smarter wine, cont’d…

A couple of years ago while working on Stormhoek, I came up with the “Smarter Wine” idea. 2. Everyone’s definition of “smarter” will be different. I’m OK with that. To me, it means continually engaging the customer at a higher level, continually raising the bar. 3. The brilliant thinker, Russell Davies identified four keywords that […]

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social object: the “dream big” bumper stcker

[Click on image to enlarge etc.] If you walk around Alpine, Texas (my current home), you might start seeing the “Dream Big” bumper stickers everywhere, the ones I made for Stormhoek. Alpine only has about 6,000 people. We’ve distributed around 1,000 bumper stickers so far. Plan to do many more. Do the math. Why can’t […]

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stormhoek given south africa’s no. 1 brand campaign award

Just got this e-mail: Last night, in Johannesburg, the Council of judges for South Africa’s Marketing Excellence awards gave a gold medal and trophy to Stormhoek as the best Brand marketing campaign of the year (Small Budget). They gave the same awards to other brands for Medium Budget and Large Budget and Extra Large Budget. […]

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micromarketing on micromedia

When I first started working for Stormhoek, I started marketing it via the blogosphere i.e. sending out samples of the wine to other bloggers in the UK, Ireland and France. It worked well. Later, when we launched in the USA, we started sponsoring geek dinners. That too worked well. Very, very well, actually. Now, to […]

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“social objects”: blue monster wine update

For reasons unknown to me, suddenly in the last week the orders for Stormhoek Blue Monster Reserve have started flooding in, especially from Microsoftees in the USA. Rock on. I’m getting on the case this week… if you’ve already contacted me about this, expect to be hearing from either me or my colleague, Tessa Soole […]

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the “smarter wine” idea

[Official "Smarter Wine" logo etc.] At Stormhoek, the wine company I work for, our basic schtick is this philosophy we call “Smarter Wine”. This is what Mark Earls would call the “Purpose-Idea” of the company; i.e. the reason we get out of bed in the morning and go to work every day. Here are some […]

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

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CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

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@copyblogger
 
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark
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