What is a “Cultural Object”?

[More thoughts on The Rackspace Book…] 6. ROB LA GESSE Rob La Gesse is the groovy cat who first hired gapingvoid at Rackspace. He’s also the guy who hired my friend, Robert Scoble. He’s a lot like me and Scoble, i.e. very much his own man, very much an individual. I suppose that’s why we […]

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“Love, Regardless Of Cost”

We have a new t-shirt in the works: “Love, regardless of cost.” You can order yours here. We are nothing without love… We’ll do anything and everything to find it, and for a good reason. It truly completes us. Countless songs and poems have said it all… But only Hugh could turn it into four […]

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The gapingvoid T-Shirt Page

We had so much fun creating t-shirts for our Newsletter peeps, we went ahead and built a t-shirt store over at the gallery. Enjoy. Rock out. Exactly. Thanks

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The gapingvoid t-shirt store

[Click on image to activate animation etc] In today’s newsletter we had a little pop-up t-shirt store, featuring the “Intoxicated By Possibility” image. Very cool. Sign up here if you haven’t already…

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The new shirts are in…

[Our newest employee, Sydni organizing the “Care More” t-shirts for shipping…]

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Avoiding the SXSW slush-pile

One of the highlights of this year’s SXSW for me was, creating a stampede over at the Rackspace stand on the first day of the trade show. Rackspace printed up 2,500 gapingvoid t-shirts to give away. When the doors opened at 10am, we had 50 people already waiting in line. We ran out of shirts […]

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The Babson Tee Shirt: “The Defiant Fist” as Social Object

Here’s the latest: a tee shirt I designed for Babson College. A well-known motif, the fist raised in defiance. Yes, all good entrepreneurship begins as some sort of defiant act. Exactly. I’m also thinking of the idea that getting one’s degree from Babson as an act of defiance as well (as opposed to say, Harvard […]

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Inspiration: Soooooooooo not worth it…

Very cool- Socialfresh have a new t-shirt out, based on the cartoon I drew for them recently. No, sorry, I don’t have any, either to sell or to give away. I believe you have to attend one of their events to get one… Re. The idea for the cartoon: Inspiration is not something you freebase […]

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gapingvoid Is Basically A Little Social Object Factory….

[One of my more successful “Social Objects” of late: The SXSW t-shirt I did for my client, Rackspace. We printed 3,200 of them, and they all went REALLY quickly. The just FLEW off the table. It was stunning to watch…] I’ve been talking about Social Objects for a while now. And using cartoons to create […]

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the ‘die trying’ print

[The “Die Trying” print. Sent out on the newsletter Jan. 20, 2010…] Of course, once people saw this cartoon, I got a lot of people saying, “Hugh, you should make that into a t-shirt. I’d wear one!” Eh. I don’t do t-shirts. Too much hassle. Learned that a long time ago… Still, it’s a nice […]

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark