global microbrand case study: the lights jerky company

I’m happy to report that The Lights Jerky Company, based in my hometown of Alpine, Texas, has finally gotten their new website up. What can I say? It’s the best store-bought jerky I’ve ever had. Locally, it’s really popular. Glenn Short, the owner, sells it in all the bars, convenience stores and supermarkets in the Far […]

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what’s your coping mechanism?

Lum’s Barbecue, Junction, Texas. This is where I normally stop for lunch when I drive between Alpine and Austin. Just over halfway. That smoker’s been there over 3o years, they tell me. And the guy who smokes the meat has been there even longer. One more reason to love living out here. People were quite […]

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evil plans & english cut

[Thomas Mahon] I’m currently working on the English Cut case-study for my upcoming book, “Evil Plans”. was a blog I started with a Savile Row tailor, Thomas Mahon, back in January 2005. The enterprise proved tremendously successful- enough that the story has been retold many times in magazines, blogs, bestselling books and national media. […]

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the twenty

[A cartoon I did for Deborah Schultz back in 2007.] Yesterday on Twitter, I wrote: “There are roughly 20 people in your space who matter. They’re either reading your blog, or they’re not.”   I don’t know what industry you work in, but I do know that the number of people who “own the conversation” […]

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global microbrand: best made axes

Seth Godin and John T. Unger, two voices I listen to very carefully, recommended me this Global Microbrand, independently of each another: Best Made Company. Best Made make customized axes. Like it says on their webpage: NOTHING WITHOUT AN AXE: Every high-rise condo, luxury office, executive suite, ranch house, and farmstead must have an axe […]

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my next book’s title: “evil plans: and 39 other keys to building a global microbrand”

[Backs­tory: About Hugh. E-mail Hugh. Twit­ter. News­let­ter. Book. Inter­view One. Inter­view Two. EVIL PLANS. Limi­ted Edi­tion Prints. Pri­vate Com­mis­sions. Cube Gre­na­des.] It’s been almost four years since I first posted “The Global Microbrand Rant”: A small, tiny brand, that “sells” all over the world. The Glo­bal Mic­ro­brand is nothing new; they’ve exis­ted for a while, […]

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social object: the “dream big” bumper stcker

[Click on image to enlarge etc.] If you walk around Alpine, Texas (my current home), you might start seeing the “Dream Big” bumper stickers everywhere, the ones I made for Stormhoek. Alpine only has about 6,000 people. We’ve distributed around 1,000 bumper stickers so far. Plan to do many more. Do the math. Why can’t […]

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putting the “global” into “global microbrand”

For years now, I’ve been riffing on “The Global Microbrand”, something I’ve always wanted to create for myself: A small, tiny brand, that “sells” all over the world…The Global Microbrand is sustainable. With it you are not beholden to one boss, one company, one customer, one local economy or even one industry. Your brand develops […]

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signing prints in miami

[The “AgenciaClick” prints being signed and numbered…] [The “Wolf vs Sheep” prints, freshly signed and numbered…] I’m in Miami for the weekend, mainly here to sign some more prints and do some more drawing… Drawn in Alpine, Texas. Printed in NYNY. Signed in Miami. Sold all over the world, via the Internet. A global microbrand, […]

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john t. unger, artist and global microbrand

One of John T.’s “Great Bowls Of Fire”. From March, 2006: Chris Carfi points to John T. Unger, an artist and regular gapingvoid commenter who has used his blog and the global microbrand idea to carve out a nice wee career for himself (for more money than his last day job paid him, I hasten […]

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark