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Thought experiment: It’s easier to be successful when you think of your business as a dialogue, rather than property.

I’ve been saying this for years: That all evolutions in marketing are evolutions of language.
In Cluetrain parlance, “Markets Are Conversations”. People talking to each other, metaphorically or otherwise.

When markets change, the conversation changes. People who change the market, change the way the market speaks to people.

Ergo, language changes. Language evolves, and so does the market.

People who want to change the market they’re in (in their favor) should think about this… how does your product “talk” to the market, how is the “voice” different from your competition?


[Originally sent out in the newsletter etc.]



  1. […] is the latest in the series of cartoons by Hugh MacLeod as featured on his blog GapingVoid. While I totally agree with his point on how conversations change when the markets change, I want […]