Posts Tagged ‘Tony Hsieh’

January 31, 2013

Start-up Blues

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startup blues 1301j

I drew this car­toon because a recent story in the news made me sad:

A lively and popu­lar figure of the start-up scene, Jody Sher­man com­mi­ted suicide.

I didn’t know the guy, but we had mutual friends, like Jason Cala­ca­nis and Tony Hsieh.

Jason sum­med it up well: “And it seems like folks are not ready to talk about that issue just yet. Which I can understand.”

This is the second star­tup sui­cide in a month, after poor ol’ Aaron Swartz. We are gene­ti­cally pro­gram­med to have our our tiny brains fried by the sui­cide of some­body we care about; wri­ting about it well is impos­sibe at the best of times. But here are some of my own mea­gre, insuf­fi­cient thoughts:

1. My dee­pest con­do­len­ces to Jody’s family, ese­cialy his wife and chil­dren. The sorrow must be horri­ble, simply horri­ble. I am so sorry, truly.

2. Once we’ve made our millions, reti­red and got­ten old and dec­re­pit, hey, then DEATH is not so scary an idea, but when one is still in one’s prime… Most of us doing the start-up thing are still in our prime, so natually DEATH is ama­zingly strange and alien to us.

3. The start-up life, for all the time we spend glo­rif­ying it, is a very tough road. Again, Jason says it well:

Perhaps we owe it to these three ama­zing humans to exa­mine if the pres­su­res of being a foun­der, the pres­sure of our community’s relent­less pur­suit of great­ness, in some way con­tri­bu­ted to their deaths?

I’ve always belie­ved that being a foun­der is an unhealthy pur­suit at times, and few have disa­greed — cer­tainly not those who have done it. Read any bio­graphy of a suc­cess­ful foun­der and you’ll find colla­te­ral damage around — and cer­tainly in — those individuals.

Star­tups are a full-contact sport. This is a good time for all of us to pause and think about why we’re doing this. And the impact it’s having on us and the peo­ple around us.

4. Me and my friends in the sart-up scene aren’t spring chic­kens any­more, for the most part. We’re the old guard now. And as Karma catches up with us and the hard choi­ces we made, our deaths are going to start get­ting a lot more common.

5. As I’m fond of saying, anything worth doing will cost you your life, even­tually. Best make sure it’s worth it, make sure it’s something your dee­pest self actually wants.

6. Yes, your dee­pest self, not just your glib, sexy, bullshit self.

7. This is it. Fight like hell. Godbless.

August 1, 2011

All Products Are Conversations

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As the great Doc Searls famously wrote in The Clue­train, “mar­kets are conversations”. So it stands to rea­son that pro­ducts are, as well.

Pro­ducts OF a dialogue.

Pro­ducts ARE a dialogue.

How you talk to your cus­to­mers affects how your pro­ducts get made. Of course they do. Tony Hsieh of Zap­pos unders­tands this very well. In mole­cu­lar terms, his com­pany is little more a call cen­tre and a warehouse full of shoes. But it is the social inte­rac­tion which makes the com­pany rock.

The social dynamic.

The con­ver­sa­tion.

Exactly.

March 24, 2011

does your schtick have a good creation myth? if not, maybe it needs one?

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1. Sili­con Valley was born in 1939, when Mes­sieurs Hew­lett & Pac­kard star­ted their com­pany in a small garage in Paulo Alto.

2. In his book, “Deli­ve­ring Hap­pi­ness”, Zap­pos CEO Tony Hsieh speaks of  in great length about “The Loft”, a place where all his friends used to hang out and party, and how this sense of “mea­ning­ful gathe­ring” went on to inform the core values of his now-famous shoe company.

3. A very dated-looking pho­to­graph from 1978. Ele­ven young, goofy-looking techies. They turn out to be the foun­ding mem­bers of Mic­ro­soft, inc­lu­ding Bill Gates.

4. Michael Dell foun­ding his com­pu­ter empire in his dorm room at the Uni­ver­sity of Texas.

5. Ben & Jerry’s star­ted making ice cream in a con­ver­ted gas sta­tion in Vermont.

6. The busi­ness guru, Tom Peters often wri­tes about how his time as a young man ser­ving in the US Navy hel­ped evolve his now-famous worldview.

7. Rock star phy­si­cists, Brian Cox talks pas­sio­na­tely about the Big Bang Theory.

8. How a des­pon­dent, burned-out, second-rate adver­ti­sing copyw­ri­ter FINALLY got his groove when he star­ted dra­wing car­toons on the back of busi­ness cards.

9. The Beat­les pla­ying those early gigs at The Cavern Club in Liverpool.

10. The famous tech blog­ger, Robert Sco­ble tal­king about his job wor­king in a dis­count camera store, back when he was a kid.

11. How a bunch of young, angry social mis­fits start a small nightc­lub, the Caba­ret Vol­taire, in 1916 Zurich [at the height of World War One] and in the pro­cess invent Dada, one of the 20th Century’s most influen­tial art movements.

12. Abe Lin­coln was born in a log cabin.

So… What do these all have in common?

They’re all Crea­tion Myths. That’s right; just like The Gar­den of Eden.

We humans seem to need them, somehow. They manage to arti­cu­late who we really are, somehow. The help explain our core values, somehow.

And for wha­te­ver rea­son, REALLY suc­cess­ful peo­ple are even more likely to have them, even more likely to need them, somehow.

Does your sch­tick have a good crea­tion myth? If not, maybe it needs one?

Think about it.

September 19, 2010

the idea amplifier

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On Fri­day I was tal­king to Peter Sis­son, gapingvoid’s new client, the guy behind Tok­tumi and Line2.

We were tal­king about “The Cock­tail Party Rule”- what’s true at cock­tail par­ties is also true in mar­ke­ting i.e. If you want to be boring, talk about your­self. If you want to be inte­res­ting, talk about something else.

Luc­kily, Peter concurs…

The way I see it, a pro­duct is an “Idea Ampli­fier”. You have an idea about something– pho­nes or wha­te­ver– and you build a pro­duct as an expres­sion of that idea.

For exam­ple, Zap­pos’ cen­tral idea is not really about shoes per se, it’s about com­pany cul­ture and cus­to­mer ser­vice– “Deli­ve­ring Hap­pi­ness”, as its CEO, Tony Hsieh calls it.

Simi­larly, with Line2 the cen­tral idea is not about an iPhone app, it’s about, and I’m quo­ting Peter here, “What pho­nes could be”.

And what can a phone be? I’m curious to find out. I think we all are.

June 7, 2010

daily bizcard 034: tony hsieh

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Today’s “Daily Biz­card”, “Green Pur­pose”, goes to CEO of Zap­pos, Tony Hsieh.

Zap­pos is the online retai­ler– which first made its name selling shoes– that was recently sold to Ama­zon for over a billion dollars in stock. Tony has just writ­ten a book, “Deli­ve­ring Hap­pi­ness”, which comes out today.

One of the publisher’s char­ming mar­ke­ting gals gave me an advance copy back in March at SXSW, which I hap­pily read. Inc. Maga­zine has a nice extract here: ‘Why I Sold Zappos”.

Two things that stood out for me in the book were, 1. Tony’s firm and well-articulated belief in making the impro­ve­ment of the com­pany cul­ture their top prio­rity, ahead of pro­fits. 2. That none of it was easy. Zap­pos didn’t just become big and rich over­night, it was a real slog– long hours and lots of stress, over many years. He really cap­tu­res that well.

The car­toon is a re-working of a print I made recently, “Busi­ness Is…” I like the way how Tony explains in the book how he always had a very strong sense of pur­pose for is com­pany, and how having that at the very epi­cen­ter was what made his com­pany ulti­ma­tely so suc­cess­ful. So I wan­ted to arti­cu­late that.

Con­grats on the new book, Tony. Thanks for the inspiration!

[Daily Biz­card archive]

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[Tony, we’ll be in touch soon via gapingvoidbizcard@gmail.com to collect your details for the back of the card, so we can ship a free box of 100 to you etc. Thanks!]