marketing evolves when language evolves

I loved the comment my friend, James Cherkoff left in my last Dell-related post. Almost all commercial copy increasingly sounds like something from the 1950’s when compared to the bazaar of the live web. The example I use is one very close to my heart – Arseblog, the super-popular blog about Arsenal FC [London’s largest […]

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so what’s a crazy-ass cartoonist in alpine, texas going to do about dell, anyway?

[“Edges 6″. Part of The Edges Series. Click on image to enlarge etc.] I’ve spent a lot of time in the last few days thinking about Dell Computers, a tech hardware company from Round Rock, Texas. Here are some notes: 1. When I developed The Blue Monster idea for Microsoft, a wee voice told me […]

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blue monster: why social objects are the future of marketing

As a marketing blogger, I get asked a lot, “What is the future of marketing?” I always answer the same: “The Blue Monster”. What’s The Blue Monster? A Blue Monster is a Social Object that articulates a Purpose-Idea. What’s a Social Object? What’s a Purpose-Idea? Sit yourself down, pour yourself another glass of whisky. This […]

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“crowd surfing”: ten questions for edelman’s david brain

When I lived in London last year, one of my best pals was David Brain, CEO of Edelman Europe [The largest private, global PR firm in the world]. Our schtick was to meet for breakfast about twice a month, and just talk about the crazy world happening around us. Sometimes we’d invite other friends along, […]

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creating blue monsters: “social objects” that articulate the purpose-idea

(Cartoon taken from The Hughtrain etc.) Like I said in my interview with Mark Earls, The Blue Monster is a “Purpose-Idea”. As Mark, the man who first coined the term explains it: Put really simply, the Purpose-Idea is the “What For?” of a business, or any kind of community. What exists to change (or protect) […]

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the blue monster celebrates two years without being killed

[Blue Monster PDC Edition- it’s colored azure for a reason.] It was two years ago today that I first posted the Blue Monster on this blog. Thanks mainly to Microsoft’s Steve Clayton running with the idea [At great risk to his own career, I might add], it’s been quite an adventure for us both, to […]

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“tribes”: ten questions for seth godin

10 Questions For Seth Godin My friend and mentor, Seth Godin has a new book out, “Tribes”. As has become a regular gapingvoid tradition, to celebrate the launch I e-mailed Seth 10 questions, which he kindly answered below. Rock on. 1. For the benefit of gapingvoid readers not yet familiar with your work [all 14 […]

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the farmer’s market

[“Edges 3″. Part of “The Edges” Series. Click on image to enlarge etc.] Alpine, Texas. A lot of my friends in this town work in the construction business; a lot of former big-city people are moving into the area these days, mostly trying to get away from the urban sprawl. So that’s where a lot […]

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thoughts on being a digital nomad

I’m writing this from an outside table at Jo’s Cafe on South Congress Avenue, Austin, Texas. I spent part of the morning having a good look at Digital Nomads, the new Dell blog. It seems Lionel Menchaka, one of my pals over at Dell is helping to run it. Also, I find to my delight […]

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“free the battery humans!’

| View | Upload your own What the heck, I know I mentioned this in passing earlier today, but I liked this one so much I thought it worthy of its own blog post. The uber-intelligent Lee Byant from Headshift left a great comment in my “Cloud Bottlenecks & Humanification post: Hi Hugh, I agree […]

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark