Archive for the ‘Genius Network’ Category

July 2, 2010

commission: supergenius

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This is one of two prints I desig­ned for Andy Sernovitz’s Super­ge­nius con­fe­rence in New York, July 20th, 2010. I’ll be spea­king there, along with a lot of other authors.

The head­line is one of Andy’s two most famous Word-Of-Mouth man­tras. As he says,

Adver­ti­sing is the cost of being boring.

If peo­ple won’t talk about you for free, you have to pay them to do it.

There is a direct rela­tionship bet­ween being buzz­worthy — ear­ning word of mouth — and how much you’ll have to pay to pro­mote your­self through paid marketing.

Give peo­ple a rea­son to talk about you for free, or you’ll have to buy adver­ti­sing to get the mes­sage out.

It’s easier, more fun, more rewar­ding, and more pro­fi­ta­ble to focus on being remar­ka­ble and ear­ning the type of fans and follo­wers who will pro­mote you, for free, forever.

These big ideas should be taped to your com­pu­ter moni­tor, stuck in your wallet, and hung in your con­fe­rence room.

Thanks to Andy for a great com­mis­sion– loo­king for­ward to being in New York again!

  • Great a quick pos­ter or T-shirt in GasPedal’s WOM store.
  • Get a fine art print in my gallery.

[Hugh’s Com­mis­sion page is here.]