What is a “Cultural Object”?

[More thoughts on The Rackspace Book…] 6. ROB LA GESSE Rob La Gesse is the groovy cat who first hired gapingvoid at Rackspace. He’s also the guy who hired my friend, Robert Scoble. He’s a lot like me and Scoble, i.e. very much his own man, very much an individual. I suppose that’s why we […]

Continue Reading »

The Rackspace Book

 [Screenshot of the cartoon showcase page we did for Racks­pace etc.] I’ve started writing a book about gapingvoid’s experience working with Rackspace. Here are some initial thoughts, some more formed than others: i. WE’VE LEARNED A TON IN THE PROCESS. I thought I’d share what we’ve lear­ned about Racks­pace along the way, about how this small little […]

Continue Reading »

A brand’s first job is to be interesting. Aligned brands are far more interesting than brands that just want somebody else’s money.

Here are some pictures Rob La Gesse sent me– people at Rackspace who downloaded my cartoons off the web, printed them out and hung them on their walls. “Crap jobs are created by other people, dream jobs you make yourself” and “Life is short, Make it amazing”. No “Reason Why” to buy the Rackspace product. […]

Continue Reading »

Become The Person

Core Values

“Forget Google…”

[Download the printable version here etc.] Another Rackspace-sponsored cartoon… I like this cartoon. It’s something that Scoble would would say. Scoble works for Rackspace, too. Do the math. [Commission your own cartoon here…]

Continue Reading »


[Download the printable version here…] Hola. Yes, another Rackspace-sponsored cartoon… Like I said on Twitter earlier today, yes, you can work for a large company and not be a #slavebot. But you have to decide, before somebody decides for you. Rackspace doesn’t want #slavebots working for them. Hell, Rackspace doesn’t even want #slavebots working for their […]

Continue Reading »


[Download the printable version here…] Another Rackspace-sponsored cartoon, this time for 37signals, the amazing software company. The idea comes from a core value taken right off the latter’s homepage. They use a lot of blue and green in their graphic design, so I went with something blue-greeny. The little “Love from Rackspace” symbol is right […]

Continue Reading »

@rackspace love

[Do the math…]

Continue Reading »

r 007

PS Check out the little [“Love heart + Heart”] symbol on the bottom right. It’s there for a reason. #WinkWink

Continue Reading »

Are you ready to work with us?

Get More Info


Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark