"ideas that do not risk offense, aren't."

[Moleskine drawing from 2009: “Tried Meaningful”. You can see the enlarged image here. See more like this over at the Moleskine archive etc.]

“Ideas that do not risk offense, aren’t.”

And yes, your business is an idea. Your product is an idea. The conversation you’re trying to have with your market is also an idea.

Hey, I didn’t say any of this stuff was easy…