Culture Hacking: America’s next big industry?

This is how I see it. And it isn’t rocket science: 1. If you want to change your business, you also have to change your culture. If you want to change your culture, you also have to change your art. 2. And that’s where gapingvoid comes in- creating art and ideas that express, reflect, articulate […]

Continue Reading »

“the object-idea”: the future of what used to be called advertising

I’ve been working on a problem lately… “Purpose Idea” plus “Social Object” equals…???? The Social Object, in a nutshell, is the reason two people are talking to each other, as opposed to talking to somebody else. Human beings are social animals. We like to socialize. But if think about it, there needs to be a […]

Continue Reading »

“art as social object as purpose-idea”

["Wings", which I sent out in the newsletter recently etc.] It was when I first stumbled up Mark Earls’ “Purpose-Idea” back in 2004 that I realized, that after more than decade in the business, I REALLY didn’t want to be in advertising anymore. Besides the usual reasons- yes, it REALLY IS that stressed out, neurotic […]

Continue Reading »

the “purpose-idea”: where love and work can be unified

It’s been over six years since I first stumbled upon Mark Earls’ “Purpose-Idea”: Put really simply, the Purpose-Idea is the “What For?” of a business, or any kind of community. What exists to change (or protect) in the world, why employees get out of bed in the morning, what difference the business seeks to make […]

Continue Reading »

“cube grenades”- the agency pitch

[Signing the agenciaclick cube grenade, May, 2009...] [Originally posted here, May, 2009] Over the last couple of weeks I’ve been talking with various advertising and PR folk about the Cube Grenade idea. Here are some notes: 1. In terms of the advertising and PR industries, the Cube Grenade is basically conceived as a relatively cheap […]

Continue Reading »

the new official gapingvoid logo: “remember who you are”

[UPDATE: Download the high-res poster version here.] This image to the left you should be seeing a lot of from now on, scattered around the gapingvoid empire. It’s now our official logo. OK, so why “Remember Who You Are”? Because it ties up everything I’ve been working on these last few years. First with the […]

Continue Reading »

smarter wine, cont’d…

A couple of years ago while working on Stormhoek, I came up with the “Smarter Wine” idea. 2. Everyone’s definition of “smarter” will be different. I’m OK with that. To me, it means continually engaging the customer at a higher level, continually raising the bar. 3. The brilliant thinker, Russell Davies identified four keywords that […]

Continue Reading »

cube grenades: the pitch to ad agencies

[Signing the agenciaclick cube grenade a couple of weeks ago...] Over the last couple of weeks I’ve been talking with various advertising and PR folk about the Cube Grenade idea. Here are some notes: 1. In terms of the advertising and PR industries, the Cube Grenade is basically conceived as a relatively cheap and effective […]

Continue Reading »

gapingvoid commissioned prints

["Open Brands". Commissioned by Agencia Click, Sao Paulo, Brazil. Click on image to enlarge etc.] I’m delighted to announce my first privately commissioned gapingvoid print. A couple of weeks ago I was invited down to Brazil by Agencia Click to do a bit of public speaking and some consultancy work for them. While I was […]

Continue Reading »

“purpose-ideas are articulated via social objects, not messages”

[Close-up of DesertManahattan. India Ink on Canvas... gorgeous. Click on image to enlarge etc.] Let me say it one more time: “Purpose-Ideas are articulated via Social Objects, not Messages.” Click on the links in the above sentence to see what I’m talking about [especially Link Number Three]. Mark Earls says the future of advertising is […]

Continue Reading »

Are you ready to work with us?

Get More Info

Testimonials

Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
@copyblogger
 
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark
prevnext