if you talked to people

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  1. I laughed out loud at this one, but when I thought about it I don’t know why I thought it was funny. It’s just kind of sad really.

  2. …then they whine and ask why you hit em’.
    Been there, done that. And by God I’ll do it again.
    R E S P E C T…
    Simple to know, simple to learn, simple to do.
    If you can’t, walk away. :)

  3. At the same time, if you advertised the way people really talk to each other, you wouldn’t be able to sell anything.
    Advertising uses tension to generate desire – you want…, you need…, you’d be better off if…, won’t it be nice when….
    Meanwhile, we tend to want to keep our conversations with strangers on a more polite, even-keel path.
    How do you do? Well, thank you.
    Pretty boring stuff.
    Is that the alternative?

  4. I can’t claim to have read a lot of advertising that has been interesting, but reading reviews/analysis of product/services has proved a lot more entertaining and definitely more interesting than a bunch of advertising I can see right through.
    How about, as an alternative, we all become lensmasters on Squidoo and start giving people useful information to carry out their own evaluation prior to buying stuff they might actually value and appreciate.
    OK – so that means there may be crap product/services that suffer as a result, but is that a problem the purchaser should have tyo worry about? I think not.
    Times are a-changing.

  5. Ruben,
    Ever hear people discuss things about which they’re passionate? Sometimes that can be quite compelling.
    “But people aren’t passionate about what I sell.”
    Then I’d challenge you to think about why you’re even advertising. Advertising is talking about your product (to keep it simple). If you’re not worth talking about, you’re not worth advertising.
    The best advertising gives people not only a reason to buy, but a reason to talk as well.

  6. … especially if you use that movie trailer voice. It’ll be funny at first… then it’ll be kinda creepy… then you’ll be fed a low-calorie, 7-essential nutrients, high-fiber, multigrain knuckle sandwhich.
    In all seriousness Hugh, ’twas a brilliantly simple statement. Kudos!

  7. And if we all listened and took to heart what avertising is saying (you need, you want, you deserve, etc), we’d all be insecure, shallow wrecks.
    Well, come to think of it, an awful lot of people seem to be listening…

  8. Is there any way in hell this can get added to the blogcards printing options? I want it and want it bad :) I’d try to talk Weinberger into buying a truckload of them, too :)

  9. […] that the people behind these marketing tactics are other people like you and me. Almost unbidden, Hugh MacLeod’s artwork ridiculing advertisers comes to mind. So why do brands (and advertisers and marketers) think they’re different […]

  10. […] Way back in 2006 the ever prescient Hugh MacLeod scribbled “If you talked to people the way advertising talked to people, they’d punch you in the face”.  This truism illustrates the dangers of convergence.  ‘Converge’ a one-to-many approach with a personalised situation and you end up with a fight.  Why then is advertising deemed to be effective and not result in brands being punched in the face?  It works because advertising’s great strength is that no-one takes it personally. […]