So what comes after advertising (9 years later)?

Back in the early blogging days of 2004, I wrote a little online rant called “The Hughtrain Manifesto”, influenced by all the stuff I was reading at the time: Tom Peters, Seth Godin, Mark Earls, The Cluetrain Manifesto etc. The question I was asking then was, “What comes after advertising?” If this new Internet thingy […]

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The gapingvoid Manifesto, a work in progress

[One of the pieces we did for Techcrunch etc.] The gapingvoid Manifesto, Draft One. [This is what we have so far. Jason (our CEO) wrote most of it. We feel we're on the cusp of something, now we just need to make it more real for other people. Feedback welcome, thanks. Exciting!] PART ONE: Business […]

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“Bring Art To The Business World”: The gapingvoid Mission

[My favorite cartoon from the event- drawn on my Tablet PC.] I was sitting in Row Four at Techcrunch Disrupt SF last week, where my old friend Michael Arrington interviewed Mark Zuckerberg, the latter’s first since the Facebook IPO [Techcrunch video here]. For all the hype (and the security guards keeping everybody back), it wasn’t […]

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Evolutions

[Buy the print] Thought experiment: It’s easier to be successful when you think of your business as a dialogue, rather than property. I’ve been saying this for years: That all evolutions in marketing are evolutions of language. In Cluetrain parlance, “Markets Are Conversations”. People talking to each other, metaphorically or otherwise. When markets change, the conversation changes. People who […]

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“How To Be Creative” downloaded 4.5 million times!

[UPDATE: Because I want peo­ple to see it, I’m kee­ping this as a pla­cehol­der at the top of the gaping­void home­page for a while. Scroll down to see newer stuff etc.] My manifesto, “How To Be Creative”, is still the most downloaded manifesto on ChangeThis.com. The editors there recently told me that at last count, […]

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Testimonials

Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
@copyblogger
 
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark
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