the dream begins

“The Dream Begins”. This was the first Stormhoek video put together by Loren Feldman.

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more hot @stormhoek action in #alpinetexas #futilemarketing

[Video by Loren Feldman] Like Loren said: Hugh’s dedication to his work is inspiring to me. When he sets his mind to something there is simply no stopping him. Take Stormhoek if it kills him he’s gonna get the word out in Alpine. My evil plan is have Stormhoek the most talked about wine in […]

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more stormhoek in far west texas

Loren Feldman has the skinny…

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dream big. alpine, texas. andrew suber.

Here Loren Feldman interviews Andrew Suber, one of the first friends I made when I moved to Alpine, Texas. Andrew is one of the smartest people in town. He pretty much raised and educated himself as kid down in Terlingua [His father wasn’t around much, so I am told]. Somehow by sheer force of will, […]

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dream big. alpine, texas. blacksmith.

[The latest Stormhoek video from Loren Feldman. An interview with Todd Elrod, blacksmith and harmonica player with The Doodlin’ Hogwallops.] Alpine, Texas. I was telling somebody the other day over at Harry’s Tinaja that there was no way in God’s Earth that Loren’s insanely brilliant “Skater” video for Stormhoek would ever win a major advertising […]

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dream big. alpine, texas.

[Video: “Skater”. Todd Elrod, harmonica player with The Doodlin’ Hogwallops. Alpine, Texas.] More thoughts on “Futile Marketing”… 1. In the last few weeks, with the help of Loren Feldman’s trusty video camera, we launched Stormhoek in Alpine, Texas, of all places. As I said earlier: Re. Wine marketing: Usually, when an imported wine launches in […]

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interview with harry, alpine, texas

“Futile Marketing” at its finest, Folks… Like I said earlier, instead of launching this Stormhoek campaign in New York or whatever, we decided to launch at Harry’s Tinaja, Alpine, Texas. Last week Loren Feldman was in town. Here he interviews Harry. Rock on.

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the adventure has begun…

[A video still of the “Dream Big” T-shirt, from Loren’s camera. Loren Feldman left Alpine, Texas this morning, heading home after a week in town shooting videos. The Stormhoek party was a great success. People really liked the t-shirts- it seemed to resonate. We printed up about 40 shirts- they were gone quickly. Most gratifying […]

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stormhoek tasting at harry’s tonight

[The t-shirt design for tonight’s shindig etc.] After a couple of weeks of back-and-forth between Stormhoek, our US importer and our local distributor, I am pleased to announce that Stormhoek is now available here in Alpine, Texas. To celebrate I’m throwing a party tonight at Harry’s Tinaja, my regular local watering hole, at 8pm. There […]

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“ignore everybody” galleys arrived in the mail today…

[Video courtesy of Loren Feldman.] P.S. A “galley” is a rough edition of the book, that the publisher gives out to the media a couple of months before the publishing date, in order to spread the word. For example, a lot of the big magazines and papers like to get their galleys at least four […]

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark