Archive for the ‘#cartoon’ Category

February 28, 2012

Obsessive


[Sent out ear­lier today in the news­let­ter etc.]

I’ve always had an obses­sive qua­lity, espe­cially about my work.

I guess you need that, if you’re going to draw as many dra­wings as I have.

Or if you’re going to build a great busi­ness or long-term pro­ject or whatever.

I like the idea of this print, han­ging up in someone’s office, remin­ding him or her about why they work dif­fe­rently than every­body else.

Why they get to see and do the stuff every­body else does not.
And why, deep down inside, it’ll pay off one day.

Hell, yeah…

December 28, 2011

She just let go…

After this car­toon went out in the news­let­ter ear­lier this year, we recei­ved a num­ber of emails from peo­ple asking for female ver­sion. Here it is!

I think the Buddhist in me came out in this one. So much human suf­fe­ring is tied to han­ging on to things; mate­rial, emo­tio­nal, or otherwise.

I believe that hap­pi­ness comes from inside us - We often for­get that, and spend a lot of time bla­ming other peo­ple for our unhappiness.

The com­men­tary on the ori­gi­nal image read:

“If you’re unhappy, nine times out of ten it’s because you’re clin­ging onto something.

Nine times out of ten, hap­pi­ness and let­ting go are synonymous.”

Exactly.

[You can buy the print here etc.]

December 18, 2011

Gape into the void

[Sent out in yesterday’s news­let­ter. Buy the print here etc.]

Lots of peo­ple ask where the gapingvoid.com name comes from. Here you go, the car­toon was ori­gi­nally published in the Aus­tin Chro­nicle, while I was atten­ding Uni­ver­sity of Texas. The fellow pee­ring into the vie­wer is Gloop, I still draw him today, when I need a kinda lum­be­ring, human, com­pas­sio­nate, slightly pes­si­mis­tic character.

gapeintothevoid.com was too long, so I shor­te­ned it. The rest, as they say, is history.

The ori­gi­nal hangs in the downs­tairs bath­room in my mother’s house. She was an early fan. Thanks, Mom!

 

December 16, 2011

No Jokes

[Sent out ear­lier in today’s newsletter…]

I am for­tu­nate to have lived in Bri­tain. It taught me JUST HOW DIRE some office par­ties can be. They have Christmas-office-party dire­ness down to an art form. So I wan­ted to make a Xmas car­toon that paid tri­bute to that. With a great deal of affec­tion, I might add…

December 15, 2011

Mastery…

The sen­ti­ment of this car­toon is so self-evident, I don’t think there’s much need to paraph­rase it. Suf­fice to say, I am remin­ded of an old Kung Fu maxim:

“Every­body wants to be like Sifu (i.e. teacher). And what does Sifu do? That’s right. She teaches.”

Make of that what you will…

[Sent out in today’s newsletter…]

December 12, 2011

I Love My Stuff

[Sent out on the gaping­void newsletter:]

We are living in a world that gets weir­der all the time, espe­cially this time of year.
So much of people’s day to day satis­fac­tion comes from con­sump­tion, that it’s beco­ming har­der and har­der to remain objec­tive about what matters.

We love our gad­gets, we love our cars. We love our stuff. Where does this all lead?
One thing you can do around pro­ducts though, is to use them as a vehicle for crea­ting com­mu­nity.
Whether we like it or not, ALL com­mu­nity has love baked in there somewhere, even if you can’t always taste it. Maybe that is the upside here?

Even in the non-romantic usage, “Love” is a highly loa­ded word. Dyna­mite. Nitrogly­ce­rin. It’ll burn your eyes and then your skull.

But we wouldn’t have it any other way.

[Buy the print…]

December 5, 2011

Successful

September 14, 2011

“The combination of love and utility is a powerful one.”

[Buy the print here etc.]

This is a pos­ter I did for Pre­para, the coo­king uten­sil maker. They’re a client of my client, Racks­pace. Basi­cally, Racks­pace was com­mis­sio­ning me to create a little good­will ges­ture, a little social object for one of their favo­rite cus­to­mers etc.

I was trying to cap­ture Prepara’s sch­tick in a sin­gle dra­wing. I follow the art gallery scene, I follow the indus­trial design scene. Pound for pound, the lat­ter ins­pi­res me more often, more con­sis­tently. The com­bi­na­tion of love and uti­lity is a power­ful one. Com­bi­ned with something so basic and pri­mal as eating, even more so.

[The “Com­mis­sion Hugh” page etc.]

September 12, 2011

Hewlett Packard on gapingvoid: It’s about cybersecurity.


Hew­lett Pac­kard is kic­king off its cyber­se­cu­rity con­fe­rence today, HP Pro­tect 2011, and they kindly hired gaping­void to design some pos­ters for them.

Basi­cally, I wan­ted to draw something kinda cool n’ fun, something that com­pu­ter secu­rity peo­ple wouldn’t mind taking back home and han­ging on their office walls.

To the une­du­ca­ted, the car­toon might seem tri­vial, but actually, it’s not. Like Len­nie Bruce famously said, “Humor is serious business”.

Fred Wil­son is right, we are indeed in the middle of a major, long-term, glo­bal tras­for­ma­tion, and Obama (or any­body else who wants his job) is NOT, REPEAT NOT going to save us.

So what IS going to save us? The SAME DAMN THING that has ALWAYS saved us:

That’s right. The Play Ethic. Crea­ti­vity. All that good stuff Sir Ken talks about. All that good stuff that gaping­void hope­fully represents.

All serious work begins with serious play first. AND NOT the night before, but FIRST thing in the mor­ning.You think Jony Ives works for a living? Hell, no, he plays for a living. So do I. So do my friends, Char­les HopeSeth Godin and others like us.

And YES, you can bring that sense of play anywhere– to a con­fe­rence on cyber­se­cu­rity, for exam­ple. Don’t get me wrong; cyber­se­cu­rity is also serious busi­ness. Our collec­tive safety and our live­lihoods as citi­zens depend on it, and com­pa­nies like HP work to help pro­tect our culture’s cri­ti­cal infras­truc­ture sys­tems and gene­rally keep us out of trouble.

It’s a nasty, dan­ge­rous world out there, after all…

That being said, secu­rity nerds are also peo­ple who like to play and get paid for it, more than most. They like to have FUN, at con­fe­ren­ces and anywhere else, of course they do. Who says the good guys can­not be sweaty and unsha­ven? News to me. To PLAY means to HACK something. Hac­king is INHERENTLY play­ful. Of course it fric­kin’ is.

[Note to non-Nerds: the rea­son that nerds don’t spend a lot of time on their per­so­nal appea­rance is because they’d rather spend their brief time here on Earth, wor­king on something that actually mat­ters to them, not spend it on something that mat­ters to the usual crowd of clue­less, super­fi­cial, hips­ter knuckleheads.]

Thanks to Hew­lett Pac­kard for giving gaping­void the oppor­tu­nity to live in a place it hasn’t yet i.e. the com­plex and mys­te­rious world of cyber­se­cu­rity i.e. the world where the hac­kers live and thrive hap­pily. It’s good to know that some of them are on our side. So far, it’s been a blast. Rock on.

[Bonus Link: The ever-brilliant Ben Ham­mers­ley gave a great talk to a bunch of high-level UK cyber­se­cu­rity nerds recently. A won­der­ful read.]

[The “Hire Hugh” page etc.]

September 10, 2011

Voice of God

Voice Of God [Buy the print here etc.]

As an artist, you’re always asking your­self, well, what’s the point?

Deco­ra­tion? Illustration?

No, it’s something dee­per… even if that dee­per thing eva­des us, the VAST majo­rity of the time.

I drew this car­toon to remind me, us, of that dee­per thing. Why, as artists, we choose to spend our brief time here on earth.

Exactly.

[This car­toon was sent out yes­ter­day in the news­let­ter etc…]

August 31, 2011

Never Go Mainstream


[Buy the print here etc.]

NEVER GO MAINSTREAM

Back when I was a kid and aspi­ring to be a pro­fes­sio­nal car­too­nist one day, I had this dread­ful fear han­ging over my head:

That the only way to become suc­cess­ful as a car­too­nist, was to go mains­tream. Cute and cuddly, warm and fuzzy. In the world of the big money car­too­ning, there was little room for “Edge”.

Check out the tra­di­tio­nal US Sun­day comics sec­tion of any news­pa­per, and you’ll see what I mean. Utter, cutey-pie dreck.

I just couldn’t see myself doing it. My stuff was just too “out there”, and when I tried to reign it in, it just made it worse.

Of course, that was before the Inter­net came along and chan­ged everything…

Any­body who courts the mains­tream deser­ves everything they get. There’s far more action in niches.

August 29, 2011

“Ambition is for amateurs”


[Orlando Gib­bons (1583 – 1625)]

So some­body asked me recently in an email inter­view, “What’s next for Hugh MacLeod?”

Which I ans­we­red:

There is no “Next”. There is only making more dra­wings and wri­tings, and trying to stay healthy and happy. “Ambi­tion” is for amateurs.

I think it’s too easy to con­fuse the AMBITION of doing something, with the actual DOING of something.

That con­fu­sion is the domain of the amateur…

August 26, 2011

“The King”


[Buy the print here etc.]

THE KING

The thing about the pawn and the king in this car­toon is… well, they’re both right.

The good news is, they’re just not both right all the time.

Peo­ple often think that the moment they get to the top, their pro­blems are over. His­tory tells us the oppo­site, the Roman Empe­rors who las­ted more than a cou­ple of years before being assas­si­na­ted or killed in battle were the minority.

August 23, 2011

The Whale

[This car­toon went out in the news­let­ter ear­lier today. You can buy the print here etc.]

One day I drew a fun little pic­ture of a whale, just for the hell of it.

Then I added a line about “mea­ning” that I had writ­ten on Twit­ter ear­lier that day, just for the hell of it.

Somehow it worked.

Hey, I like whales…

 

August 18, 2011

Note to Dewar’s

20110818-095101.jpg

There are two kinds of content.

20110818-094007.jpg

August 5, 2011

More To Life

[Buy the print!] [Subsc­ribe]

To paraph­rase Seneca, the tra­gedy isn’t that life is short, the tra­gedy is that we waste so much of it.

The other types of tra­gedy, the more vio­lent kind, never worry me too much, thank­fully. I never lost much sleep, worr­ying about wars or serial killers or whatever.

But the thought of get­ting to the end of my life and rea­li­zing that I had was­ted most of it, that froze my blood.

As it should…

August 1, 2011

All Products Are Conversations

[Buy the print!] [Subsc­ribe]

As the great Doc Searls famously wrote in The Clue­train, “mar­kets are con­ver­sa­tions”. So it stands to rea­son that pro­ducts are, as well.

Pro­ducts OF a dialogue.

Pro­ducts ARE a dialogue.

How you talk to your cus­to­mers affects how your pro­ducts get made. Of course they do. Tony Hsieh of Zap­pos unders­tands this very well. In mole­cu­lar terms, his com­pany is little more a call cen­tre and a warehouse full of shoes. But it is the social inte­rac­tion which makes the com­pany rock.

The social dynamic.

The con­ver­sa­tion.

Exactly.

July 28, 2011

Permanent State


[Buy the print!] [Subsc­ribe]

I first drew this in 2004. A wee doodle that I thought very little about at the time. Yet over time, the sim­pli­city of the mes­sage seems to have reso­na­ted with a lot of people.

Any fool can be a bur­nout or a cal­ci­fied dino­saur. Rein­ven­tion is much har­der. And to keep doing it, again and again? MUCH, MUCH harder.

But that’s what makes it so worth doing…

I wasn’t feeling it…

July 27, 2011

The Avant Garde


[Buy the print!] [Subsc­ribe]

From Wiki­pe­dia: “The term was ori­gi­nally used to desc­ribe the fore­most part of an army advan­cing into battle (also called the van­guard or lite­rally the advance guard) and now applied to any group, par­ti­cu­larly of artists, that con­si­ders itself inno­va­tive and ahead of the majority.”

