“to be small, quirky, unique, ferociously independent and still be able to survive”

[Drawn at the bar of Sushi Samba. That explains the orange light etc.] I’ve been thinking about They Might Be Giants, an indie band I’ve been following off and on for over twenty years. TMBG have been together for nearly thirty years. TMBG never really had major mainstream success. They’ve just done their quirky little […]

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greetings from alpine, texas

[Everything you need to run a global microbrand. MacBook for emails, blogging, the newsletter and writing books. Tablet PC for drawing cube grenades etc.]

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if your boss tells you, “our brand must speak with one voice”, quit.

“My boss won’t let me” is a terrible excuse for not getting on with building your own personal global microbrand, within the confines of your job. A good boss wants her employees to have their own sense of sovereignty and destiny. Why on Earth would you tolerate a boss that didn’t? I once had a […]

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global microbrand: best made axes

Seth Godin and John T. Unger, two voices I listen to very carefully, recommended me this Global Microbrand, independently of each another: Best Made Company. Best Made make customized axes. Like it says on their webpage: NOTHING WITHOUT AN AXE: Every high-rise condo, luxury office, executive suite, ranch house, and farmstead must have an axe […]

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my next book’s title: “evil plans: and 39 other keys to building a global microbrand”

[Backs­tory: About Hugh. E-mail Hugh. Twit­ter. News­let­ter. Book. Inter­view One. Inter­view Two. EVIL PLANS. Limi­ted Edi­tion Prints. Pri­vate Com­mis­sions. Cube Gre­na­des.] It’s been almost four years since I first posted “The Global Microbrand Rant”: A small, tiny brand, that “sells” all over the world. The Glo­bal Mic­ro­brand is nothing new; they’ve exis­ted for a while, […]

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my next book: “evil plans”

Pre-order the book here: Amazon. Barnes & Noble. Borders. 800-CEO-READ. (great for bulk buys) [Below is a small taste of the first draft of my upcoming book, “EVIL PLANS”. Published by Penguin/Portfolio, the same people who published my first book, “IGNORE EVERYBODY”. It launchesFebruary 17th, 2011.] INTRODUCTION: EVERYBODY NEEDS AN EVIL PLAN Everybody needs an […]

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signing prints in miami

[The “AgenciaClick” prints being signed and numbered…] [The “Wolf vs Sheep” prints, freshly signed and numbered…] I’m in Miami for the weekend, mainly here to sign some more prints and do some more drawing… Drawn in Alpine, Texas. Printed in NYNY. Signed in Miami. Sold all over the world, via the Internet. A global microbrand, […]

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john t. unger, artist and global microbrand

One of John T.’s “Great Bowls Of Fire”. From March, 2006: Chris Carfi points to John T. Unger, an artist and regular gapingvoid commenter who has used his blog and the global microbrand idea to carve out a nice wee career for himself (for more money than his last day job paid him, I hasten […]

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desertmanhattan update

[A rough idea of how I’m hoping “Desertmanhattan” will turn out, cannibalized from “Fred 44″. 4×8 feet, pencil, acrylic and ink on canvas. Click on image to enlarge etc.] Over the last week, I’ve been dividing my time between finishing the book manuscript and getting started on Desertmanhattan. My head is all over the place […]

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more notes from west texas

[The Chisos Mountains, down in Big Bend National Park. Click on image to enlarge etc.] [“Shot Tower”, just over the Mexican Border, part of the Sierra Del Carmen. Photo taken from the Texas side of the Rio Grande, in Big Bend. Click on image to enlarge etc.] It’s been a lovely couple of days. I’m […]

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark