From The Hughtrain:
THOUGHT: the future of advertising is clients increasingly asking their agencies to help re-invent not just their brands, but their actual companies. The future is agencies being increasingly unable to deliver on this.
Out of this wreckage a new industry will emerge…
I’m still not sure what to call this new industry, but spending the last few days working at Swisscom gave me a glimpse.
The phrase I can’t get out my head is “Cultural Transformation”.
[Note To Self:] It’s interesting being paid to talk about what you actually know about, as opposed to what you pretend to know about.