stormhoek bottles

[A print idea for #evilplans. Click on image to enlarge etc.] EUREKA! I had my EVIL PLANS road trip idea, but it was lacking the social object it needed to really work. Sure, driving around Texas with a video camera and an idea about “Dream Big” was all very well, but it needed something to […]

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ambient guitar

Alpine, Texas. Never a dull moment at Harry’s Tinaja. That’s my buddy, Israel playing on the “gee-tar”. btw Harry’s was the first place in Alpine to sell Stormhoek…

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every product

{Cartoon inspired by this blog post.] [Backstory: About Hugh. Twitter. Newsletter. Book. Interview One. Interview Two. Limited Edition Prints. Private Commissions. Cube Grenades.“EVIL PLANS”.]

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smarter wine, cont’d…

A couple of years ago while working on Stormhoek, I came up with the “Smarter Wine” idea. 2. Everyone’s definition of “smarter” will be different. I’m OK with that. To me, it means continually engaging the customer at a higher level, continually raising the bar. 3. The brilliant thinker, Russell Davies identified four keywords that […]

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stormhoek tweetups

[Click on image to enlarge/download etc. Feel free to use badge for your own needs etc.] Two years ago, Stormhoek sponsored geek dinners. They were a huge success. We’re ready to get back at it. This time, however, we’re going to sponsor Tweetups. If you’re one of the people following me on Twitter, are based […]

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be passionate

[Click on image to enlarge/download/print etc.] This is a lithograph idea I’m playing around with for Stormhoek. The “Be Passionate” line comes from the Stormhoek back label. Rock on.

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“the one with the back label on the front”

[The new Stormhoek front labels. Click on image to enlarge etc.] [The new Stormhoek back label. Click on image to enlarge etc.] After many months in development, Stormhoek has finally got its new label designs. The front label is a fairly classic look [our customers like that a lot]. We had a ball, however, with […]

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valentine’s day is a’coming

[One of the Stormhoek cartoon labels we’re doing for Valentine’s Day, 2008. Click on image to enlarge etc.] [IN OTHER NEWS: I’ll be in Paris in December, speaking at Lew Web 3. It’s quite an impressive list of speakers. Several people attending I’ve been wanting to meet for a couple of years now…] It’s that […]

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stormhoek blue monster reserve

[Yon standard pack shot. Indeed.] I mentioned previously that I would be announcing my “Next Big Project” sometime today, the 17th of September.The Financial Times beat me to it.. “Social Object”, Baby: Microsoft launches a tipple for techies Tonight, a select group will gather in a bar in London’s Soho to quaff a crisp, South […]

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valentines and geek dinners etc.

[One of the Stormhoek designs we’re thinking of doing for next Valentine’s Day. What do you think? Click on image to enlarge etc. Click here to see the old 2007 version on YouTube etc etc.] After a very hectic year, I am pleased to say things seem to be calming down again [Yes, that would […]

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark