“Mea­ning­ful brands out­per­form stock mar­ket by 120%”.

Havas CEO David Jones twee­ted the follo­wing news story ear­lier tonight: “Mea­ning­ful brands out­per­form stock mar­ket by 120%”. 120%. And why is that, you ask? Perhaps it’s rela­ted to something Seth Godin and I were rif­fing on, WAY back in 2008: SETH: You can’t drink any more bott­led water than you already do. Or buy […]

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The Hughtrain, Mark Two

THE HUGHTRAIN MkII 1. The mar­ket for something to believe in is infi­nite. We are here to find mea­ning. We are here to help other peo­ple do the same. Everything else is secon­dary. We humans want to believe in our own spe­cies. And we want peo­ple, com­pa­nies and pro­ducts in our lives that make it easier […]

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Office Art: “Just as the Internet blurred the work/life divide, the Internet is now blurring the art/business divide.”

[Bar­bara Kru­ger. Untit­led (I shop the­re­fore I am). 111″ by 113″. Pho­to­graphic silkscreen/vinyl,  1987. Cour­tesy of the Mary Bo.] PART ONE: Back in my young, early, I got really inte­res­ted in the work of Bar­bara Kru­ger (she uses words and pic­tu­res, so it makes sense, right?). I hadn’t dis­co­ve­red her work through an art gallery, […]

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“The New Certainties”: Minimalism, Motivational Speakers & Looking For New Stuff To Believe In etc.

[The “Hugh­train” car­toon, 2004] I’ve been seeing a pat­tern emer­ging. Here are some of the main ingre­dients: 1. That Marfa, Texas, one of the great Mini­ma­list shri­nes in Ame­rica is now a popu­lar hips­ter des­ti­na­tion spot. 2. One of my my favo­rite movies of recent years, Jiro Dreams of Sushi, which I’ve been raving about for months, is […]

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Re. How most people hate their jobs, and how to avoid that

Our latest t-shirt design is up on Tees­pring. At time of wri­ting, you’ve got 9 days left on the offer… I got good at car­too­ning (and later, was able to turn it into a won­der­fully bliss­ful, full-time career), not because I had that much born talent (I didn’t), it was just that I loved, loved, loved, the […]

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THESE. ARE. AWESOME: Large, 40“x40” gapingvoid prints on metal.

Keith Thom­son, Mana­ging Direc­tor up Sto­ne­gate Pri­vate Coun­cil (a wealth mana­ge­ment firm up in Toronto) liked the “Dent” car­toon so much, he com­mis­sio­ned a spe­cial large one: 40x40 inches, prin­ted on metal with a gloss sur­face. It came out loo­king awe­some. Very slick, very solid, very pro­fes­sio­nal. And then he gra­ciously posed in front of the […]

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history of my blog

[Upda­ted ver­sion of a 2007 car­toon.] [Backs­tory: About Hugh. E-mail Hugh. Twit­ter. Limi­ted Edi­tion Prints. Car­toon Archive. News­let­ter. Book. Inter­view. Essen­tial Rea­ding: “Everything You Always Wan­ted To Know About ‘Cube Gre­na­des’ But Were Afraid To Ask.”]

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culture = culture

[Sketch, 2008] Cul­ture = Busi­ness = Mar­ke­ting = Lan­guage = Com­mu­ni­ca­tion = Art = Sex = Culture…

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business is:

[This car­toon was com­mis­sio­ned by my client, Microsoft.]

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Testimonials

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
@copyblogger
 
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Seth Godin
  • Brian Clark
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