[UPDATE: Download the high-res poster version here.]
This image to the left you should be seeing a lot of from now on, scattered around the gapingvoid empire. It’s now our official logo.
OK, so why “Remember Who You Are”?
Like I said earlier:
I’m interested in how art affects “The Real World”- the workplace, the world of work, the world of business. That’s what the Cube Grenade idea is all about.
My advertising buddy, Vinny Warren, grew up in a Roman Catholic household in Ireland. He was telling me that his parents would always have a few religious icons hanging on the wall somewhere. Pictures of Saints, Mary & Baby Jesus, that kind of thing.
Why? Says Vinny, “To remind us who we were.”
My work has never been about getting the approval of the New York art gallery mafia. My work has always been about “What Really Matters” to people, especially to my peers.
Art that reminds you who you are. Exactly. What applies in Catholic households also applies in places of business. Shared Meaning. Shared Purpose. Exactly. Social Objects. Exactly.
Secondly, I think there’s an insatiable hunger for it. Not to lose ourselves in the hopeless muddle we call Life, but instead, doing something that matters, making a difference, creating good in the world, creating value. Remembering what’s really important, remembering who we are.
This is not just about Art and cartoons, this is about EVERYTHING we do.
I’ve been saying this to my clients for years- to have a successful brand, personal or otherwise, it can’t just be about you, or even your customers, it has to be about something HIGHER than all of us. A “Purpose-Idea” .
gapingvoid is no exception; neither is your work.
“Remember who you are.” I’ll try to live up to it; I hope TO GOD that you will, too. Amen.