Deliberations ended: Winners of the Twelve Word Competition Announced

Daily Email-Blowing Your Mind from Gapingvoid on Vimeo. Daily Email- Mindblowing Cartoons from Gapingvoid on Vimeo. Daily Email-Social Objects from Gapingvoid on Vimeo. It was a little twelve word copy com­pe­ti­tion. We thought we’d get 20 or 30 entries. But ended up with well over 200, a great result and a giant “thank you” to […]

Continue Reading »

praise, praise, praise the competition etc

This is my favorite English Cut post for a while. Not only is a great story, full of local history and color, it does a superb job of pulling off what has become my favorite thing to do as a marketer: i.e. Praising one’s competition to the hilt: If you fancy a new suit, he’s […]

Continue Reading »

the stormhoek label design: “why shouldn’t a small wine company see apple or google as its competition?”

So here’s where we are with Stormhoek. We’ve got a great litte wine from South Africa, which I’ve been blogging about. Then we sent out some bottles to other bloggers, no strings attached, to see what they had to say about it. As they’re fond of saying in the blogosphere, to start a conversation. I […]

Continue Reading »

Honesty vs Politics

Buy the Print You know what your competition loves? When your people compete with each other. Go  ahead – spend all your time and energy fighting amongst yourselves. We’ll be right over here, cornering the market, while you work on over-powering your own co-workers. This is where HR steps in as business’ first responder team. […]

Continue Reading »


[Buy the print] Thought experiment: It’s easier to be successful when you think of your business as a dialogue, rather than property. I’ve been saying this for years: That all evolutions in marketing are evolutions of language. In Cluetrain parlance, “Markets Are Conversations”. People talking to each other, metaphorically or otherwise. When markets change, the conversation changes. People who […]

Continue Reading »

Best Twelve (or fewer) Words Wins a Signed Cube Grenade

Daily Email Promo from Gapingvoid on Vimeo.Hola, Jason here (CEO of gapingvoid etc etc)… For all you gapingvoid newbies, you may not know that we publish a daily email every Tuesday–Saturday. It always contains one of Hugh’s cartoons with a little narrative and sometimes an exclusive deal on gapingvoid goodies. We’ve been playing around with animation […]

Continue Reading »

The Era of Prosperity-on-Autopilot is over

Hardly a morning goes by these days without me hearing some story on NPR Morning Edition about American economic woe. Especially around this Christmas time. People who’ve been working hard all their lives, suddenly can’t afford presents for their kids. Those kind of stories. They’re sad as hell, and they seem to be getting more […]

Continue Reading »


As followers of my Twitter stream will know, last week I was in Toronto, live-cartooning at Innotribe 2011. Innotribe happens every year at Sibos, the ENORMOUS international banking and financial conference put together by SWIFT. Chris Skinner wrote a nice overview here, with the gapingvoid photstream over here. My job was to “live-toon” drawings over the […]

Continue Reading »

Pixie Dust & The Mountain of Mediocrity

  [NB: Today’s guest post is by the world’s most famous ex-blogger, the great Kathy Sierra.] We’re always searching for that secret formula, that magic pixie dust to sprinkle over our products, services, books, causes, brands, blogs to bring them to life and make them Super Successful. Most marketing-related buzzwords gain traction by promising pixie […]

Continue Reading »

“Social Objects are the future of marketing.”

1. note to social media marketing dorks: the hard currency of the internet is “social objects”. [One of my favorite recent “Social Objects”: a cartoon I did for Rackspace.] The Social Object, in a nutshell, is the reason two people are talking to each other, as opposed to talking to somebody else. Human beings are social […]

Continue Reading »

Are you ready to work with us?

Get More Info


Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark