All Products Are Conversations

[Buy the print!] [Subscribe] As the great Doc Searls famously wrote in The Cluetrain, “markets are conversations”. So it stands to reason that products are, as well. Products OF a dialogue. Products ARE a dialogue. How you talk to your customers affects how your products get made. Of course they do. Tony Hsieh of Zappos understands this very […]

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The Internet: Keep It New, Keep It Fresh.

The Internet changed my life. Totally, utterly transformed it. Of course it did. In a very short period of time. A couple of years, tops. And then there’s also my Internet-famous rockstar friends: Those who, similar to myself, somehow managed to create these interesting, web-enabled, prosperous, functioning little online micro-empires of their own. Internet mavens […]

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smarter conversations: “how do i want to change the way i talk to people?”

[The “Life Is Too Short” print…] I first started playing with the idea of “Smarter-Conversations” way back in 2004, the same year gapingvoid really started getting traction in the blogopsphere. Though not something I talk about day-in-day-out, it’s always been there somewhere in the background, informing everything I work on. Here are some notes: 1. […]

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on finding “meaningful work”

Back in October, I wrote a relatively candid blog post, “Note to My ‘Tribe': Where are we headed, Anyway?” And as our mutual friend, Seth says, every tribe needs a leader: The next frontier of marketing is in leading groups of people who are working together to get somewhere. I concur. So I’m guessing that […]

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print update: “bluetrain”

[Update: Video of me signing the first artist’s proof.] [“Bluetrain”- the new gapingvoid print. Click on image to enlarge etc.] [UPDATE: 30th December. “Bluetrain” is now sold out. Thanks, Everybody!] On December 4th, I announced I was going into the fine art print business, pretty much full-time, if all goes well. Like I said earlier, […]

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blogging about blogging, revisited

From August, 2004: Every now and then the urge to write something about blogging hits me. It’s the future, it’s the revolution, it’s the citizen’s media, it’s The Cluetrain, it’s The Hughtrain, it’s The Cat’s Pyjamas etc. Usually by the third sentence I am so utterly bored of thinking about the subject matter, I quit […]

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note to my “tribe”: where are we all headed, anyway?

Crystal from Ohio sent me this picture last night. Apparently she liked one of my cartoons so much, she went ahead and got it made into a tattoo. Thanks, Crystal! That’s a huge compliment. This is the second time I’ve seen this happen with my work. The first time was with the Microsoft Blue Monster. […]

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my conversation with dell

Four years ago in “The Hughtrain” I published the cartoon above, with the following thought beneath it: : There’s only one thing harder than starting a new business: Re-inventing an old one. Start-ups are fine and dandy, most people reading this will know all about them. But what about Start-Agains? Are they an exercise in […]

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cluetrain fucktard 2.0

[Inspired by the original “Cluetrain Fucktard” cartoon from 2005.]

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hughtrain revisited: finding meaning in marketing

In June, 2004 I drew the cartoon above, which ended up being called “The Hughtrain”, affectionately named after The Cluetrain, of course. I’ve re-published it here on this blog more times than I’d care to admit, but what the heck, there’s something about it, some sort of marketing ideal that continues to inform my thinking. […]

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark