@FranklinBBQ t-shirt

Another t-shirt idea: Franklin Barbecue. In case you don’t know, this is Texas’ favorite new global microbrand. Think of an Austin food truck that people are willing in wait two hours in line for, every day. You know when hipsters line up outside the Apple store for their new iPhones? It’s like that, EVERY DAY. […]

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yankee asshole

This really needs to be a t-shirt…

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i’ve taken up kung fu again…

[Alpine, Texas. Walking up Hancock Hill earlier this evening. Part of my new training regime etc.] Anthony Arrigo, my old Kung-Fu buddy from my time in New York is in town for a few days. He’s gotten me back on the wagon. Long story. Watch this space etc. P.S. Today was seriously the hardest workout […]

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far west texas

[High Mountain Desert. Route 60, Far West Texas. This is one of the views I have on the drive home from El Paso airport.] The longer I live out here, the harder it is to imagine living somewhere else…

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notes on sxsw 2010

[“Texas”, which I sent out in the newsletter recently. You can buy the print here etc.] Tomorrow I head for Austin, for the annual 5-day drunken orgy that is South By South West Interactive. Here are some thoughts: 1. SXSW is the only “MUST ATTEND” event on my calendar. It’s the one show I never […]

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“evil plans”: how a tiny store in chappell hill, texas changed my life

[“Cross”, which I sent out in the newsletter recently. You can buy the print here.] With the deadline for the finished draft only a few months away, I’ve started working again on the next book, “Evil Plans” in earnest. Everybody needs an EVIL PLAN. Everybody needs a way to get the hell out of the […]

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global microbrand case study: the lights jerky company

I’m happy to report that The Lights Jerky Company, based in my hometown of Alpine, Texas, has finally gotten their new website up. What can I say? It’s the best store-bought jerky I’ve ever had. Locally, it’s really popular. Glenn Short, the owner, sells it in all the bars, convenience stores and supermarkets in the Far […]

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west texas

[About Hugh. Car­toon Archive. Sign up for my “Daily Car­toon” News­let­ter.]

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we should be dead: what’s your commitment level?

[Untitled. Ink on cardboard, business-card size etc.] Alpine, Texas. I’m always on the lookout for new things that inspire me; it’s part of my job. Here’s one to add to the list: It was last March or so, just after I had gotten back home from SXSW Interactive ’09 in Austin. I was drinking a […]

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what’s your coping mechanism?

Lum’s Barbecue, Junction, Texas. This is where I normally stop for lunch when I drive between Alpine and Austin. Just over halfway. That smoker’s been there over 3o years, they tell me. And the guy who smokes the meat has been there even longer. One more reason to love living out here. People were quite […]

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

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Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark