The #StartupBus video

Rackspace – We Love Startups! from Gapingvoid on Vimeo.

Another video our new company, Social Object Factory did for Rackspace at SXSW..

A sea of little red startup folk, piling into the #StartupBus, something they sponsor.

“Because the world needs more Awesome, the world needs more Startups.” A simple enough thought, one I happen to think is very, very true.

Without startups, this world really doesn’t have much of a future. At least, not one I would want.