I just think it’s kind of funny, a pic­ture of this dull, unre­mar­ka­ble guy get­ting all des­pon­dent because he’s not “cut­ting edge” or whatever.

But I don’t think one choo­ses to be ahead of one’s time. It kinda just hap­pens, with all the other crap, other­wise known as Life.

Which is where the humor in the car­toon lies…

July 26, 2011

Technology

[Buy the print!] [Subsc­ribe]

This car­toon was ori­gi­nally a per­so­nal busi­ness card I desig­ned for Microsoft’s Jeff Sand­quist.

He wan­ted a card that he could hand out to both techies and “civi­lians”, both at busi­ness and social events.

It’s a com­mon theme among most of my peers– we’re totally con­su­med by our careers, yet we still have the other parts of our lives to fit in somehow.

How do we do that? I have no idea. Does anybody?

Paid by the hour

July 25, 2011

Everything Is Marketing

[Buy the print!] [Subscribe.]

This has been doing the rounds for the last decade or so: the idea that mar­ke­ting is not just some appen­dage to be bol­ted on exter­nally, but something more cen­tral and baked-in.

But of course, you can take that idea too far.

You can make it a silly idea.

No idea is so good that it can’t be made silly, with just a little appli­ca­tion. Heh.

June 16, 2011

Personal Drama



[This car­toon went out in today’s news­let­ter, with the follo­wing com­men­tary:PERSONAL DRAMA

Why are some peo­ple such drama queens?

Why do some peo­ple get so obses­sed with the little stuff, the gos­sip, who said what to who, who’s slee­ping with who, who’s no lon­ger slee­ping with who…?

The short ans­wer: Because it gives them something to do.

Life is short. You’d think we would have lear­ned by now, how to make bet­ter use of our VERY limi­ted time here on Earth.

Appa­rently not…

May 19, 2011

Daily Bizcard # 50: The Holy Within


 

Today’s Daily Biz­card goes to the cele­brity pro­perty deve­lo­per, Donald Trump, who’s been having a whale of a time recently.

All that razz-ma-tazz must be terribly exci­ting and all, but damn, I know I would tire of it quickly. I pre­fer a more quiet, spi­ri­tual exis­tence, which I guess is what this car­toon is all about.

[Mr Trump, please con­tact us via gapingvoid@gmail.com, and we’ll send along a free box of 100 prin­ted busi­ness cards for you, with this car­toon on the front, Thanks!]

[The Daily Biz­card archive is here.]

[NB. Yes, the Daily Biz­card is up n’ run­ning again, after a year offline. We finally got our act together etc etc.]

May 3, 2011

Become The Person

April 7, 2011

Love-R


[Down­load prin­ta­ble ver­sion here etc.]
[Core Values.]

Core Values

April 5, 2011

“Forget Google…”


[Down­load the prin­ta­ble ver­sion here etc.]

Another Rackspace-sponsored car­toon

I like this car­toon. It’s something that Sco­ble would would say.

Sco­ble works for Racks­pace, too. Do the math.

[Com­mis­sion your own car­toon here…]

#slavebot

[Down­load the prin­ta­ble ver­sion here…]

Hola. Yes, another Rackspace-sponsored car­toon

Like I said on Twit­ter ear­lier today, yes, you can work for a large com­pany and not be a #sla­ve­bot. But you have to decide, before some­body deci­des for you.

Racks­pace doesn’t want #sla­ve­bots wor­king for them. Hell, Racks­pace doesn’t even want #sla­ve­bots wor­king for their cus­to­mers, ideally.

#Sla­ve­bots are bad. Don’t be one. Best avoid them like the pla­gue, both at work and at play. Exactly.

[Com­mis­sion your own car­toon here…]

37signals


[Down­load the prin­ta­ble ver­sion here…]

Another Rackspace-sponsored car­toon, this time for 37signals, the ama­zing soft­ware company.

