the new official gapingvoid logo: "remember who you are"

[UPDATE: Download the high-res poster version here.]

This image to the left you should be seeing a lot of from now on, scattered around the gapingvoid empire. It’s now our official logo.

OK, so why “Remember Who You Are”?

Because it ties up everything I’ve been working on these last few years. First with the cartoons, the prints and the “Cube Grenade” private commissions.

Like I said earlier:

I’m inte­res­ted in how art affects “The Real World”- the work­place, the world of work, the world of busi­ness. That’s what the Cube Gre­nade idea is all about.

My adver­ti­sing buddy, Vinny Warren, grew up in a Roman Catho­lic hou­sehold in Ire­land. He was telling me that his parents would always have a few reli­gious icons han­ging on the wall somewhere. Pic­tu­res of Saints, Mary & Baby Jesus, that kind of thing.

Why? Says Vinny, “To remind us who we were.”

My work has never been about getting the approval of the New York art gallery mafia. My work has always been about “What Really Matters” to people, especially to my peers.

Art that reminds you who you are. Exactly. What applies in Catho­lic hou­seholds also applies in pla­ces of busi­ness. Sha­red Mea­ning. Shared Purpose. Exactly. Social Objects. Exactly.

Secondly, I think there’s an insatiable hunger for it. Not to lose ourselves in the hopeless muddle we call Life, but instead, doing something that matters, making a difference, creating good in the world, creating value. Remembering what’s really important, remembering who we are.

This is not just about Art and cartoons, this is about EVERYTHING we do.

I’ve been saying this to my clients for years- to have a successful brand, personal or otherwise, it can’t just be about you, or even your customers, it has to be about something HIGHER than all of us. A “Purpose-Idea” .

gapingvoid is no exception; neither is your work.

“Remember who you are.” I’ll try to live up to it; I hope TO GOD that you will, too. Amen.

[UPDATE:] Yes, feel free to download it, print it out and stick it on your wall i.e. use it as a “Cube Grenade”. Even better, once it’s hanging somewhere, feel free to send me a photo. I’d love to see them. Thanks! Rock on.