I’m at Ted Global, on behalf of, Dewar’s Whisky.
I’m drawing tons of cartoons, based on my experiences here.
To be honest, there’s so much fantastic stuff here, coming at me at 200 mph, it’s hard to keep up with it in real time. It’s a good problem to have, I would say…
1. You can follow the action is pretty easily. Just follow #TEDglobal and #dewarsted on Twitter.
2. This is my message from TED Global: “ALL ART IS SMALL ART”. Big, important stuff is ALWAYS, ALWAYS, ALWAYS preceded by small moments of genius. Watch all the TED videos if you don’t believe me. All the world’s great human-caused tragedies (not to mention, all failed expensive marketing campaigns) were caused when the people in charge tried to bypass the small stuff and go straight for the big stuff. Five Year Plan, Comrade? Great Leap Forward, Comrade?
3. And this is also my message fro Dewar’s: “ALL ART IS SMALL ART”. All great marketing starts that way. And more importantly, stays that way.
Rock and roll…