Print is the new Artisanal

It happened again: More mass layoffs as the illustrious old magazine, Newsweek discontinues its print edition. And the blogosphere rings out with with the usual “What will become of print” questions, yada, yada, yada. I know exactly what’s going to happen to print; the same thing that happened to horses once the automobile came along. […]

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The gapingvoid Value Proposition

[More thoughts on "Business Needs More Art":] I doodled the above cartoon/line just now… Maybe it’s just as simple as that: gapingvoid art is a great way for your office vibe to up its game, without having to pay higher rent or hire that expensive architect or decorator. This is work in progress. All feedback […]

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Your customer won’t take a bullet for you

Your customer won’t take a bullet for you [Today's guest post is from the world's most admired ex-blogger, the great Kathy Sierra.] “Customer Loyalty” is a figment. Business “Loyalty Programs” are nothing more than rewards-based marketing. And by rewards (aka “incentives”), I mean bribes. That we so easily refer to a customer with a bagel […]

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Why Presentation Matters

["This Moment". You can buy the print here etc.] Earlier today I was thinking of certain “thought leader” friends of mine, people that I know personally. Rockstars in their field. Seth Godin, Guy Kawasaki, Kathy Sierra, Gary Vee, Prof. Brian Cox, Joi Ito, Ben Hammersley, Doc Searls etc. Looking for a common thread, it suddenly […]

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Pixie Dust & The Mountain of Mediocrity

  [NB: Today's guest post is by the world's most famous ex-blogger, the great Kathy Sierra.] We’re always searching for that secret formula, that magic pixie dust to sprinkle over our products, services, books, causes, brands, blogs to bring them to life and make them Super Successful. Most marketing-related buzzwords gain traction by promising pixie […]

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“the product doesn’t get to be kick-ass until the user kicks ass first”

[The "Intoxicated" print.] I remember the day, back in the early 1990s, when I first came across the great business writer, Tom Peters. Most TV shows are forgotten within hours of watching, but this one still stays with me, two decades later. Tom was doing a PBS program on the Mittelstand, those amazingly plucky, medium-sized […]

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“selling by giving”, or, “gift economics”

Seth Godin does it. Brian Clark does it. Gary Vee does it. Esther Dyson does it. James Governor does it. Kathy Sierra does it. Dennis Howlettt does it. John T. Unger does it. Robert Scoble does it. Fred Wilson does it. These eight smart, kind, great people, some more well-known than others,  are masters at […]

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notes on office art

[UPDATE: TO FIND OUT MORE ABOUT OUR VERY UNIQUE PERSPECTIVE ON OFFICE ART, PLEASE VISIT OUR HOMEPAGE, THANKS.] Recently on Twitter, I wrote: Art that brightens up the office vs Art that brightens up the home. Two different vibes altogether. I prefer making the former. To which my friend, Kathy Sierra replied: Good! Homes are less […]

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does art have “users”?

[Photo of The Experience Studio. Those sixteen small panels on the right are actually my cartoons.] In my latest “Crazy Deranged Fools” newsletter that I sent out earlier today, I wrote about “The Kinetic Quality”: We’ve always seen the Kinetic Quality working in marketing, working with brands. “By buying Brand X, I feel hipper, cooler, […]

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note to marketers: people like treats, dammit!

It’s now a well-told story. Krispy Kreme doughnuts came out of nowhere, attracted a cult following, spread like wildfire, got over-exposed, then collapsed under its own weight. When I could only get them by making a half-hour pilgrimage across town, I went there all the time. Once they became readily available in my local corner […]

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Testimonials

Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
@copyblogger
 
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark
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