the futility of “keeping up with the e-joneses”

[“It’s Complicated”. You can buy the print here etc.] So somehow or other you found yourself online in a big way. Somehow or other you decided, like millions of other people, that if the future is online, it would be silly not to join in. So you decide to get with the program. And so […]

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wicked problem #47: the lucky trucker

So I just did this cartoon for my client, HNI. Basically, the truckers that are most profitable for any trucking company are generally the most hard to insure. The ones who score highest on safety make less make less money for the company… and then you’ve got these Feds coming in with “CSA 2010″, making […]

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the hughtrain mkii

THE HUGHTRAIN MkII 1. The market for something to believe in is infinite. We are here to find meaning. We are here to help other people do the same. Everything else is secondary. We humans want to believe in our own species. And we want people, companies and products in our lives that make it […]

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crap jobs

[Download the printable version here etc.] [#SmarterConversations]

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“don’t be the best in the world at what you do; be the only one in the world who does what you do.”

[Last Friday I was signing prints- 175 of these puppies. SAP, the large, German enterprise tech company put in a very large order, to give out to certain key people within the organization. Trying to have a Smarter Conversation. Exactly.] “Don’t be the best in the world at what you do; be the only one […]

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how american family insurance, a $10 billion asset insurer is having a smarter conversation

[NB: This post was written by my business partner, Jason Korman. Expect to hear more of him round here in future etc. -Hugh] Back in the Spring, we were approached by Troy Janisch, Digital Marketing Manager at American Family Insurance about creating a Cube Grenade that encouraged their 8,000+ employees to participate in their social […]

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smarter conversations:

I’m a huge fan of I’ve been following Piers and his team for years. Recently I’ve even started publishing weekly cartoons on PSFK, for no other reason than I think it’s a very groovy crowd to be part of. PSFK is a well-known strategy, trends and ideas blog, focusing mostly on advertising and design. […]

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to be “incredible beings” in the very early days of a revolution

[“Losing Our Touch”, the latest cartoon I did for PSFK.] Like I said in my last post (and I am by no means the first person to say this), we are in the early days of the largest communication revolution in the history of the planet. Which basically means, it has never been easier to […]

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new gapingvoid client: line2 voip

gapingvoid has landed itself a new client. Line2, the new VoIP app from Toktumi. Hurrah! To find out more about them, Techcrunch wrote a really good piece about them last year. “The Apple/Google Voice fiasco just got more interesting. Toktumi, a startup that lets small businesses build office-caliber phone systems with their mobile phones and […]

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hni & ‘change the game’

Late last year, Mike Natalizio, President & CEO of HNI (a medium sized insurance brokerage out of the Midwest) commissioned me to draw some “Cube Grenade” cartoons for the company. It was a nice wee cartoon project; it went well. We kept on talking, after that… we’ve been helping them with what a Smarter Conversation […]

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark