“Office Art That Actually Matters”

[Checking out the gapingvoid art hanging over at Studio Good etc.] “Office Art That Actually Matters” is the unofficial tagline for gapingvoid, at least that’s the one we’ve been using, that’s our current mantra etc. A good architect tries to create a space or a building on that ignites people, on a daily basis. Ditto […]

Continue Reading »

Notes On Office Art

[First published, Sept. 2009] Recently on Twitter, I wrote: Art that brightens up the office vs Art that brightens up the home. Two different vibes altogether. I prefer making the former. To which my friend, Kathy Sierra replied: Good! Homes are less likely to *need* brightening the way offices do. I can brighten my home […]

Continue Reading »

Culture Hacking: America’s next big industry?

This is how I see it. And it isn’t rocket science: 1. If you want to change your business, you also have to change your culture. If you want to change your culture, you also have to change your art. 2. And that’s where gapingvoid comes in- creating art and ideas that express, reflect, articulate […]

Continue Reading »

What is a “Cultural Object”?

[More thoughts on The Rackspace Book…] 6. ROB LA GESSE Rob La Gesse is the groovy cat who first hired gapingvoid at Rackspace. He’s also the guy who hired my friend, Robert Scoble. He’s a lot like me and Scoble, i.e. very much his own man, very much an individual. I suppose that’s why we […]

Continue Reading »

“How To Create A Social Object”

[Photo courtesy of Carly Starrat] Yesterday I was in Chicago, at the WOMMA Summit, riffing about “Social Objects”, a subject very dear to my heart. Kudos to Katie Kile for summing up my nine principles for creating social objects. 1. Make Meaning: The market for people wanting something to believe in is infinite; make your […]

Continue Reading »

“I’m sorry my last book was so long, but I didn’t have time to write a short one”

[Click on image to activate animation etc.] This is one of the cooler “Social Object Factory” mini-projects we’ve done lately- a little animated Gif for Seth Godin’s lovely little book, Poke The Box. [Yes. I know. We didn’t use my drawing style this time. The Factory is really about Social Objects, not about Hugh etc.] […]

Continue Reading »

A business card is not just a social object; it’s a form of schwag

The new business cards have arrived…. Very cool. I’ve been saying this for years- a business card is not just “content”, is not just “personal details”. A business card is not just a social object; it’s a form of schwag, if you think about it. So you have to treat it like that; you have […]

Continue Reading »

Social Objects: The reason we’re living in advertising’s golden age.

Hugh MacLeod is Noteworthy at #SXSW from Gapingvoid on Vimeo. [“Social Object Factory’s Jeff Sass put together this video of Hugh drawing on his Samsung Galaxy Note (provided by Samsung) as part of Hugh’s participation in the Samsung #BeNoteworthy campaign. Cool!”] Matt Nelson from Tribal DDB wrote this blog post that seems to be getting […]

Continue Reading »

“Souls Need To Be Touched”

Thanks to Kathleen Warner for ordering the gapingvoid business card above. I’m passionate about the idea that a business card should be more than just a way of handing out contact details, but a social object that states what you believe in, what you stand for. Exactly.

Continue Reading »

Honestly, this is how fashion brands SHOULD be advertising from now on…

I love this video. Pringle of Scotland [the famous sweater company] has commissioned artist David Shrigley to create a humorous short animated film about life behind-the-scenes at Pringle to celebrate the brands return to Milan Fashion Week. I love this because: 1. Shrigley is one of my favorite cartoonists in the world, and I have […]

Continue Reading »

Are you ready to work with us?

Get More Info


Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark