So what comes after advertising (9 years later)?

Back in the early blogging days of 2004, I wrote a little online rant called “The Hughtrain Manifesto”, influenced by all the stuff I was reading at the time: Tom Peters, Seth Godin, Mark Earls, The Cluetrain Manifesto etc. The question I was asking then was, “What comes after advertising?” If this new Internet thingy […]

Continue Reading »


[Buy the print] Thought experiment: It’s easier to be successful when you think of your business as a dialogue, rather than property. I’ve been saying this for years: That all evolutions in marketing are evolutions of language. In Cluetrain parlance, “Markets Are Conversations”. People talking to each other, metaphorically or otherwise. When markets change, the conversation changes. People who […]

Continue Reading »

The Porous Membrane: Why Corporate Blogging Works.

[First published in 2005. I thought it could use another airing etc.] The other day somebody asked me to explain why corporate blogging works. Sure, we know it’s the hot new thing and people are paying attention to it (including big media)…but why? Why does it work? Seriously.So I drew the diagram above. 1. In Cluetrain parlance, […]

Continue Reading »

daily bizcard 017: mark earls

Today’s “Daily Bizcard” design, “All Control”, goes to one of my favorite marketing thinkers, Mark Earls. Mark is one of the most respected advertising planners in the UK. Nobody besides him and Cluetrain have done more to credibly trash the idea that “The Brand controls the conversation”. He was one of the very first people […]

Continue Reading »

real men 2.0

Recently on Twitter, inspired by the great 1982 bestseller, “Real Men Don’t Eat Quiche”, I’ve been making a small, random list re. “The Behavior of Real Men in the Web 2.0 Generation”. @rajtilak from Calcutta kindly compiled the entire list and put it on his blog. Thanks, Rajtilak! Real Men 2.0 1. Real Men don’t […]

Continue Reading »

cluetrain was right.

[“Edges 7″. Part of The Edges Series. Click on image to enlarge etc.] My buddy over at Dell, Richard Binhammer left me some food for thought in the comments section of my latest Dell-related blog post. Worth checking out. Richard points out that yes, although Dell is best known for its “Efficiencies” i.e lowering the […]

Continue Reading »

Are you ready to work with us?

Get More Info


Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark