The Hughtrain Manifesto

Back in 2004 Hugh drew his famous, semi­nal busi­ness car­toon, The Hugh­train, which had the insight, “The mar­ket for something to believe in is infinite.”


The car­toon inspired The Hughtrain Manifesto, which was a riff on one of Hugh’s favo­rite books, The Clue­train Mani­festo.  Cluetrain’s great insight was that “All mar­kets are con­ver­sa­tions”; The Hugh­train is about taking that idea and applying it to marketing; it’s about finding real meaning, it’s about how adver­ti­sers and brands can have a smar­ter con­ver­sa­tion with their cus­to­mers, emplo­yees, and the mar­ket.

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark