Archive for the ‘HNI’ Category
October 29, 2010
So I just did this cartoon for my client, HNI.
Basically, the truckers that are most profitable for any trucking company are generally the most hard to insure. The ones who score highest on safety make less make less money for the company… and then you’ve got these Feds coming in with “CSA 2010″, making it even more complicated. Lucky truckers…
The cartoon by itself, is not that interesting.
The fact that HNI are the only people in the insurance industry willing to talk about it in the open, are willing to have a “Smarter Conversation” about it, is interesting.
At least to me…
September 29, 2010
I just designed this cube grenade for one of my clients, the insurance broker HNI.
As always, it’s basically something to be downloaded [from here], printed out and hung up round the office. A “conversation starter” etc.
Most insurance companies want to sell you a lot of insurance, the more the merrier. One part of HNI’s shtick is, well, “More” is not always the most helpful thing for the client etc.
The guy in the cartoon looks so unhappy simply because the very thought of actually “Doing” something actually frightens a lot of people. Which is why the world is filled with so many clock-watchers.
Though this was designed for HNI, if the message has any value to your business, feel free to print it out as well, thanks.
September 17, 2010
Late last year, Mike Natalizio, President & CEO of HNI (a medium sized insurance brokerage out of the Midwest) commissioned me to draw some “Cube Grenade” cartoons for the company.
It was a nice wee cartoon project; it went well.
We kept on talking, after that… we’ve been helping them with what a Smarter Conversation might mean for their business.
HNI’s corporate tagline is “Change The Game”.
The insurance business is generally known as a fairly staid affair– it’s relatively conservative game– no surprises there.
“Change The Game”. I like the premise, it gets me thinking:
- What part of the game does it want to change?
- What can it actually change?
- What needs to be changed, anyway?
And at what cost, personal or otherwise?
What needs to happen?
Let’s find out…