“Because unless businesses and brands get their head around the Social Object concep …

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With my recent post, “Reclaim Blogging: Why I’m giving up Twitter and Facebook” making all that fuss all around the Web, obviously I’ve been reflecting a lot on blogging in general.

What is blogging for?

More specifically, what is gapingvoid.com for?

Even more specifically, what is gapingvoid.com actually ABOUT?

Blogging is the same as careers: Every now and then it helps to take some time off, to reflect, to regroup and refocus. Which is EXACTLY what I’ve been doing these last couple of days.

Having a big ol’ think….

My conclusion?

Besides drawing and posting cartoons, which I’ve always done and will always do until I die, I believe the focus of gapingvoid should be something it’s riffed on nonstop for the last half-decade.

i.e. Social Objects.

i.e. Why Social Objects are, I believe, the future of marketing.

And why are they the future of marketing, exactly?

Because unless businesses and brands get their head around the Social Object concept, their marketing will fail, end of story.

And Marketing is too important to fail, not just for businesses, but for society in general.

This is a conversation that HAS to happen, end of story. And where better to start this conversation than on gapingvoid? Exactly.

And yes, I expect some REALLY COOL art to be made in the process…

Rock on.