Too funny: So we sent out the above “Hug” cartoon in today’s email… but it was not till after it went out that we soon discovered… Today is National Hug Day. That is too weird… Seriously.
[Link to Gape Into The Void on iTunes] [Direct Link to the MP3 of Episode 7 with Gary Vaynerchuk] In this episode of the Gape Into The Void Podcast Hugh and Jason have a chance to catch up with Internet phenomenon, Gary Vaynerchuk, a long-time friend of gapingvoid. If you don’t know Gary, you should. […]
Your customer won’t take a bullet for you [Today’s guest post is from the world’s most admired ex-blogger, the great Kathy Sierra.] “Customer Loyalty” is a figment. Business “Loyalty Programs” are nothing more than rewards-based marketing. And by rewards (aka “incentives”), I mean bribes. That we so easily refer to a customer with a bagel punch […]
“content marketing” or, it’s much easier to get paid work out of people if they’re already your fanboy
I don’t know if it was Brian Clark over at Copyblogger who first popularized the term, “Content Marketing”, but it’s he I most associate it with. Content Marketing is exactly what is sounds like– creating content in order to more effectively market whatever it is you’re selling. Copyblogger itself is a really good example of content […]
[“Edges 7″. Part of The Edges Series. Click on image to enlarge etc.] My buddy over at Dell, Richard Binhammer left me some food for thought in the comments section of my latest Dell-related blog post. Worth checking out. Richard points out that yes, although Dell is best known for its “Efficiencies” i.e lowering the […]