more demanding spiritually

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More Thoughts on “The Hughtrain”:

It

Comments

  1. Spooky, we’re on the same wavelength again. I was just thinking about spiritual-marketing – both figuratively and LITERALLY – the marketing of God and the megachurch phenomenon in the States in the last couple of days. (New posts up.) Speaking of purpose – surprise surprise -“The Purpose Driven Life” is one of the best selling nonfiction books of ALL time (underlying premise good, but can’t say I like the book as a whole). On the other hand, “The Purpose Driven Church”, is an amazing case study of marketing savvy that is grounded in purpose.

  2. I think we want to believe in ourselves and we want the brand to play the role of “portal” – the emotional portal to feelings. So, say in the traditional positioning statement the role would be enable the consumer to move from point A to point B, defined by her [e.g., if she wants that “right after diet feeling” she can define it as sleek, strong, sensual, real, belonging, enough]so that she can then go out into the world and make and imprint. I believe the consumer wants help connecting her actions and feelings, that is the role of the brand. That is why people are reading books like The Purpose Driven Life…only it’s a purposefully driven life every day. Thoughts?

  3. I think we want to believe in ourselves and we want the brand to play the role of “portal” – the emotional portal to feelings. So, say in the traditional positioning statement the role would be enable the consumer to move from point A to point B, defined by her [e.g., if she wants that “right after diet feeling” she can define it as sleek, strong, sensual, real, belonging, enough]so that she can then go out into the world and make and imprint. I believe the consumer wants help connecting her actions and feelings, that is the role of the brand. That is why people are reading books like The Purpose Driven Life…only it’s a purposefully driven life every day. Thoughts?

  4. Upgrade your users, not just your product

    Learning is a drug. To the brain, learning new things is inherently pleasurable. So if markets are conversations, why not use the conversation to help someone learn? A lot of the marketing-folks-with-a-clue have begun talking about the need for

  5. The Stuff Money Can’t Buy

    Great post the other day from my friend Hugh at Gapingvoid.com : “And all things being equal, people would rather…