The idea comes from a core value taken right off the latter’s home­page. They use a lot of blue and green in their graphic design, so I went with something blue-greeny.

The little “Love from Racks­pace” sym­bol is right there in the bot­tom left-hand cor­ner. A little sec­ret hall­mark, as it were…

Love it. Rock on.

[Com­mis­sion your own car­toon etc…]

Theory’s Already Been Done


[Down­load the prin­ta­ble ver­sion here etc.]

There ya go. On behalf of my client, Racks­pace, a free “Cube Gre­nade” for y’all to down­load and print out and hang on your wall etc.

A Social Object. Exactly.

It’s not roc­ket science. It’s com­mon sense. Less theory, more action. Less talk, more doing. That’s what it means to have a star­tup. Part of the Racks­pace “We Love Star­tups” riff. Exactly.

[More Racks­pace car­toons here…]

March 31, 2011

You don’t want to change the world…


Every­body wants to be on the win­ning team.

Some peo­ple don’t care what team they’re on, to paraph­rase Bob Dylan, so long as they’re winning.

I’ve been around those peo­ple all my life. Most were for­got­ten, by me and every­body else.

Some peo­ple don’t mind if they win or lose, as long as they don;t get hurt.

Some peo­ple don’t mind losing, so long as they get to play the game they want to play.

And then there’s the peo­ple who want to win, and win big, but ONLY if they somehow manage to improve the game overall.

Not just raise THEIR game, but raise THE game alto­gether. Even if when they’re losing, they seem to manage it.

Those peo­ple have the most fun. They’re also the most fun to play with.

And they also seem to win the most, over time.

sex and death

Guy With Real Problems!

March 30, 2011

“The Web works best when it’s spontaneous, creative, irreverent and slightly anarchic”.

[Don’t get me started…]

You may have already noti­ced, I’ve been doing a lot of rapid-fire car­toon pos­tings lately.

It goes to a point that came up when I was recently tal­king to Doc Searls on the phone…

“The Web works best when it’s spon­ta­neous, crea­tive, irre­ve­rent and slightly anarchic”.

With that in mind, I deci­ded to do something about it. The Web had been fee­ling kinda stuffy of late…

So when I draw a wee business-card car­toon, at Starbuck’s or wha­te­ver, I simply take a snapshot of it then and there on my iPhone, then ins­tantly post it on the web via Ins­ta­gram… which auto­ma­ti­cally feeds onto Twit­ter, this Word­Press blog, Face­book and my Pos­te­rous page.

Sim­ple, fast and fun.

Art is more inte­res­ting when it’s libe­ra­ted from its own self.

Not unlike human beings…

Spon­ta­neous. Crea­tive. Irre­ve­rent. Slightly anarchic.

Exactly.

March 21, 2011

posterous & the basic human need to share ourselves with others

My second car­toon for a Racks­pace cus­to­mer is for Pos­te­rous, the photo-sharing, proto-blogging site.

Basi­cally, Pos­te­rous is a site that makes it easy to upload and share pho­tos. It’s sim­ple and straight­for­ward. It doesn’t need a lot of explai­ning, really.

And nor should it have to. Tal­king to their CEO, Sachin Agar­wal on the phone the other week, it’s appa­rent they want their ser­vice to have mains­tream, mom n’ pop usage, not just something for the geeks…

As for the car­toon, well, I was deter­mi­ned NOT to draw yet another one of my cute-sy “mons­terc­rit­ter” car­toons [I was already doing a lot of them for Racks­pace already], but in spite of my best inten­tions, this Pos­te­rous one just stuck, somehow… the huma­nity of it.

We know the point of pho­tos is to docu­ment the seen world, cap­ture memo­ries and all that. But a big a part of that is the social and emo­tio­nal– the crea­tion of what I call “Sha­ring Devi­ces”- social objects that allow us to share our­sel­ves with others.

i.e. Pos­te­rous’ value comes not from the actual pho­tos per se, but from a very human need that was around long before pho­to­graphy (or cave pain­ting, for that mat­ter) was even invented.

