The Internet: Keep It New, Keep It Fresh.

The Internet changed my life. Totally, utterly transformed it. Of course it did. In a very short period of time. A couple of years, tops. And then there’s also my Internet-famous rockstar friends: Those who, similar to myself, somehow managed to create these interesting, web-enabled, prosperous, functioning little online micro-empires of their own. Internet mavens […]

Continue Reading »

“The Web works best when it’s spontaneous, creative, irreverent and slightly anarchic”.

[Don’t get me started…] You may have already noticed, I‘ve been doing a lot of rapid-fire cartoon postings lately. It goes to a point that came up when I was recently talking to Doc Searls on the phone… “The Web works best when it’s spontaneous, creative, irreverent and slightly anarchic”. With that in mind, I […]

Continue Reading »

smarter conversations: “how do i want to change the way i talk to people?”

[The “Life Is Too Short” print…] I first started playing with the idea of “Smarter-Conversations” way back in 2004, the same year gapingvoid really started getting traction in the blogopsphere. Though not something I talk about day-in-day-out, it’s always been there somewhere in the background, informing everything I work on. Here are some notes: 1. […]

Continue Reading »

how blogging really works: random acts of traction

[The cartoon I gave to Ester Dyson back in 2008.] “Random Acts of Traction”. This is a phrase I use a lot these days. It seems to be the story of my life. I put stuff out there- cartoons, prints, a book, a blog post, whatever. Some of it flies, some of it goes nowhere. […]

Continue Reading »

the future belongs…

[Cartoon inspired by this 1997 Doc Searls blog post]

Continue Reading »

cluetrain was right.

[“Edges 7″. Part of The Edges Series. Click on image to enlarge etc.] My buddy over at Dell, Richard Binhammer left me some food for thought in the comments section of my latest Dell-related blog post. Worth checking out. Richard points out that yes, although Dell is best known for its “Efficiencies” i.e lowering the […]

Continue Reading »

blue monster: why social objects are the future of marketing

As a marketing blogger, I get asked a lot, “What is the future of marketing?” I always answer the same: “The Blue Monster”. What’s The Blue Monster? A Blue Monster is a Social Object that articulates a Purpose-Idea. What’s a Social Object? What’s a Purpose-Idea? Sit yourself down, pour yourself another glass of whisky. This […]

Continue Reading »

creating blue monsters: “social objects” that articulate the purpose-idea

(Cartoon taken from The Hughtrain etc.) Like I said in my interview with Mark Earls, The Blue Monster is a “Purpose-Idea”. As Mark, the man who first coined the term explains it: Put really simply, the Purpose-Idea is the “What For?” of a business, or any kind of community. What exists to change (or protect) […]

Continue Reading »

note to my “tribe”: where are we all headed, anyway?

Crystal from Ohio sent me this picture last night. Apparently she liked one of my cartoons so much, she went ahead and got it made into a tattoo. Thanks, Crystal! That’s a huge compliment. This is the second time I’ve seen this happen with my work. The first time was with the Microsoft Blue Monster. […]

Continue Reading »

back from the road trip

[Click on image to enlarge etc.] Monday night I arrived back in Alpine, after one week and 3,200 miles on the road. I went from here in West Texas, to LA, to Berkeley, to Las Vegas, to Flagstaff, to Albuquerque, and back again. I stayed in cheap motels and lived on mostly American diner food […]

Continue Reading »

Are you ready to work with us?

Get More Info


Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark