A business card is not just a social object; it’s a form of schwag

The new business cards have arrived…. Very cool. I’ve been saying this for years- a business card is not just “content”, is not just “personal details”. A business card is not just a social object; it’s a form of schwag, if you think about it. So you have to treat it like that; you have […]

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Of all the cartoons I’ve done for Rackspace, this is one of my my favorites. Part of the #SmallTeamsBigImpact thing that Robert Scoble has going on. Besides the main sentiment of the cartoon, #SmallTeamsBigImpact is something that me and the tem at Social Object Factory can really relate to. Of course we can…

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Social Objects: The reason we’re living in advertising’s golden age.

Hugh MacLeod is Noteworthy at #SXSW from Gapingvoid on Vimeo. [“Social Object Factory’s Jeff Sass put together this video of Hugh drawing on his Samsung Galaxy Note (provided by Samsung) as part of Hugh’s participation in the Samsung #BeNoteworthy campaign. Cool!”] Matt Nelson from Tribal DDB wrote this blog post that seems to be getting […]

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The #StartupBus video

Rackspace – We Love Startups! from Gapingvoid on Vimeo. Another video our new company, Social Object Factory did for Rackspace at SXSW.. A sea of little red startup folk, piling into the #StartupBus, something they sponsor. “Because the world needs more Awesome, the world needs more Startups.” A simple enough thought, one I happen to […]

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“Because the world needs more Awesome, the world needs more Startups.”

Rackspace – Because the World Needs More Awesome… from Gapingvoid on Vimeo. Something that I’m VERY proud of, Social Object Factory’s recent animation we did for Rackspace. “Because the world needs more Awesome, the world needs more Startups.” Exactly. What astounds me is how quickly we turned it around. A couple of days from getting […]

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[Today’s newletter copy was written by Jeff Sass, our latest addition to the gapingvoid/SocialObjectFactory team:] “I’m not passive aggressive, I’m decaffeinated.” Energy, passion, enthusiasm… these are the things that often drive one’s creativity. They are also the things we can share to help inspire and drive the creativity in others. When we share an idea […]

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“Blatancy and the Social Object Factory”

[The cut-out we had on display in the Samsung Bloggers’ Lounge at SXSW…] Tim Kitchen has a nice riff on the concept behind the Social Object Factory: The fourth thing I meant is that there is an ‘aggression’ of conceptualisation. I have written elaborately in the past on memetic branding, along with Mike Cayley and […]

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Introducing The Social Object Factory- gapingvoid’s biggest announcement in years.

Like gapingvoid CEO, Jason Korman wrote in today’s newsletter: Hugh drew today’s cartoon in connection with a talk earlier this year for the members of socialmedia.org, Andy Sernovitz’s great cabal of social media heavy weights. It’s a cute little reminder that no matter how big your business is, your business is not really all you […]

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gapingvoid Is Basically A Little Social Object Factory….

[One of my more successful “Social Objects” of late: The SXSW t-shirt I did for my client, Rackspace. We printed 3,200 of them, and they all went REALLY quickly. The just FLEW off the table. It was stunning to watch…] I’ve been talking about Social Objects for a while now. And using cartoons to create […]

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark