[More thoughts on The Rackspace Book…] 6. ROB LA GESSE Rob La Gesse is the groovy cat who first hired gapingvoid at Rackspace. He’s also the guy who hired my friend, Robert Scoble. He’s a lot like me and Scoble, i.e. very much his own man, very much an individual. I suppose that’s why we get along. […]
[Photo courtesy of Carly Starrat] Yesterday I was in Chicago, at the WOMMA Summit, riffing about “Social Objects”, a subject very dear to my heart. Kudos to Katie Kile for summing up my nine principles for creating social objects. 1. Make Meaning: The market for people wanting something to believe in is infinite; make your products […]
[Click on image to activate animation etc.] This is one of the cooler “Social Object Factory” mini-projects we’ve done lately– a little animated Gif for Seth Godin’s lovely little book, Poke The Box. [Yes. I know. We didn’t use my drawing style this time. The Factory is really about Social Objects, not about Hugh etc.] One thing […]
The new business cards have arrived.… Very cool. I’ve been saying this for years– a business card is not just “content”, is not just “personal details”. A business card is not just a social object; it’s a form of schwag, if you think about it. So you have to treat it like that; you have to think […]
Thanks to Kathleen Warner for ordering the gapingvoid business card above. I’m passionate about the idea that a business card should be more than just a way of handing out contact details, but a social object that states what you believe in, what you stand for. Exactly.
I love this video. Pringle of Scotland [the famous sweater company] has commissioned artist David Shrigley to create a humorous short animated film about life behind-the-scenes at Pringle to celebrate the brands return to Milan Fashion Week. I love this because: 1. Shrigley is one of my favorite cartoonists in the world, and I have […]
We’ve had a lot of people send emails and approach us with the same question, and it’s one we are always very eager and happy to answer: What IS a social object? The thing is, it’s simple to understand literally, but what does social action gravitating around an object have to do with the cartoons […]
[Photo courtesy of @MissDestructo] Above are some of the social object cartoons we had on display the other week at Blogworld… clients including Rackspace, Babson College, Intel etc etc. The one on the top left got the most reaction, I wonder why The mission continues: to spread the message that yes, social objects ARE the future of […]
Here’s the latest: a tee shirt I designed for Babson College. A well-known motif, the fist raised in defiance. Yes, all good entrepreneurship begins as some sort of defiant act. Exactly. I’m also thinking of the idea that getting one’s degree from Babson as an act of defiance as well (as opposed to say, Harvard […]
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His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity... MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.
The New RepublicLast year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.
Len SchlesingerHugh MacLeod is a genius. Genius.
Seth GodinIn moments of indecision I glance at the wall for guidance.
Brian Clark