"Love Matters."

The groovy cats at Rackspace asked me to design a new t-shirt for them; this cartoon was the first (but not the last) idea I came up with.

I know it embarrasses the grown-ups to say this, but… Love matters in Business, as much as anywhere else. Rackspace knows this as much as any client I’ve ever worked with, small or large.

Nothing wrong with connecting ‘Love’ with $1 billion in sales… Without Love, their whole “Fanatical Support” thing (something they built their whole company around) would be impossible. And I doubt there are any high-ups at Rackspace who would disagree with me.

It’s nothing to do with Romantic love, of course. Love equals passion, equals care, equals real meaning and good work etc. Exactly.

This t-shirt gig got us thinking at gapingvoid Central, why can’t Valentines’ Day (a big day in our calendar, already) be an opportunity to go beyond Romance, to communicate to those who matter to you, that they matter, that you care, and that we are all in this together?

Either by the gapingvoid Love Store or by the gapingvoid Inspiration store. Either one, it’s a great way on V-Day to express to people the stuff that really matters. Exactly.

[P.S. If you’re a Racker reading this, please leave a comment below. I’d love to hear your input on the shirt, Thanks!]


  1. […] McLeod, at gapingvoid, has a new cartoon that makes me smile. It’s so true…we need more love in […]