Archive for the ‘HNI’ Category

October 29, 2010

wicked problem #47: the lucky trucker

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So I just did this car­toon for my client, HNI.

Basi­cally, the truc­kers that are most pro­fi­ta­ble for any truc­king com­pany are gene­rally the most hard to insure. The ones who score highest on safety make less make less money for the com­pany… and then you’ve got these Feds coming in with “CSA 2010″, making it even more com­pli­ca­ted. Lucky truckers…

The car­toon by itself, is not that interesting.

The fact that HNI are the only peo­ple in the insu­rance industry willing to talk about it in the open, are willing to have a “Smar­ter Con­ver­sa­tion” about it, is inte­res­ting.

At least to me…

September 29, 2010

do more

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I just desig­ned this cube gre­nade for one of my clients, the insu­rance bro­ker HNI.

As always, it’s basi­cally something to be down­loa­ded [from here], prin­ted out and hung up round the office. A “con­ver­sa­tion star­ter” etc.

Most insu­rance com­pa­nies want to sell you a lot of insu­rance, the more the merrier. One part of HNI’s shtick is, well, “More” is not always the most help­ful thing for the client etc.

The guy in the car­toon looks so unhappy simply because the very thought of actually “Doing” something actually frigh­tens a lot of peo­ple. Which is why the world is filled with so many clock-watchers.

Though this was desig­ned for HNI, if the mes­sage has any value to your busi­ness, feel free to print it out as well, thanks.

September 17, 2010

hni & ‘change the game’

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Late last year, Mike Nata­li­zio, Pre­si­dent & CEO of HNI (a medium sized insu­rance bro­ke­rage out of the Mid­west) com­mis­sio­ned me to draw some “Cube Gre­nade” car­toons for the company.

It was a nice wee car­toon pro­ject; it went well.

We kept on tal­king, after that… we’ve been hel­ping them with what a Smar­ter Con­ver­sa­tion might mean for their business.

HNI’s cor­po­rate tagline is “Change The Game”.

The insu­rance busi­ness is gene­rally known as a fairly staid affair– it’s rela­ti­vely con­ser­va­tive game– no sur­pri­ses there.

“Change The Game”. I like the pre­mise, it gets me thinking:

  • What part of the game does it want to change?
  • What can it actually change?
  • What needs to be chan­ged, anyway?

And at what cost, per­so­nal or otherwise?

What needs to happen?

Let’s find out…