[Check out my other Racks­pace car­toons here…]

March 7, 2011

laughing squid.…

I just drew this wee car­toon for one of my favo­rite brands, Laughing Squid.

Laughing Squid aka my good friend, Scott Beale, GETS it. Really, really gets it. Very few brands seem to be able to truly unders­tand both the Art and the Inter­net so well. The only other guys I know who come close are Boing Boing.

I think it’s so cool that when Scott talks to peo­ple at par­ties, he’ll often talk to some­body who LOVES Laughing Squid, KNOWS Laughing Squid well, but still has no idea that web hos­ting is what Laughing Squid actually does for a living.

To be so great, you don’t evern need to tell peo­ple about it in order for it to work.

That is rare. That is a gift. That is THE gift. To be able to do that. That is what ins­pi­red the car­toon. Yes, exactly.

But that’s not the only rea­son I’m wri­ting this. Full Disc­lo­sure: My client, Racks­pace, recently com­mis­sio­ned me to draw a “Cube Gre­nade” car­toon for one of their favo­rite cus­to­mers. A “social ges­ture” from them to say thanks, as it were. They gave me a short­list, Scott’s name was on top. I was deligh­ted to find him there.

Secondly, Laughing Squid is also one of Rackspace’s oldest cus­to­mers. We’re tal­king REALLY early days. That isn’t com­mon know­ledge, I only just found out. But I was deligh­ted to learn that; I really was.

So thanks to Scott, Laughing Squid, Racks­pace and every­body else who “gets it”, who truly knows and truly feels the love.

Yes, you know exactly what I’m tal­king about. Godbless.

[Check out the other Racks­pace car­toons here etc. Check out the Cube Gre­nade home­page here etc etc.]

March 2, 2011

“alea iacta est.”


[My latest car­toon.
Down­load the prin­ta­ble ver­sion here etc.]

Dear Racks­pace,

You being my client and all, I thought now would be a good time to let you know my current thinking:

You love star­tups. You live and breathe making them happy. You live and breathe trying to be help­ful to them. You live and breathe “Fanatical”.

Sure, other com­pa­nies offer the same kind of hos­ting that you do– Ama­zon being the best known example.

But it’s your par­ti­cu­lar brand of “Fana­ti­cal” that per­mea­tes your cul­ture… THAT is what makes you uni­que; THAT is what your com­pe­ti­tors DON’T have; THAT is your sec­ret weapon.

And the minute you lose that, of course, is the minute you start to die.

Not every­body rea­ding this is going to believe what I’ve just said. Some will remain skep­ti­cal, both inside and outside your com­pany. Frankly, I don’t care. I’ve been wor­king with y’all long enough to know that I’m spea­king the truth.

“We Love Star­tups.” That is your man­tra. That is your line in the sand.

And now you’re going to have to live it. Now that the line has been drawn, I’m never going to allow you to take those words back. Nor will anyone else. Ever. Nor should you.

“We Love Star­tups.” That is what the star­tup com­mu­nity must know about Racks­pace. They must know it AND believe it. All of them. That is the mission.

Alea iacta est.

[PS: Note to Rac­kers: If your boss will let you, feel free to use the car­toon in your email sig­na­ture. Spread the love etc.]

[See more Racks­pace car­toons here.]

February 3, 2011

the “evil plans” pre-order art print


[The EVIL PLANS print. Sig­ned, limited-editon of 500 etc.]

[UPDATE: The offer is now clo­sed. All 500 prints are gone. THANK YOU SO MUCH for your sup­port! Seriously.]


As most of you already know, my second book, EVIL PLANS comes out on February 17th.

To cele­brate the book launch, I’m offe­ring a FREE, sig­ned, 8″ x 10″ limi­ted edi­tion EVIL PLANS art print to the first 500 peo­ple who pre-order the book.

[Yes, you can get a sig­ned print if you’ve already pre-ordered the book. Sorry, this offer is US-only, not inter­na­tio­nal. No, Sorry, this offer is not open to Kindle buyers, hard­back only etc.]

1. The first 500 peo­ple who order the book AND send their elec­tro­nic receipt/confirmation num­ber to EvilPlansBook@gmail.com will get a free, sig­ned, limited-edition “Evil­Plans” print like the one above. 8 x 10″. Limi­ted edi­tion of 500. Hand-signed by me.

2. Order the EVIL PLANS book from any one of these online booksellers:

Ama­zon.

Bar­nes & Noble.

Bor­ders.

800-CEO-READ. (great for bulk buys)

3. Then please for­ward your receipt/confirmation num­ber to this spe­cial email address: EvilPlansBook@gmail.com. You’ll receive a con­fir­ma­tion email with direc­tions for sub­mit­ting your ship­ping address within 24 hours.

4. This offer is limi­ted to only the first 500 peo­ple who email us their receipts — I’ll post an update here to let you know if and when the spe­cial offer has been closed.

5. This offer is for U.S. ORDERS ONLY. Sorry, Glo­bal Sports­fans, but the logis­tics are just WAY too com­plex to ship them abroad. Long story. Ouch.

6. If you’ve already pre-ordered the book and live in the U.S., no worries, you can still get in on the deal - just be in the first 500 to send in your receipt, and I’ll hap­pily honor it.

7. This offer is hard­back only. Not for Kindle. Sorry.

8. Please do not con­tact me per­so­nally to get on this list — please just use EvilPlansBook@gmail.com.

9. Thanks Again, As Always, for your Love and Support!

–Hugh

February 1, 2011

@rackspace: greeting card for irate customers

So I drew this car­toon ear­lier today for Racks­pace.

An idea for a gree­ting card. An “Apo­logy” card. For when Racks­pace screws up [ALL com­pa­nies screw up occasionally].

Just a way of saying sorry. Of sta­ying human.

It could be prin­ted on to a card and put in an enve­lope. Or it could just be a digi­tal image you put in an email or on a website.

That kind of thing…

[You can see the other car­toons I’ve done for Racks­pace here.]

evil plans– rackspace edition


[Down­load the prin­ta­ble ver­sion here etc.]

To mark the launch of my upco­ming book, EVIL PLANS on February 17th, I thought I’d do a spe­cial car­toon for my big­gest client, Racks­pace.

The first line in the book is “Every­body needs an Evil Plan”. This sen­ti­ment would apply to both big com­pa­nies like Racks­pace and, or course, the peo­ple who work for them.

So there was a natu­ral fit. Plus I dig the red…

Hmmm… Thin­king of making this one a print.

[You can pre-order the book here.]
[You can see the other car­toons I’ve done for Racks­pace here.]

January 29, 2011

an open letter to intel

To My Groovy Clients at Intel,

I just drew this wee pic­ture for you. Feel free to pass it around, down­load the high-rez ver­sion, print it out and hang it on your wall etc etc.

Yes, it’s a social object. Desig­ned to con­ti­nue a con­ver­sa­tion that  I already star­ted online. [Yes, if you know some­body at Intel, please send this link along to them, thanks].

Whether you manu­fac­ture mic­ro­pro­ces­sors, or draw car­toons like me, the ques­tion, “What is human poten­tial?” never gets old.

Of course, you’ll never find the defi­ni­tive ans­wer. But you still have to ask the question.

And keep on asking it. Again and again.

Or else life dries up. And mic­ro­pro­ces­sors and car­toons don’t get made.

Think about it.

Kin­dest Regards,

Hugh Mac­Leod

“what is possible?”

What is possible?

Well…

I draw cartoons.

And you do your thing…

All are pra­yer to the same god, are they not?

The trick is, of course, in teaching your­self how to see it as pra­yer, and not as mea­nin­gless toil.

Gods­peed.

January 25, 2011

“don’t be normal”

There seems to be a con­ver­sa­tion hap­pe­ning inter­nally at my client, Racks­pace. Spearhea­ded by peo­ple like Robert Sco­ble and the guy who hired him (and who also hired me), Rob La Gesse.

“Don’t be normal”.

