Archive for the ‘#hni’ Category
November 10, 2010
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So this is my latest #EvilPlan for my client, HNI Insurance.
I drew the cartoon above.
What I’m going to do is recommend to the CEO, Mike Natalizio to get it made up into a stack of signed, limited edition prints. Say, 30 or 50 of them.
Then get them framed.
Then send them off as gifts to the the 30 or 50 most influential people in the trucking business. As a conversation starter.
“Let’s talk about the issues, People.”
The trucking business is full of messy issues [e.g. people dying in road accidents every day, which HNI is in the front line of], so why not address them more openly, more forthrightly?
Like it says in “Tribes”, by Seth Godin, the way to succeed is to be a leader.
HNI hired gapingvoid because they wanted to be more successful.
And I’m saying right back, OK, if you want to be more successful, you have to take a leadership position on something that matters.
Which means having a “smarter conversation”.
And these prints would be their opening salvo.
None of this is rocket science, all that’s required is that a decision be made.
A decision to be a leader. A decision to have a smarter conversation.
Not rocket science.
Easy.
[PS: We’ll see what Mike says. At time of posting this, Mike hasn’t seen the cartoon yet. I’m surprising him! Heh.]
[The Smarter Conversation archive is here.]
November 5, 2010
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A cube grenade I just did for our ciient, HNI Insurance.
A lot of HNI’s trucking clients operate with profit margins of around 2%. Ouch.
I like the cartoon just because it’s brutally in-your-face and to the point. No messing around.
Of course, the easiest way for their clients to increase their margin, is to lower their risk. Which is where HNI comes in. Ker-chiing.
[More HNI cartoons here etc.]
October 29, 2010
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So I just did this cartoon for my client, HNI.
Basically, the truckers that are most profitable for any trucking company are generally the most hard to insure. The ones who score highest on safety make less make less money for the company… and then you’ve got these Feds coming in with “CSA 2010″, making it even more complicated. Lucky truckers…
The cartoon by itself, is not that interesting.
The fact that HNI are the only people in the insurance industry willing to talk about it in the open, are willing to have a “Smarter Conversation” about it, is interesting.
At least to me…
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September 29, 2010
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I just designed this cube grenade for one of my clients, the insurance broker HNI.
As always, it’s basically something to be downloaded [from here], printed out and hung up round the office. A “conversation starter” etc.
Most insurance companies want to sell you a lot of insurance, the more the merrier. One part of HNI’s shtick is, well, “More” is not always the most helpful thing for the client etc.
The guy in the cartoon looks so unhappy simply because the very thought of actually “Doing” something actually frightens a lot of people. Which is why the world is filled with so many clock-watchers.
Though this was designed for HNI, if the message has any value to your business, feel free to print it out as well, thanks.
![[from here]](http://gapingvoid.com/wp-content/uploads/2010/09/hni-1009-29a.jpg){kind=link}