"art as social object as purpose-idea"

[“Wings”, which I sent out in the newsletter recently etc.]

It was when I first stumbled up Mark Earls’ “Purpose-Idea” back in 2004 that I realized, that after more than decade in the business, I REALLY didn’t want to be in advertising anymore.

Besides the usual reasons- yes, it REALLY IS that stressed out, neurotic and empty- I thought there must be some way I could create more value for clients, more quickly, cheaply and hassle-free.

So after a few years of looking around, I created the Cube Grenade concept. “Art as Social Object as Purpose-Idea” etc.

I liked the idea because it was cheap, easy and disruptive. As opposed to expensive, complicated and calcifying [which is what most advertising is].