Avoiding the SXSW slush-pile

One of the highlights of this year’s SXSW for me was, creating a stampede over at the Rackspace stand on the first day of the trade show.

Rackspace printed up 2,500 gapingvoid t-shirts to give away. When the doors opened at 10am, we had 50 people already waiting in line. We ran out of shirts by day’s end.

Get your awesome on, indeed…

We like creating schwag. Schwag is fun. The challenge is to actually create something that transmits REAL MEANING to people. Otherwise you’re just adding to the slush-pile.

And it’s the slush-pile that kills most businesses in the end, schwag or no schwag.

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