Who wants a “nor­mal” job, anyway?

Who wants a “nor­mal” emplo­yer, anyway?

Who wants a “nor­mal” life, anyway?

Exactly.

So why not say it, loud and proud?

So I drew some car­toons on the subject.

I’m thin­king they’d make great rec­rui­ting posters…

[P.S. At the time of pos­ting this, Rob hasn’t seen these car­toons yet. He lets me post my ideas “live”, without having to go through him first. THAT IS WHY I’m psyched to be wor­king with Rob and Racks­pace. Just so you know.]

January 24, 2011

how rackspace needs to talk to people at sxsw


[Down­load the prin­ta­ble ver­sion here etc.]

““South-By” is almost upon us, and so here I am thin­king up new SXSW Inte­rac­tive ideas for my client, Racks­pace, who will have a pre­sence there.

We have a basic idea what we’ll be doing– I know Sco­ble is invol­ved– but that’s all still under wraps.

Nonethe­less, I drew the car­toon above.

As with my usual approach, the mes­sage is less about, “This is what we do and this is how much it costs”, and more about, “We hold these truths to be self-evident”.

Think about it: Racks­pace is a fast-growing com­pany. It needs to hire really good peo­ple. Lots of them.

And to do that, it has to con­vince a lot these really good peo­ple to relo­cate to their main cam­pus in San Anto­nio, Texas.

Have you ever been to San Anto­nio? Exactly.

Now, don’t get me wrong, San Anto­nio is a per­fectly lovely Texas town, hugely unde­rra­ted com­pa­red to say, Aus­tin, 80 miles to the North.

But still, it isn’t one of those towns where “Every­body” goes to, like New York, Chi­cago, Aus­tin or San Fran­cisco. It’s not a capital.

So in order to get some of the best brains in the country to move there, you have to offer them something else. Affor­da­ble hou­sing, good schools, high qua­lity of life, high stan­dard of living etc. etc.

But you also have to offer them, as Racks­pace Chair­man, Graham Wes­ton said in 2010, the chance to be on “on a win­ning team, on an ins­pi­ring mission.”

Peo­ple don’t go to South-By in order to buy stuff, to buy Racks­pace hos­ting. They go there to see their friends, to com­mune with their tribe, and yes, to look for oppor­tu­ni­ties that allow them to play on the afo­re­men­tio­ned win­ning team.

THAT is how Racks­pace needs to talk to peo­ple at South-By.

Doing something that mat­ters. On a win­ning team. That’s why I wrote the car­toon the way I did.

Life is short. Make it amazing.

And so there y’are…

the four seasons

January 16, 2011

“to be small, quirky, unique, ferociously independent and still be able to survive”

[Drawn at the bar of Sushi Samba. That explains the orange light etc.]

I’ve been thin­king about They Might Be Giants, an indie band I’ve been follo­wing off and on for over twenty years.

TMBG have been together for nearly thirty years.

TMBG never really had major mains­tream suc­cess. They’ve just done their quirky little thing from their happy little cor­ner of Brooklyn.

They were once of the ear­liest bands to really embrace the whole Inte­net thing. They were pio­neers. They had to be, if the band was to survive.

To be small, quirky, uni­que, fero­ciously inde­pen­dent and still be able to sur­vive. A true “glo­bal mic­ro­brand”. Their exam­ple has always been huge ins­pi­ra­tion to me.

I’m glad we live in a world where folk like TMBG can be exist. A much-needed anti­dote to the tedious, insa­tia­ble maw that is mains­tream, celebrity-driven culture.

We live in inc­re­di­ble times.

[Follow TMBG on Twitter.]

goodness and mercy

Another one of my  “Car­toons Drawn On The Back of Busi­ness Cards”, crea­ted while sit­ting at the bar of Sushi Samba two nights ago, while doing my har­mo­nious infu­sion thing etc.

This one is entit­led, “Good­ness And Mercy”.

As in, “Surely good­ness and mercy shall follow me all the days of my life, and I shall dwell in the house of the Lord forever.”

Psalm 23.