous”. The guy who signs his life away to a large com­pany because he ima­gi­nes it must be fun to have a big office in a tall building.

They say they are result-focused, when in rea­lity, all they are is reward-focused.

They have no inte­rest in tin­ke­ring with something, eight bours a day, day-in-day-out for deca­des, pur­suing an idea, achei­ving mas­tery. They just want the magic wand. They just want the “bacon”.

Most peo­ple like this fail, Thank Christ.

Which is why I’ve been saying for years, “Seek out excep­tio­nal minds.”

[Thus endeth the rant…]

April 29, 2012

Evolutions

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[Buy the print]

Thought expe­ri­ment: It’s easier to be suc­cess­ful when you think of your busi­ness as a dia­lo­gue, rather than pro­perty.

I’ve been saying this for years: That all evo­lu­tions in mar­ke­ting are evo­lu­tions of lan­guage.
In Clue­train par­lance, “Mar­kets Are Con­ver­sa­tions”. Peo­ple tal­king to each other, metapho­ri­cally or otherwise.

When mar­kets change, the con­ver­sa­tion chan­ges. Peo­ple who change the mar­ket, change the way the mar­ket speaks to people.

Ergo, lan­guage chan­ges. Lan­guage evol­ves, and so does the market.

Peo­ple who want to change the mar­ket they’re in (in their favor) should think about this… how does your pro­duct “talk” to the mar­ket, how is the “voice” dif­fe­rent from your competition?

Exactly.

[Ori­gi­nally sent out in the news­let­ter etc.]

 

April 20, 2012

Information Wants

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March 27, 2012

“My work doesn’t belong in galleries, it belongs in campus libraries”

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This made me so happy: Some of the car­toons I did for Bab­son College, now han­ging proudly in their library [Thanks to John Cape­ce­la­tro for sen­ding in the photo!].

As I’ve said many times before, my work doesn’t belong in galle­ries, it belongs in offi­ces. But hey, a cam­pus library is simi­lar enough. Rock on.

March 19, 2012

Inspire

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[This went out in the news­let­ter at the wee­kend, writ­ten by my busi­ness part­ner, gaping­void CEO Jason Korman.]

To those who don’t know us well, gaping­void just appears to be in the busi­ness of selling Hugh’s cool illus­tra­tions. Over the years, Hugh and I have gone through the often-tortuous self exa­mi­na­tion requi­red in the jour­ney of fin­ding our true pur­pose. Nearly every day asking our­sel­ves: “What can one do with a cartoon?”

Thanks to our friend, Mark Earls, we think a lot about the notion of Pur­pose Idea, and spend a lot of time hel­ping clients wrestle with the beast as well.

So, we have come up with our pur­pose, and much of it is around the idea of ins­pi­ring others.

Here is an excerpt of what we con­si­der our Pur­pose – note that it is a work in pro­gress, and always sub­ject to change as we grow, morph and rein­vent ourselves.

*We live in inc­re­di­ble times.

*Every sin­gle per­son on this earth has the capa­city to make a dif­fe­rence… the abi­lity to lead, and leave their mark.

*Every busi­ness is dri­ven by for­ces far more power­ful and pro­found than money.

*We help busi­nes­ses dis­co­ver and arti­cu­late their purpose

*We help peo­ple make a difference,

*We help lea­ders lead

*We help busi­nes­ses kick butt.

*We create social objects that trans­form orga­ni­za­tions, start con­ver­sa­tions, and spread ideas at light­ning speed.

*We live in inc­re­di­ble times, and as long as there is one per­son on this earth who does not agree, there is still work to be done.

Amen.

–Jason Kor­man

February 28, 2012

Obsessive

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[Sent out ear­lier today in the news­let­ter etc.]

I’ve always had an obses­sive qua­lity, espe­cially about my work.

I guess you need that, if you’re going to draw as many dra­wings as I have.

Or if you’re going to build a great busi­ness or long-term pro­ject or whatever.

I like the idea of this print, han­ging up in someone’s office, remin­ding him or her about why they work dif­fe­rently than every­body else.

Why they get to see and do the stuff every­body else does not.
And why, deep down inside, it’ll pay off one day.

Hell, yeah…

February 27, 2012

Muse.

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[Ori­gi­nally sent out in the news­let­ter etc.]

We’ve all fai­led at some point or another in our lives, but the ques­tion is always; “what do you come away with?”

For me, it always ins­pi­red me to do bet­ter, somehow. I never gave up. So this kind of adversity-induced ins­pi­ra­tion sorta became my “muse” after a while.
I’m get­ting to the age where the kids I grew up with who “Never made a mis­take” are star­ting to pla­teau careerwise.

“Doing everything right” meant only dea­ling with known quan­ti­ties, known out­co­mes, the oppor­tu­ni­ties of the unk­nown were never embraced.

None of them became car­too­nists, that’s for damn sure…

February 10, 2012

Inspire, or die trying.

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[Ori­gi­nally sent out in today’s news­let­ter etc. Buy the print here etc etc.]

Like I said on Twit­ter ear­lier today, the peo­ple who REALLY taught me “How To” do anything worthwhile, didn’t write a big ol’ list of ins­truc­tions, didn’t hold my hand, they just led by example.

The great Bri­tish adver­ti­sing man, Dave Trott once did that for me, back in the day…

THIS is what REAL lea­dership means. THIS is what REAL ins­pi­ra­tion means.

And you’d bet­ter get used to it. Because in the world we now live in, there are no more jobs. There are no more bos­ses. There are only clients and cus­to­mers from now on.

The emplo­yees who don’t get that, are dead in the water. And so are the “bos­ses” who still like to be trea­ted as “bos­ses”. Good rid­dance to them all.

So… go read Dave Trott’s stuff. Find out who he is. Go learn from a MASTER. Do it. Rock on.

February 6, 2012

All good relationships

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[Sent out recently in the gaping­void news­let­ter. Sign up here etc..]

January 6, 2012

Afternoon Longing

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December 1, 2011

Hearts Beget Love…

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This car­toon is a rewor­king of a riff I have done before, on Virgil’s great and eter­nal apho­rism, “Love Begets Love”.
Lots of little love hearts with little bits and pie­ces, con­nec­ting them in ran­dom clus­ters.
In this hyper-networked, post-psychedelic world of ours, expect allu­sions bet­ween “Love” and “Con­nec­ti­vity” to become more com­mon.
Because they are, anyway…

[This car­toon went out ori­gi­nally in the daily news­let­ter. Subsc­ribe here etc.]

August 28, 2011

“My work doesn’t belong in art galleries, it belongs in cubicles.”

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[“Crea­ti­vity With Pur­pose”: One of my recent can­va­ses etc.]

I get asked all the time: “Why don’t you show in art galleries?”

And I always ans­wer the same: “Because my work doesn’t belong in art galle­ries, it belongs in office cubicles.”

Even if you go back to the 1990’s, back when I was star­ting out, it was the same story. I always liked making art SPECIFICALLY for the work­place. I always liked making work that pushed that aspect of human exis­tence further in the right direction.

After family, the time you spend in your place of work is the most impor­tant arena of your exis­tence. That is where you go to find out, over time, who your true self really is.

And your true self needs art around it, your true self needs cons­tant remin­ding that your true self ACTUALLY exists.

Your true self needs TOTEMS around that INSPIRE it on a daily basis.

That’s what I hope the car­toons help arti­cu­late, help bring to the sur­face. Unlike most of the knuc­klehead art you see around the gallery scene…

Besi­des, it’s a niche most other artists don’t really think about–  they’re too busy trying to con­quer other worlds. Which is fine, even if those other worlds are already too crow­ded; already SATURATED with the froth of other knuckleheads.

“My work doesn’t belong in art galle­ries, it belongs in office cubicles.”

It’s not a bad life, I suppose…

 

June 13, 2011

A brand’s first job is to be interesting. Aligned brands are far more interesting than brands that just want somebody else’s money.

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Here are some pic­tu­res Rob La Gesse sent me- peo­ple at Racks­pace who down­loa­ded my car­toons off the web, prin­ted them out and hung them on their walls.

“Crap jobs are crea­ted by other peo­ple, dream jobs you make your­self” and “Life is short, Make it amazing”.

No “Rea­son Why” to buy the Racks­pace pro­duct. No top-down mis­sion statement.

Nope. Ins­tead I tried to talk about stuff that ACTUALLY MATTER to peo­ple inside and outside the company.

Like I said in my last post, ALIGNMENT is where the action is.

“A brand’s first job is to be inte­res­ting”. Alig­ned brands are far more inte­res­ting than brands that just want some­body else’s money.

Just because you work for a big com­pany doesn’t mean you don’t have to think about REAL human values. In fact, it’s more impor­tant than ever.

Think about it.

[More Racks­pace car­toons here.] [More cor­po­rate car­toon com­mis­sions here.]

May 29, 2011

Art doesn’t belong…

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Media_httpimagesinsta_jxcyv

 

May 4, 2011

@darylcook says,…

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@darylcook says,

My @gapingvoid print now takes pride of place above the desk in my office… a daily reminder!

A daily remin­der. Exactly. That’s the whole point of the “cube gre­na­des” etc.

[PS You can buy that same print here…]

April 26, 2011

Creating work that talks about the stuff that ACTUALLY MATTERS to people.

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Mike Nata­li­zio, CEO of HNI Insu­rance sent me this photo. A fra­med car­toon I did a year or two ago for his com­pany. Thanks, Mike!

He’s got a few of these gaping­void car­toons in his office. “Social Objects” desig­ned to start con­ver­sa­tions when peo­ple come to visit etc etc.

This is what I meant when Paul Barron asked me, what’s next for gaping­void, in that terri­fic video inter­view he did ear­lier this year [Towards the end, about 19’15″ into it].

Art, not as pretty deco­ra­tion, nor as an exis­ten­tial howl from  Tor­tu­red Artist Genius Dude, nor the smart-ass, sychophan­tic, post­mo­dern shit from New York and London.

But Art to arti­cu­late real mea­ning. Art that helps move busi­nes­ses for­ward. And hope­fully helps move REAL peo­ple for­ward along with it. Right here. Right now.

Not adver­ti­sing. Not telling peo­ple to buy.

That’s what the Cube Gre­nade idea is all about. Creating work that arti­cu­la­tes the stuff that ACTUALLY MATTERS to peo­ple. Work that arti­cu­la­tes Purpose-Idea. Right here. Right now.

But hey, most peo­ple rea­ding this are also trying to do the exact same thing with their stuff, so at least I’m good com­pany. Heh.

 

 

April 23, 2011

postscript on gapingvoid salon #2

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We had a lovely time at our second gaping­void salon the other day. Thanks to Every­body for coming.

Thanks to the Inter­net, you can quite easily talk to thou­sands of peo­ple a day.

But as anyone who has spent far too much time on the Inter­net will know, there’s no subs­ti­tu­tion for face-to-face.

So I sent word out on the news­let­ter, Hey, there’s a party at gaping­void Cen­tral on Fri­day. Down­town Miami, near the Miami Heat Arena. Why don’t y’all come along?

And so peo­ple came along. Some I knew well, some I hadn’t met before. We had wine, we had food, it was good times all round.

And peo­ple just tal­ked and hung out. I gave a little two-minute speech (the photo is peo­ple watching me give it), but mostly is was just abut peo­ple mee­ting up.

Like-minded peo­ple.

All loo­king for the same things as me. Ideas. Pur­pose. Con­ver­sa­tion. That kinda thing.

Thanks to blog­ging, I know a lot of peo­ple. A TON. So why not get them to meet each other? Why not hang out all together?

And so that is what we did. Exactly.

We’ll be having another one soon. I hope y’all can make it this time…

April 9, 2011

#sweatlings

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Media_httpimagesinsta_siikt

 

April 5, 2011

Theory’s Already Been Done

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[Down­load the prin­ta­ble ver­sion here etc.]

There ya go. On behalf of my client, Racks­pace, a free “Cube Gre­nade” for y’all to down­load and print out and hang on your wall etc.

A Social Object. Exactly.

It’s not roc­ket science. It’s com­mon sense. Less theory, more action. Less talk, more doing. That’s what it means to have a star­tup. Part of the Racks­pace “We Love Star­tups” riff. Exactly.

[More Racks­pace car­toons here…]

March 29, 2011

Hugh’s Empire

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All Art Is Longing

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December 28, 2010

not everybody’s cut out for “normal”

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Another new car­toon for the Racks­pace series.…

Basi­cally, I took the old “George” idea and re-jigged it, adding the tra­de­mark Racks­pace red & black.

And hey, it worked.

I see this car­toon going in the slide deck of Rackspace’s recruiters.

We’re not a ‘nor­mal’ com­pany  etc. It’s OK not to be ‘nor­mal’ etc. ‘Nor­mal’ is boring etc.

It’s easy for a small com­pany to have a dis­tinct per­so­na­lity. Much har­der when the com­pany has grown a lot, like Racks­pace has done in the last few years.

Much har­der to NOT be normal…

[Com­mis­sion your own car­toon from gaping­void etc.]

November 25, 2010

“art with purpose. work with purpose”

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[One of the cube gre­na­des I did for Racks­pace etc.]

Here’s something to think about this Thanksgiving:

A year and a half ago I coi­ned the term, “Cube Gre­nade”, and since then, we’ve tried to build a busi­ness around it.

Art that you hang in your cubicle, in order to affect change, in order to start a con­ver­sa­tion. Art that you “toss” into the work/corporate envi­ron­ment, that hope­fully cau­ses a small “explo­sion”. Hence the term, Cube Grenade.

“Art with pur­pose. Work with purpose”.

Exactly.

Thanks to the Inter­net, the nature of work is chan­ging in so many ama­zing ways, and we’re all so damn lucky to be caught right in the middle of it.

As a car­too­nist, my work is totally ins­pi­red and infor­med by this– this is exactly why the work took the direc­tion it did.

And your work, wha­te­ver it may be, should also be affec­ted in the same way. I can’t think of a bet­ter time to be alive; I really can’t.

So besi­des friends and family, what bet­ter rea­son is there to cele­brate Thanks­gi­ving? Seriously…

October 18, 2010

“how do do you amplify a start-up culture inside a big company?”

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[Down­load the prin­ta­ble ver­sion here.]

A cou­ple of days ago my buddy, Robert Sco­ble (him­self a Racks­pace emplo­yee) twit­te­red the ques­tion, “How do do you amplify a start-up cul­ture inside a big company?”

A damn good ques­tion, Robert. I thought it would make a good piece of art, hence the car­toon above. More spe­ci­fi­cally, I thought it would make a good image to go on the back of  a Racks­pace busi­ness card.

Racks­pace is a big com­pany (3,000 emplo­yees), but not big enough where they can no lon­ger remem­ber when they were a small com­pany. So maybe it’s bet­ter to start a con­ver­sa­tion (which is what han­ding out a busi­ness card does, ideally) with a per­ti­nent ques­tion, rather than the usual “Here’s why you should buy our stuff” shpeel…

September 29, 2010

do more

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I just desig­ned this cube gre­nade for one of my clients, the insu­rance bro­ker HNI.

As always, it’s basi­cally something to be down­loa­ded [from here], prin­ted out and hung up round the office. A “con­ver­sa­tion star­ter” etc.

Most insu­rance com­pa­nies want to sell you a lot of insu­rance, the more the merrier. One part of HNI’s shtick is, well, “More” is not always the most help­ful thing for the client etc.

The guy in the car­toon looks so unhappy simply because the very thought of actually “Doing” something actually frigh­tens a lot of peo­ple. Which is why the world is filled with so many clock-watchers.

Though this was desig­ned for HNI, if the mes­sage has any value to your busi­ness, feel free to print it out as well, thanks.

June 9, 2010

“watercooler wednesday”

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From this morning’s “Daily Car­toon Newsletter”:

“WATERCOOLER WEDNESDAY!”

Every Wed­nes­day from now on, we’ll be sen­ding you a high-res, work-related image for you to down­load, send to your boss and/or collea­gues, to print out, hang up on the office wall, the bulle­tin board, around the water­coo­ler etc [The usual CC licen­sing terms apply]. Y’know, a social object to start a con­ver­sa­tion with.

All we ask in return is that you share the follo­wing link with as many peo­ple as you see fit, Thanks!: “Hello From Hugh”.

This week’s high-res down­load is called “Snake Oil”. Enjoy!

Peo­ple have been asking me for a while, when am I going to start offe­ring free high-res down­loads again, like I did in the old days.

Well, as you can see from the note above, I just did. But you’ll need to subsc­ribe to the list first. Easy.

June 3, 2010

why social media is not just good for business, but essential for long-term survival

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In this morning’s daily news­let­ter, I sent out the car­toon above with the follo­wing com­men­tary:

WE KNOW our future is tied into our crea­ti­vity, that without it, we’re dead. Yet we resist it, any­way, with every fiber of our being.

To sur­vive in the future, we’re ALL going to have to get more crea­tive– not just the boys in the black polo swea­ters, but every last one of us, regard­less of job title.

Ergo, busi­nes­ses are going to have to get more creative.

Which means busi­nes­ses are going to have to get more per­so­nal.

Crea­ti­vity, as you know, is a very per­so­nal mat­ter. So for sake of argu­ment, let’s assume that, like I implied, there’s a direct link here bet­ween “Crea­tive” and “Personal”.

Ergo: Long term sur­vi­val = More crea­tive = More personal.

I don’t care who you are, social media makes busi­ness more per­so­nal… at least, it does if you know what you’re doing.

Ergo, “More per­so­nal” leads to “More crea­tive” leads to “Long term survival”.

So what more jus­ti­fi­ca­tion to apply social media to your busi­ness do you ACTUALLY need? What MORE do you need to tell your boss? We’re tal­king long term sur­vi­val here, folks.

Something to think about…

June 1, 2010

cube grenade: the escape pod

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My old adver­ti­sing buddy, Vinny Warren, com­mis­sio­ned me to draw him a ‘Cube Gre­nade’ for his Chicago-based ad agency, The Escape Pod.

“We are not in the adver­ti­sing busi­ness, we are in the decom­mo­di­fi­ca­tion busi­ness” is a line of mine that Vinny has been borro­wing for a while now. So it see­med appro­priate to design something around that.

[The Cube Gre­nade archive is here.]

[Com­mis­sion your own Cube Grenade.]

February 28, 2010

random thoughts on being an entrepreneur

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[The “I’m Not Delu­sio­nal” print, for sale on the gallery…]

Ran­dom thoughts on being an entre­pre­neur. [Ori­gi­nally pos­ted January, 2007]

I wouldn’t say I was an autho­rity on entre­pre­neurship, cer­tainly not in the same lea­gue as peo­ple like Fred Wil­son or Jason Cala­ca­nis. That being said, the last cou­ple of years haven’t been too shabby, either. With that in mind, here are a few thoughts I have on the sub­ject, in no par­ti­cu­lar order. The list, by the way, is far from com­plete– I’ll pro­bably be adding to it soo­ner than later etc.

1. Everything takes three times lon­ger than it should. Espe­cially the money part.
2. The best way to get appro­val is not to need it.
3. Peo­ple want what they can’t have. In fact, that’s pretty much all they do want.
4. Once you become an entre­pre­neur, you find the com­pany of non-entrepreneurs a lot har­der to be around. You’ve seen things they haven’t; the wave­lengths alter, it’s that sim­ple.
5. In a world of over-supply and com­mo­di­fi­ca­tion, you are no lon­ger paid to supply. You’re being paid to deli­ver something else. What that is exactly, is not always obvious.
6. Word of mouth is the best adver­ti­sing medium of all. The best word of mouth comes from dis­rup­ting mar­kets.
7. Peo­ple buy your pro­duct because it helps fill in the narra­tive gaps in their lives.
8. You can either be chea­pest or the best. I know which one I pre­fer.
9. Some peo­ple think that once they secure ven­ture fun­ding, their pro­blems will be over. Wrong. That’s when your pro­blems REALLY begin.
10. It’s bet­ter to be under­fun­ded than over­fun­ded.
11. If an ave­rage guy in a bar can unders­tand what you do for a living, chan­ces are you’re half­way to beco­ming a com­mo­dity.
12. It’s easier to turn an ally into a cus­to­mer than vice versa.
13. If you’re happy in your career before the age of thirty, you’re pro­bably doing something wrong. Heck, if you’re happy in your career before the age of seventy, you’re pro­bably doing something wrong.
14. Smart, young, artis­tic peo­ple are always asking me which is a bet­ter career path, “Crea­ti­vity” or “Money”. I always ans­wer that it doesn’t mat­ter. What mat­ters is “Effec­tive” and/or “Inef­fec­tive”.
15. Write the follo­wing on a piece of paper, have it fra­med, and stick it on your office wall: “Have you hug­ged your cus­to­mer today?”
16. Peo­ple will always, always be in the mar­ket for a story that reso­na­tes with them. Your pro­duct will either have this qua­lity or it won’t. If your pro­duct fails this test, quit your job and go find something else. Just making the pro­duct inc­re­men­tally chea­per or bet­ter won’t help you.
17. Pro­ducts are idea ampli­fiers. The mole­cu­les and/or bytes are secon­dary.
18. Peo­ple remem­ber the qua­lity long after they’ve for­got­ten the price. Unless you try to rip them off.
19. Mar­kets serve entre­pre­neurs bet­ter if the lat­ter can keep the for­mer under­sup­plied. Over­supply is the kiss of death.
20. I per­so­nally know a for­mer CEO who, once he attai­ned con­trol of the com­pany, ran an EXTREMELY pro­fi­ta­ble busi­ness into the ground in less than two years. From a mar­ket cap of $100 million to ZERO, just like that. Why? Short ans­wer: He loved being “The” CEO, but he didn’t much care for being “a” CEO.
21. In terms of beco­ming an entre­pre­neur, pro­bably the most use­ful thing I lear­ned in the last twenty years was how to enjoy my own com­pany for long stretches of time.
22. One suc­cess­ful entre­pre­neur I know well has a won­der­ful qua­lity, namely that he never, ever com­pa­res him­self to other peo­ple. He just does his own thing, which actually ser­ves him rather well. Just because his com­pe­ti­tor has bought him­self a big­ger motor boat, doesn’t mean he feels the need have a big­ger motor boat. This qua­lity helps him to build his busi­ness the way he sees fit, not the way the motor boat peo­ple see fit.
23. Run­ning a star­tup is full of extreme ups and downs. Which is why so many suc­cess­ful and happy entre­pre­neurs I know lead such nor­mal, sta­ble, ungla­mo­rous, “boring”, family-centered lives. Somehow they need the lat­ter in order to balance out the for­mer. Extra-curricular drama looks great in the tabloids, but that’s all it’s ulti­ma­tely good for.
24. MBAs are con­di­tio­ned to use their brains in much the same way as sex wor­kers are con­di­tio­ned to use their geni­tals. Nice work if you can get it.
25. Bill Gates may have a million times more money than me, but he isn’t going to live a million times lon­ger than me, watch a million times more sun­sets than me, make love to a million times more women than me, drink a million times more fine wines than me, lis­ten to a million times more Beetho­ven String Quar­tets than me, nor sire a million times more chil­dren than me. Human beings don’t scale.
26. F. Scott Fitz­ge­rald once wrote, “There are no second acts in Ame­ri­can lives.” F. Scott was a drun­kard and a fool.

February 8, 2010

the new seth godin “linchpin” prints: available at the gapingvoid gallery

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[The “Linch­pin” Series– avai­la­ble over on the gaping­void Gallery etc.]

Last month my friend and men­tor, Seth Godin relea­sed his lon­gest and pro­bably most impor­tant book, “Linch­pin”. I inter­vie­wed him about it here.

To cele­brate the book, Seth let me design a port­fo­lio of four fine art prints, ins­pi­red by the book, entit­led “The Linch­pin Series”. You can go check out over on the gaping­void Gallery here.

What else is there to say? Seth wrote a great book. Like I said in my review on Ama­zon,

And Seth then cha­llen­ges us, the rea­ders, to become linch­pins our­sel­ves. To make the leap. To become artists. To do emo­tio­nal work, wha­te­ver the sac­ri­fice may be. It’s our choice, and it’s our bur­den. Seth won’t be there to catch us if we fall, but to become the peo­ple we need to be even­tually, well, we pro­bably wouldn’t want him to, anyway.

Con­gra­tu­la­tions, Seth. You have pen­ned a real gem of a book here. Rock on.”

I basi­cally wan­ted to create a set of prints– “Cube Gre­na­des” — to go on the office wall, as Linch­pin “Idea-Souvenirs” to kick the vie­wer in the pants. “Remem­ber Who You Are” and all that.

I hope you’ll pay the gallery a visit. Meanwhile, you can check them out below as well.

Thanks, Seth! I had a lot of fun dra­wing these. Rock on.

LIFE IS TOO SHORT (Linch­pin 1)

Life is too short not to do something that mat­ters, not to become a “Linch­pin”. I know it, you know it, we all know it, so let’s stop futzin’ around at get on with it. Like Seth says, “Decide”.

INSANE ASYLUM (Linch­pin 2)

Why do peo­ple become what Seth Godin calls “Linch­pins”? Beca­sue to not do so would drive us crazy. Even­tually we have no choice. And we’ve all been in worse pla­ces– when you know you’re capa­ble of doing great things, being in “The Zone”, but every exter­nal mar­ker out there indi­ca­tes other­wise– that you’ll never get to do the “life’s best work” that you’re capa­ble of. That your career will be nothing but drud­gery and abuse, in exchange for what seems an inc­rea­singly mea­ger paycheck.

And after being there long enough, the deci­sion to become a Linch­pin even­tually beco­mes an easy one. But it can take time.

ALL ARTISTS ARE ENTREPRENEURS (Linch­pin 3)

By Seth’s defi­ni­tion, an artist is not just some per­son who mes­ses around with paint and brushes, an artist is some­body who does (and I LOVE this term) “emo­tio­nal work.”

Work that you put your heart and soul into. Work that mat­ters. Work that you gladly sac­ri­fice all other alter­na­ti­ves for. As a wor­king artist and car­too­nist myself, I know exactly what he means. It’s not what you do, it’s the way that you do it.

THIS IS IT (Linch­pin 4)

It’s easy to tell some­body to get into The “Linch­pin” Zone. Much har­der to live it. But fight like hell to get there, regard­less, every frig­gin’ day, or else you’ll never make it.

You know you’re capa­ble of doing great things, being in “The Zone”, but every exter­nal mar­ker out there indi­ca­tes other­wise– that you’ll never get to do the “life’s best work” that you’re capa­ble of. That your career will be nothing but drud­gery and abuse, in exchange for what seems an inc­rea­singly mea­ger paycheck.

Yeah, it’s a pain­ful place to be. But it doesn’t last fore­ver, not if you don’t give up. Not if you don’t suc­cumb to all the over­pri­ced, “treadmill-enabling”, exter­nal mar­kers of suc­cess– fancy hou­ses, cars, schools, vaca­tions and “stuff” that you can’t really afford, that you don’t really need nearly as much as the guy in the next cubicle says that you do.

THE LINCHPIN PORTFOLIO: ALL FOUR FOR $200.

What a deal, what a steal etc.All four, 11“x14” each, pro­per archi­val paper, inks and prin­ting tech, all hand-signed by me, for the price of a moderately-OK-but-not-great meal for two in Manhat­tan. And of course, for hard­core Seth fan­boys, there’s the “Pur­ple Cow” print from early 2009.

December 28, 2009

gapingvoid prints: the new marketing campaign

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[Rough ban­ner ad ideas I wrote ear­lier today etc.]

Things here at gaping­void Cen­tral have been busy. In order to spread the word on our fine art prints, we’re tal­king to a few peo­ple about some pos­si­ble adver­ti­sing and affi­liate mar­ke­ting deals.

It’s fairly vir­gin terri­tory for gaping­void, cer­tainly, but I’m fin­ding it an inte­res­ting expe­ri­ment so far…

So the first thing on the list was to design some new ban­ner ads. Ear­lier today I mes­sed around with a few rough ideas, pic­tu­red above.

It’s not a bad start. I’ve writ­ten a  cou­ple of dozen already, and I can see run­ning a lot of them in all sorts of web­si­tes out there. I’m so far having a lot of fun wri­ting them, that’s for sure. The head­li­nes above are kinda punchy, in-your-face, quite unlike most fine art adver­ti­sing you see these days, which IMHO is a good thing. Art mar­ke­ting is tra­di­tio­nally a pretty staid affair; I’d like to ratchet it up a bit… of course I would!

So natu­rally I’m thin­king, what else could I do to make this more inte­res­ting, both for me and the Internet-munching public?

Sud­denly I get the idea, hey, wouldn’t it be cool if other folk desig­ned and wrote some of these ads as well? A “gapingvoid-community-open-source” kinda thing. How cool would that be?!!

So I’ll tell you what. Feel free to send in any ideas you may have via my usual email below. You can use words, graphics, wha­te­ver suits you. Or if you just have an idea off the top of your head, feel free to leave a com­ment below.

Don’t feel you have to imi­tate my for­mat or shtick above– if you have another angle, I’d love to see it. If we end up using any of them, we’ll send you a free gaping­void “cube gre­nade” print of your choice and also give you a men­tion & some lin­klove on this blog. Just remem­ber they’ll be used in con­ven­tio­nal sized ban­ner ad for­mat (at least for now), so please don’t stray to far from that for the time being.

This could be A LOT of fun. I’m loo­king for­ward to seeing what y’all will come up with. Thanks! Very cool…

[UPDATE:] The very first idea to be sub­mit­ted came from Melle in the com­ments: “gaping­void– Clas­sier than a vel­vet Elvis.” HA! Thanks, Melle!

[UPDATE:] Within an hour or two of pos­ting this, about 20 peo­ple have mai­led in ideas, plus there’s all the com­ments below. Wow. Thanks, Guys! Now I’ve got to figure out how to sort through it all… Heh.

[About Hugh. Car­toon Archive. “Daily Car­toon” News­let­ter.]

September 1, 2009

notes on office art

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[This could make a nice print, one day…]
Recently on Twit­ter, I wrote:

Art that brigh­tens up the office vs Art that brigh­tens up the home. Two dif­fe­rent vibes alto­gether. I pre­fer making the former.

To which my friend, Kathy Sie­rra replied:

Good! Homes are less likely to *need* brigh­te­ning the way offi­ces do. I can brigh­ten my home just by making toast.

Whether we’re tal­king wee cube gre­nade laser copies or something much lar­ger, like The Pur­ple Cow Print, when I launched the gaping­void gallery ear­lier this year, that was my inten­tion– to make art for the works­pace.
This desire goes back to my early years wor­king as an adver­ti­sing crea­tive. There was always cool stuff– fine art, pos­ters, graphic design, car­toons– han­ging up everywhere. Stuff to amuse and ins­pire us, stuff to tweak our brains in the right direc­tion. And though its effect on the agency’s bot­tom line would’ve been hard to mea­sure, somehow it wor­ked– or at least, hel­ped.
Why can’t all offi­ces be more like this? Is there some law that requi­res cer­tain types of busi­nes­ses to main­tain a dull, gray, machine-like, life-sucking visual envi­ron­ment? You could ague that maybe for some com­pa­nies, sure, but that’s not a world I’ve ever aspi­red to belong to.
“Office Art” tends to come in two main cate­go­ries: 1. REALLY expen­sive. 2. REALLY cheesy.
I wan­ted to make office art that was neither…
[Afterthought:] Of course, a lot of my collec­tors work from home, the­re­fore their offi­ces are in the house, not in an office buil­ding. But the prints were made with the works­pace in mind, not the “living” space, regardless.

[Backs­tory: About Hugh. E-mail Hugh. Twit­ter. News­let­ter. Book. Inter­view One. Inter­view Two. EVIL PLANS. Limi­ted Edi­tion Prints. Pri­vate Com­mis­sions. Cube Gre­na­des.]

August 19, 2009

portfolio number two update

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[Note To Self:] Sales of Port­fo­lio Num­ber Two are going well. I am pleased…

[Backs­tory: About Hugh. Twit­ter. News­let­ter. Book. Inter­view One. Inter­view Two. EVIL PLANS. Limi­ted Edi­tion Prints. Pri­vate Com­mis­sions. Cube Gre­na­des.]

August 7, 2009

“cube grenades” start arriving

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[@macfowler: “Totally hyped that my @gapingvoid prints arri­ved today” http://twitpic.com/d3fk2]

The Port­fo­lio Series Num­ber One
, a.k.a. the “Cube Gre­na­des”, which I announ­ced the same day that my book launched, have star­ted arri­ving at their new owners’ homes. Thanks, Mac, and Every­body Else who orde­red! Rock on.
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[Update: The Create or Die prints have star­ted arri­ving as well. Thanks Again!

[Backs­tory: About Hugh. Twit­ter. News­let­ter. Book. Inter­view One. Inter­view Two. EVIL PLANS. Limi­ted Edi­tion Prints. Pri­vate Com­mis­sions. Cube Gre­na­des.]

June 11, 2009

“ignore everybody” portfolio series number one: signed and numbered, 11“x14”, $300.00

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[The printer’s proofs. Click on image to enlarge etc.]
dinosaur001jpeg800.jpg
[“Dino­saur”]
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[“Hugh­train”]
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[“Qua­lity”]
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[“Tal­ked”]

[Update:] You can purchase the Port­fo­lio here.


Last week I blog­ged about a series of small prints I was wor­king on
, based on the car­toons in the new book, “IGNORE EVERYBODY”, which as y’all know, launched today.
These car­toons above are some of the most vie­wed, and have collec­ti­vely been down­loa­ded hun­dreds of thou­sands of times. I know they adorn lots of cube walls, been made into stic­kers and of course, blog­cards.
These four reflect a lot about what I was fee­ling at the time I drew them, three or four years ago. How we all have a need to find “pur­pose”, and the stuff we do and the peo­ple we inte­ract with each day, in order to find “it”.
So today, being a day that for me is a lot about fin­ding my own pur­pose, I’ve deci­ded that it would be a poig­nant moment to make these avai­la­ble for peo­ple to own. You can throw away your yellow’d down­load and own the real thing ins­tead, sig­ned and num­be­red by me. An edi­tion of 100, sold as a set in a port­fo­lio, for $300 [Plus Ship­ping & Hand­ling]. In a few days we’ll be offe­ring the indi­vi­dual prints for about $100 each.
These are sma­ller ver­sions of what we have been doing up until now. They mea­sure 11“x14”, and can be fra­med and hung, or kept in a port­fo­lio to view or use for mee­tings and then put away etc.
They are all hand-pulled seri­graphs, and prin­ted on Rives-Arches paper. For those of you thin­king about collec­ting the work long-term, this is a good, affor­da­ble, and fun place to start. I hope to be making lots more of these port­fo­lio edi­tions in the future. Thanks.

June 3, 2009

“ignore everybody” cube grenades: the new small print series

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dinosaur001jpeg800.jpg
[“Dino­saur”]
hughtrain001Bjpeg.jpg
[“Hugh­train”]
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[“Qua­lity”]
talkedjpeg002.jpg
[“Tal­ked”]
A week ago I wrote that we’d be pro­du­cing some new prints based on some of the car­toons appea­ring in my book, IGNORE EVERYBODY.
After recei­ving a lot of feed­back from y’all, we deci­ded on the four designs above. Here are some notes:

1. They’ll be sma­ller. Approx 9.5“x14”, roughly the same dimen­sions as my Mac lap­top.
2. They’ll be more affor­da­ble. Circa $125.00 US, $400.00 for the com­plete set of four.
3. They’ll be of the same high-quality. They’ll be silk-screened by hand. Old School. They’ll be sig­ned and num­be­red by me. Because they are more affor­da­ble, they’ll be lar­ger edi­tions, say, 800 or so. We could have saved money if we used digi­tal prin­ting, but we deci­ded against it — hand pulled seri­graphs, still.
4. Fin­ding Space: We rea­li­zed that about 35% of each edi­tion done so far is being purcha­sed by the same group of peo­ple. Many of them are saying, we want to collect, but we are run­ning out of wall space. So these ima­ges are of a size that can be fra­med and hung on a small wall, seve­ral at a time. Or maybe peo­ple will do what I do i.e. keep the ima­ges in a small port­fo­lio, for taking out when they have mee­tings, or enter­tai­ning. In any case, it seems to me that making lower cost, true high-quality, limi­ted edi­tions, lots more peo­ple will be able to enjoy them. No worries for those with big walls, I am going to con­ti­nue to do the lar­ger ima­ges as well.

Over the next week, I’ll be wor­king out all the details with this new size. Watch this space.

[More: About Hugh. Inter­view. News­let­ter. Book. Limi­ted Edi­tion Prints. Pri­vate Com­mis­sions. Cube Gre­na­des. Hugh­train.]

May 13, 2009

cube grenades

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[Update: Essen­tial Rea­ding– “Work With Hugh: Everything You Always Wan­ted To Know About “Cube Gre­na­des’ But Were Afraid To Ask.”]

Above is a photo that one of my friends on Twit­ter sent me. He basi­cally down­loa­ded one of my car­toons off my blog, prin­ted it out, and stuck it outside his cube at work, for other peo­ple to see, hope­fully to com­ment on, and hope­fully, to start a con­ver­sa­tion.
This, I believe, is where my car­toons work the best– “Cube Gre­na­des”- small objects that you “throw” in there in order to cause some damage– to start a con­ver­sa­tion, to spread an idea etc.
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[The Blue Mons­ter]
The Mic­ro­soft Blue Mons­ter is pro­bably my best-known Cube Gre­nade, which is why I made it into a limi­ted edi­tion print even­tually.
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Seth Godin first put his Pur­ple Cow book into a pur­ple milk car­ton for the same rea­son– he gues­sed [quite rightly, as it tur­ned out] that peo­ple would see the car­ton on somebody’s desk, inquire about it, and a con­ver­sa­tion about the mar­ke­ting ideas con­tai­ned in the book would be star­ted.
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[The Pur­ple Cow print]
And the Pur­ple Cow print was desig­ned the same way. OK, it might be a bit big to dis­play in a cube– you need a lot of wall space for this one– but the idea is the same– Con­ver­sa­tions that hap­pen around the object are more inte­res­ting than the actual object itself.
“Cube Gre­na­des”. Exactly. Car­toons desig­ned to affect change as “Social Objects”. Exactly.
[Check out some of my limi­ted edi­tion prints over at gapingvoidgallery.com.]

[Update:]

Since I pos­ted this “Cube Gre­na­des” idea yes­ter­day, I’ve been giving it A LOT of thought. Here are some notes:
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[More “Cube Gre­na­des” in action. Click on image to enlarge etc.]
1. Like I said, my car­toons work best when they’re used as “Cube Gre­na­des” i.e. small objects that you “throw” in there in order to cause some damage– to start a con­ver­sa­tion, to spread an idea etc. But other social objects can be used as well– pur­ple milk car­tons, home­made coo­kies, funky mou­se­pads, rub­ber toys, news­pa­per clip­pings etc. It’s the peo­ple that mat­ter, not the object they socia­lize around. I don’t claim to have a mono­poly.
2. Repeat After Me: Cube Gre­na­des are Social Objects. Cube Gre­na­des are Social Objects. Cube Gre­na­des are Social Objects
3. All big change in com­pa­nies come from the peo­ple in the trenches, who do the actual day-to-day work. To change their beha­vior, you have to change the way they inte­ract. Peo­ple inte­ract around social objects. Change the social objects, and you change the com­pany.
4. My friend, Mark Earls once told me a story about a friend of his. The friend pla­yed a key role in the mas­si­vely suc­cess­ful cor­po­rate tur­na­round recently under­ta­ken by McDonald’s.
His friend told him, “We knew we were scre­wed, NOT when the nutri­tion and green issues star­ted hit­ting the news­pa­pers, but by the sim­ple fact that our staff on the floor just weren’t clea­ning the tables and the bath­rooms like they used to. We knew THEN that our peo­ple had lost faith in our com­pany.“
What social objects were peo­ple using, both during the company’s dec­line and during its tur­na­round? What cube gre­na­des were being thrown about, both before and after? I bet you they weren’t the same.
5. Yes, I am fully aware that your cus­to­mers are paying for the qua­lity of the pro­ducts and ser­vi­ces your busi­ness pro­vi­des, not for the qua­lity of the cube gre­na­des flying around your cor­po­rate head­quar­ters. But they are all rela­ted. Everything of value that your busi­ness crea­tes is the pro­duct of a already-existing social dyna­mic. Busi­nes­ses are peo­ple, not machi­nes. And peo­ple socia­lize around objects.
6. An Open Let­ter to Ad Agen­cies: Guys, you are NOT selling mes­sa­ges any­more. You are selling social objects. The work that you create will affect the cube gre­na­des and social objects, that your clients and their cus­to­mers use to inte­ract with each other.
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[More Cube Gre­na­des. “I use them as covers for my bin­ders strewn about my desk, to start con­ver­sa­tions”, says the per­son who e-mailed me the photo. Click on image to enlarge etc.]
7. You see a guy wal­king out of an Apple store, loo­king all exci­ted about his new Apple com­pu­ter he’s carr­ying under his arm? Why is he so exci­ted? Sure, he just got him­self a nice-looking piece of kit, but what REALLY exci­tes him is all of the COOL, DISRUPTIVE STUFF he’s going to MAKE with his new machine. Videos, music mixes, wha­te­ver. For his FRIENDS and his PEERS. Again, it’s the SOCIAL that makes it inte­res­ting. Apple makes cube gre­na­des, just like the ad agen­cies. Just like you do.
8. Peo­ple down­load my car­toons and stuck them on their walls by the THOUSANDS. A much sma­ller num­ber spend money to buy the more expen­sive ver­sions i.e. my prints. But the idea is the same i.e. a way for peo­ple to inte­ract. As I’m fond of saying: The con­ver­sa­tions AROUND the object are FAR more inte­res­ting than the object itself. And what is true for me is true of your pro­duct, as well. “Peo­ple Mat­ter. Objects don’t.” Exactly.
9. So when do I start char­ging? You can down­load my stuff for free, so why should you buy a print? Who says you should? I’m gues­sing that if one of my car­toons is mea­ning­ful enough to you, you’ll get tired of seeing it prin­ted on the office laser­prin­ter paper in low-resolution, get­ting all worn and torn, with the Scotch tape get­ting all yellow and crinkly. If you like the dra­wing enough, even­tually you’ll want to upgrade. The same way, back in college, that I would upgrade to vinyl or CDs, once the cheap and nasty cas­sette tape of my favo­rite band star­ted get­ting all fuzzy and worn out. The same way I gladly paid $20 to hear the band play live, rather than hear the same songs on the cas­sette. “Mea­ning Sca­les”. The more cube gre­na­des I throw out there, the more mea­ning­ful inte­rac­tion I create for other peo­ple, the more peo­ple will want to pay for it even­tually. If I loc­ked it all down as a cash-only tran­sac­tion, it would all die a horri­ble death over­night.
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[Privately-commissioned “Cube Gre­na­des” i.e. limi­ted edi­tion, fine art prints that I did for my Bra­zi­lian client, agen­ciac­lick. Click on image to enlarge etc.]
10. Pro­bably the job I’m most proud of recently, is when I was hired by a Bra­zi­lian ad agency, agen­ciac­lick to create a pri­va­tely com­mis­sio­ned edi­tion of cube gre­na­des i.e. fine art prints. See photo above.
They didn’t want these prints for them­sel­ves; they wan­ted to give these out to their clients, as con­ver­sa­tion star­ters.
“All brands are open brands? Huh? What does that mean? Do you agree with it? Why? What does “open” actually mean? What does “brand” actually mean…?” You get the pic­ture. The same idea that made The Blue Mons­ter so suc­cess­ful. Again, it wasn’t about the mes­sage, the object. It was all about the social.

11. My long-term goal is to make more privately-commissioned “Cube Gre­na­des”
for more clients like agen­ciac­lick. It was a won­der­ful wor­king expe­rience for me, and I want to spend more time in that busi­ness. If you find this idea inte­res­ting, please feel free to e-mail me at gapingvoid@gmail.com. Thanks.

(more…)

April 13, 2009

the next gapingvoid print: “create or die”: $265 pre-order

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create%20or%20die%20jpeg.jpg
[Click on image to enlarge etc.]
Though this car­toon, “Create or Die” is less than a week old, it see­med to really reso­nate with peo­ple, and by the time the end of last week rolled around, the num­ber of peo­ple emai­ling me about this image almost equa­led those who voted for Wolf v. Sheep. So, being the kind of per­son that hates to disap­point, I deci­ded to damn the tor­pe­does and go ahead and publish it, as it seems to make lots of peo­ple happy.
The car­toon was ins­pi­red by a dia­log I had going with one of my clients, Dell Com­pu­ters, just before Christ­mas. The more I thought about it, the more I rea­li­zed that this “crea­ti­vity” thing isn’t just a Dell issue, it applies to all of us.
Like I said in my pre­vious blog post:

In this glo­ba­li­zed, hyper-linked, internet-enabled world, “Boring” has sud­denly become a very expen­sive luxury.
[…]
I want to make limited-edition prints that somehow, even in a small, indi­rect way, helps make com­pa­nies and indi­vi­duals less afraid, and more willing to be CREATIVE, more willing to embrace the CREATIVITY that they already have. Because eco­no­mi­cally and spi­ri­tually, that is ulti­ma­tely where our future lies, even if that idea some­ti­mes terri­fies us.

I can’t tell you what to make. I can’t tell you what your cus­to­mers will find inte­res­ting or use­ful. I can’t tell you what’s going to knock their socks off. I can’t tell you what “Create” means to you or some­body else.
But I will tell you, I AM RIGHT about this one. Create or Die. That’s why I wan­ted to make this into a print. Something on the wall to serve as a steady remin­der.
[The Small Print:]

1. It’ll be prin­ted around the end of April, and will retail at $450.00. Not yet sure on the edi­tion size, we’ll decide when it is going to print, all hand-signed and num­be­red by me. Using the Pay­pal but­ton below to make a $100 depo­sit, you can own at the pre-publication price of $265.00. The pre-pub price will expire by Thurs­day. Any orders after that, but before the publi­ca­tion date can buy it for $350.00. The minute the image is prin­ted, the price reverts back to $450.00.

[UPDATE: The Pay­Pal Depo­sit has been remo­ved.]
2. To secure your pre-order, please use the Pay­Pal but­ton above to make a $100 depo­sit. The Pay­Pal form will ask you for all your details [inc­lu­ding your pre­fe­rred ship­ping address], which of course we’ll have for our records. Why are we asking for a depo­sit? To weed out the spam­mers, fla­kes and trolls out there [This is the Inter­net, after all], lea­ving only com­mit­ted buyers in the mix. No other rea­son.
3. When asked for your details, please inc­lude your real name, not just your busi­ness name. The ship­per won’t deli­ver it other­wise.
4. The print will be ready to ship in 4 – 6 weeks from today. We’ll email you another Pay­Pal for the outs­tan­ding invoice once the art­work is prin­ted and pac­ked.
5. We’ll be prin­ting these to the same high stan­dards as last time i.e. top-of-the-line inks and paper, approx 24″ x 35″ in dimen­sion. If for some rea­son, I don’t like the way the colors lay down when I am proo­fing it, I reserve the right to change the colors and if you don’t like the final image, you can have your depo­sit back, no ques­tions asked.
6. Ship­ping & hand­ling [approx $45 USA, $65 abroad] is not inc­lu­ded in the price. The buyer is also res­pon­si­ble for any Cus­toms & Excise outside the USA. We ship them flat, not rolled.
7. If you have any ques­tions, please feel free to drop me an email at gapingvoidprints@gmail.com, and either Laura or me will ans­wer them.

Thanks, as always, for your love and support!

April 10, 2009

gapingvoid’s secret, evil plan finally goes public…

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hampster444.jpg
[“Hams­ter Wheel”. Click on image to enlarge etc.]
I’ve sold or given away a lot of car­toons to my peer group over the years.
And given the choice bet­ween the two, I have gene­rally pre­fe­rred it when they hung it in their office, as oppo­sed to in their homes.
Not that I have the sligh­test objec­tion to peo­ple han­ging it in their homes, of course. But ever since I was a kid, I’ve wan­ted my place of work to be a crea­tive envi­ron­ment, not an envi­ron­ment of slow, lin­ge­ring, death-by-endless-drudgery. And when I think of my peer group, they always FELT STRONGLY the same way as well, regard­less of what they actually did for a living.
Idea­lis­tic? Sure. Unrea­lis­tic? Often. But we never had a pro­blem with that. We knew it was the price we paid for trying to be true to our guts.
And yes, I always liked making car­toons that reflec­ted this “crea­tive” streak we all aspi­red to pro­fes­sio­nally. And my peer group liked it, too. And this is basi­cally where my office-centric car­toon shtick came from.
One of the buzz­words you hear a lot in the busi­ness world these days, is “Inno­va­tion”. Yes, it’s a genui­nely worthy thing to aspire to. Genuine inno­va­tion crea­tes lots of genuine value, every young intern knows this. Which is why peo­ple like to throw it around like con­fetti. It’s one of those words that sound good in mee­tings, regard­less of how serious one is about ACTUALLY inno­va­ting ANYTHING.
Here’s some friendly advice for all you Innovation-buzzword fan­boys: You don’t get to be more inno­va­tive, until you make your­self more crea­tive FIRST.
“Inno­va­tive” is an “exter­nal” word. It can be mea­su­red. It gene­rally talks about things that have been tes­ted pro­perly and found to have wor­ked in the real world.
“Crea­tive”, howe­ver, is more of an “inter­nal” word. It’s sub­jec­tive, it’s mur­kier. It’s far har­der to mea­sure, it’s far har­der to define. It’s an inward jour­ney, not out­ward. Which is why a lot of peo­ple in busi­ness try to keep the word out of their offi­cial lexi­con, pre­fe­rring ins­tead more neu­tral, more externally-focused lan­guage like “Value”, “Exce­llence”, “Qua­lity” and yes, “Inno­va­tion”.
The trou­ble is, of course, that approach doesn’t work as well any more. In this glo­ba­li­zed, hyper-linked, internet-enabled world, “Boring” has sud­denly become a very expen­sive luxury.
Do you REALLY think Apple is afraid to use the word, “Crea­tive”? Do you REALLY think Steve Jobs goes around his office yak­king on end­lessly about “Value, Exce­llence, Qua­lity and Inno­va­tion”? No, of course he doesn’t. Apple’s UTTERLY AMAZING design, busi­ness and mar­ke­ting pro­wess comes from the UTTERLY AMAZING crea­tive fire in their collec­tive belly, not the other way around.
I want to make limited-edition prints that somehow, even in a small, indi­rect way, helps make com­pa­nies and indi­vi­duals less afraid, and more willing to be CREATIVE, more willing to embrace the CREATIVITY that they already have. Because eco­no­mi­cally and spi­ri­tually, that is ulti­ma­tely where our future lies, even if that idea some­ti­mes terri­fies us.
There. So now you know my sec­ret, evil plan. You have been warned.

April 7, 2009

the next gapingvoid print: “wolf vs sheep”, “love begets love”, or “create or die”

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lovebegets25CCCC.jpg
create%20or%20die%20jpeg.jpg

[UPDATE: “Wolf vs Sheep” will be the next gaping­void print. Details here.]

In case you haven’t been follo­wing, I have been upda­ting a few ima­ges from my back cata­lo­gue [which num­bers over 5,000 dra­wings, the last time I coun­ted] and tur­ning them into limited-edition silksc­reens.
It has been a great expe­rience. It’s allo­wed me to reac­quaint myself with the ima­ges, that in some cases, I haven’t really thought about for years. It brings back some old memo­ries, and puts my mind to work in a new medium: How to trans­late 2″ x 3 1/2″ busi­ness card-sized doodle into large, 2-or –3-foot ima­ges.
As I spend time with this, I can’t help thin­king about that age-old, never-quite-answered ques­tion, “What is Art?” How is it dif­fe­rent, how has our rela­tionship chan­ged with it from even say, a cou­ple of deca­des ago? Espe­cially with the Inter­net evol­ving our sense of “Media” at such a light­ning pace?
I don’t have a defi­ni­tive ans­wer to this, but I do have a few thoughts on the sub­ject:
The artist whose work best sum­med up for me the Modern, post-World War Two, 20th-Century world that most of us were born into, is the late, great Andy Warhol. A fan­tas­tic maga­zine illus­tra­tor in the 1950s, who got into the ima­gery of tele­vi­sed, mass media in the 1960s. VERY mass-media. Who appro­pria­ted the visual lan­guage of a mass-produced, top-down, broad­cast, CORPORATE world. The visual lan­guage of Madi­son Ave­nue, the visual lan­guage of Kellog’s Corn Fla­kes, Heinz Ketchup and of course, Campbell’s Soup. And we look at his work with the same sort of detach­ment as a TV com­mer­cial, or a can of beans in the super­mar­ket. And we NEED to remain detached, or else this rather loud, gla­mo­rous, oppres­sive, con­su­me­rist world­view would bury us, would turn our brains to corn syrup.
Then along comes the Inter­net. A place that doesn’t do shotgun-media,“Broadcast” well. A place where if what you’re saying isn’t enga­ging, isn’t hit­ting peo­ple on a inti­mate, human level, it doesn’t get seen, it doesn’t get sha­red, it doesn’t exist.
Which explains why, as a rela­ti­vely dedi­ca­ted citi­zen of the Inter­net, I am far more inte­res­ted in what a piece of “Art” can do for you, once it is on your wall, than what I got out of crea­ting it. What it can do as piece of com­mu­ni­ca­tion bet­ween you and the peo­ple close to you, not as a piece of aca­de­mic Art Theory. I like the “Social-bility” of the work. I like crea­ting “Social Objects”. And this to me, of course, is what the Inter­net also runs on. This, to me, is also what the new internet-enabled, post-TV world is all about. Ins­tant, Human Con­nec­tion.
And where does this “Human Con­nec­tion” come from? Easy– from tal­king about the world you and I actually live in, not the world the “Theory Police” live in. Yes, that one. The messy one. You know EXACTLY what I’m tal­king about…
And yes, that’s what car­toons have ALWAYS been about to me, long before the Inter­net was inven­ted, long before I even knew what Art Theory was. As I’m fond of saying, “It isn’t roc­ket science”. Real, Human Con­nec­tion never was.
So, with this brave new world in mind, we’re thin­king of publishing one of the three follo­wing car­toons:
1. “Wolf vs Sheep”. This is a re-working is one of my his­to­ri­cal favo­ri­tes. I first drew it when I had just to moved to New York, in 1998. It was about what I saw as the choi­ces that peo­ple are con­fron­ted with in the rat race. They were fas­ci­na­ting times and eli­ci­ted other favo­ri­tes of mine, like “Com­pany Hie­rarchy”.
2. “Love Begets Love”. Virgil’s famous quote. I drew the car­toon as a con­ten­der for the Stormhoek Valentine’s wine in 2007. It never made it onto the bottle as a label in the end, but a lot of peo­ple loved the dra­wing.
3. “Create Or Die”. Though I only pos­ted this car­toon for the first time a few hours ago, I’ve so far recei­ved about 20 emails from peo­ple expres­sing serious inte­rest in it as a print. I never saw that coming, but what the heck, up it goes…
We’ll publish one of the three, depen­ding on the feed­back we get. If you have an opi­nion either way, please feel free to leave a com­ment below, ping me on Twit­ter, or if you think you’re in the actual mar­ket for buying one, send me an email. Thanks.
The silksc­reen print will be roughly the same size [approx 24″ x 35″] and of the same high qua­lity as “Corinthians” and “We Need To Talk”. The price and num­ber of the edi­tion will also be in the same ball­park.
Please let me know your thoughts. All very exci­ting. Thanks Again.

April 16, 2008

home vs office

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atlassian005
[This car­toon was com­mis­sio­ned by my client, Microsoft.]

purpose

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atlassian004
[This car­toon was com­mis­sio­ned by my client, Microsoft.]