I’ve been working on a problem lately… “Purpose Idea” plus “Social Object” equals…???? The Social Object, in a nutshell, is the reason two people are talking to each other, as opposed to talking to somebody else. Human beings are social animals. We like to socialize. But if think about it, there needs to be a […]
dying is no way to live
[A little Blue Monster “cube grenade” I designed for my old buddy over at Microsoft, Steve Clayton.] As I’ve said many times before, the best thing about being a blogger is the people you get to meet. Case in Point: White Box Edibles nominated themselves for the Cube Grenade competition I’ve currently got going on. “A medical […]
blue monster israel
Just stumbled across this photo from July, 2007. The Blue Monster made it to the SAP offices in Ra’anana, Israel. Rock on. I’ve not been pushing The Blue Monster much in the last year. I’ve been busy with other things, and besides, like Microsoft’s Steve Clayton told me a while back, “It already has a […]
about the blue monster tattoo guy losing his job at microsoft…
A few people have pinged me about this story over the last couple of days, so I guess a blog post was in order. A couple of years ago, I drew the Microsoft Blue Monster cartoon. It started taking on a life of its own inside Microsoft. Then back in July I blogged about how […]
blue monster, re-colored
[Yeah, well, I was messing around with my Tablet PC today.…]
dell: create or die
[This cartoon I drew this morning pretty much sums it up…] For the last six months or so, I’ve been trying to get my head around Dell. Trying to see what they’re good at, what they’re not so good at, and seeing if there’s a way that maybe, just maybe, I could help them in […]
hope
[Cartoon inspired by Shel Israel’s recent post] [UPDATE:] Brian Rethinks Dell Brian Baily, who follows me on Twitter, emailed me the following re. my work with Dell. Got my attention, to say the least: The thing I keep trying to figure out is why did a few 140-character comments by a guy I had never met […]
marketing as transformation
Back in 2004, I came up with probably my favorite marketing-related insight ever: “THE MARKET FOR SOMETHING TO BELIEVE IN IS INFINITE.” We are here to find meaning. We are here to help other people do the same. Everything else is secondary. We humans want to believe in our own species. And we want people, […]
marketing evolves when language evolves
I loved the comment my friend, James Cherkoff left in my last Dell-related post. Almost all commercial copy increasingly sounds like something from the 1950’s when compared to the bazaar of the live web. The example I use is one very close to my heart — Arseblog, the super-popular blog about Arsenal FC [London’s largest pro soccer […]





The New Republic
Len Schlesinger
Tony Hsieh
Seth Godin
Brian Clark