August 5, 2009
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[A print idea for #evilplans. Click on image to enlarge etc.]
EUREKA! I had my EVIL PLANS road trip idea, but it was lacking the social object it needed to really work.
Sure, driving around Texas with a video camera and an idea about “Dream Big” was all very well, but it needed something to work as a totem for the Stormhoek wine.
IDEA: Hand-painted wine bottles.
I’ve drawn on Stormhoek wine bottles before, using painting sticks. They looked kinda cool. While I travel around Texas, I’ll be making them to hand out to people who went to all the trouble to support this enterprise. See image above to get a rough idea what it might look like…
This is exciting. The road trip idea is suddenly A LOT More interesting, all of a sudden. Rock on.
[Update: Just added this blog post to EVIL PLANS.]
December 2, 2007
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[One of the thirty cartoons chosen to go on the bottles etc.]
Though Stormhoek generally doesn’t like to sponsor large events, an interesting opportunity came up.
On December 5th we’ll be serving Magnums of Stormhoek on the tables of the British Comedy Awards, which is British Media terms, is a pretty big deal. Lots of celebrities, TV cameras and paparazzi etc.
But rather than just plonk the bottles down on the tables and let the celebs get on with it [i.e. Drink our wine, yet ignore the brand completely– which is what normally happens with these kind of events], we decided to behave a little differently than your average gala sponsor.
We created a range of large bottles [Magnums], each with a different cartoon on it. Thirty cartoons in all.
Because of the event, we decided we didn’t have to worry about playing it safe [unlike say, with your average supermarket client]. So out of my collection of 6,000-odd cartoons, we picked 30 cartoon that were relatively edgy. The one above is a good example. Also, some of the cartoons from this page and this page made it into the mix. Generally, we picked cartoons we thought anybody who had spent a lot of time in the Soho/London/media/entertainment/cokewhore/glamorpussy world would click with. You get the idea.
As everybody will have a different cartoon on each table, we’re hoping people will check out the different bottles on the other tables. Yeah, you got it. Conversation starters. Exactly. “Social Objects”, Baby.
I hope the photographers get some decent pictures…
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