“the object-idea”: the future of what used to be called advertising

I’ve been wor­king on a pro­blem lately… “Pur­pose Idea” plus “Social Object” equals…???? The Social Object, in a nutshell, is the rea­son two peo­ple are tal­king to each other, as oppo­sed to tal­king to some­body else. Human beings are social ani­mals. We like to socia­lize. But if think about it, there needs to be a […]

Continue Reading »

dying is no way to live

[A little Blue Mons­ter “cube gre­nade” I desig­ned for my old buddy over at Mic­ro­soft, Steve Clay­ton.] As I’ve said many times before, the best thing about being a blog­ger is the peo­ple you get to meet. Case in Point: White Box Edi­bles nomi­na­ted them­sel­ves for the Cube Gre­nade com­pe­ti­tion I’ve currently got going on. “A medical […]

Continue Reading »

blue monster israel

Just stum­bled across this photo from July, 2007. The Blue Mons­ter made it to the SAP offi­ces in Ra’anana, Israel. Rock on. I’ve not been pushing The Blue Mons­ter much in the last year. I’ve been busy with other things, and besi­des, like Microsoft’s Steve Clay­ton told me a while back, “It already has a […]

Continue Reading »

about the blue monster tattoo guy losing his job at microsoft…

A few peo­ple have pin­ged me about this story over the last cou­ple of days, so I guess a blog post was in order. A cou­ple of years ago, I drew the Mic­ro­soft Blue Mons­ter car­toon. It star­ted taking on a life of its own inside Mic­ro­soft. Then back in July I blog­ged about how […]

Continue Reading »

blue monster, re-colored

[Yeah, well, I was mes­sing around with my Tablet PC today.…]

Continue Reading »

dell: create or die

[This car­toon I drew this mor­ning pretty much sums it up…] For the last six months or so, I’ve been trying to get my head around Dell. Trying to see what they’re good at, what they’re not so good at, and seeing if there’s a way that maybe, just maybe, I could help them in […]

Continue Reading »

“purpose-ideas are articulated via social objects, not messages”

[Close-up of Desert­Ma­nahat­tan. India Ink on Can­vas… gor­geous. Click on image to enlarge etc.] Let me say it one more time: “Purpose-Ideas are arti­cu­la­ted via Social Objects, not Mes­sa­ges.“ Click on the links in the above sen­tence to see what I’m tal­king about [espe­cially Link Num­ber Three]. Mark Earls says the future of adver­ti­sing is […]

Continue Reading »

hope

[Car­toon ins­pi­red by Shel Israel’s recent post] [UPDATE:] Brian Rethinks Dell Brian Baily, who follows me on Twit­ter, emai­led me the follo­wing re. my work with Dell. Got my atten­tion, to say the least: The thing I keep trying to figure out is why did a few 140-character com­ments by a guy I had never met […]

Continue Reading »

marketing as transformation

Back in 2004, I came up with pro­bably my favo­rite marketing-related insight ever: “THE MARKET FOR SOMETHING TO BELIEVE IN IS INFINITE.” We are here to find mea­ning. We are here to help other peo­ple do the same. Everything else is secon­dary. We humans want to believe in our own spe­cies. And we want people, […]

Continue Reading »

marketing evolves when language evolves

I loved the com­ment my friend, James Cher­koff left in my last Dell-related post. Almost all com­mer­cial copy inc­rea­singly sounds like something from the 1950’s when com­pa­red to the bazaar of the live web. The exam­ple I use is one very close to my heart  —  Arse­blog, the super-popular blog about Arse­nal FC [London’s lar­gest pro soccer […]

Continue Reading »

Are you ready to work with us?

Get More Info

Testimonials

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
@copyblogger
 
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Seth Godin
  • Brian Clark
prevnext