[Video by Loren Feldman] Like Loren said: Hugh’s dedication to his work is inspiring to me. When he sets his mind to something there is simply no stopping him. Take Stormhoek if it kills him he’s gonna get the word out in Alpine. My evil plan is have Stormhoek the most talked about wine in [...]
Here Loren Feldman interviews Andrew Suber, one of the first friends I made when I moved to Alpine, Texas. Andrew is one of the smartest people in town. He pretty much raised and educated himself as kid down in Terlingua [His father wasn't around much, so I am told]. Somehow by sheer force of will, [...]
[The latest Stormhoek video from Loren Feldman. An interview with Todd Elrod, blacksmith and harmonica player with The Doodlin' Hogwallops.] Alpine, Texas. I was telling somebody the other day over at Harry’s Tinaja that there was no way in God’s Earth that Loren’s insanely brilliant “Skater” video for Stormhoek would ever win a major advertising [...]
[Video: "Skater". Todd Elrod, harmonica player with The Doodlin' Hogwallops. Alpine, Texas.] More thoughts on “Futile Marketing”… 1. In the last few weeks, with the help of Loren Feldman’s trusty video camera, we launched Stormhoek in Alpine, Texas, of all places. As I said earlier: Re. Wine marketing: Usually, when an imported wine launches in [...]
“Futile Marketing” at its finest, Folks… Like I said earlier, instead of launching this Stormhoek campaign in New York or whatever, we decided to launch at Harry’s Tinaja, Alpine, Texas. Last week Loren Feldman was in town. Here he interviews Harry. Rock on.
[A video still of the "Dream Big" T-shirt, from Loren’s camera. Loren Feldman left Alpine, Texas this morning, heading home after a week in town shooting videos. The Stormhoek party was a great success. People really liked the t-shirts- it seemed to resonate. We printed up about 40 shirts- they were gone quickly. Most gratifying [...]
[The t-shirt design for tonight's shindig etc.] After a couple of weeks of back-and-forth between Stormhoek, our US importer and our local distributor, I am pleased to announce that Stormhoek is now available here in Alpine, Texas. To celebrate I’m throwing a party tonight at Harry’s Tinaja, my regular local watering hole, at 8pm. There [...]
[Video courtesy of Loren Feldman.] P.S. A “galley” is a rough edition of the book, that the publisher gives out to the media a couple of months before the publishing date, in order to spread the word. For example, a lot of the big magazines and papers like to get their galleys at least four [...]