“What If P.R. Stood For People And Relationships?: A Manifesto For Building Relationships in the Digital Era”.
[You can get as a free Slideshare Deck.]
That is the latest e-book/deck I just created with my old friend, the business author, consultant and #futureofwork ninja, Brian Solis.
[Full disclosure: I just did the cartoons, Brian did the prose; both he and I had a lot of help from (A) my team and (B) from our sponsors, Vocus and Cision.]
For those of you who don’t know Brian, he was one of the first people to understand how social media REALLY works in the business space, both as a communication platform, a PR and marketing platform, AND a terminator of all things business-as-usual.
Even though social media is simple enough in theory, its actual reality continues to confound even the brightest of marketing and communication professionals.
It’s like making a good pizza: any fool can assemble all of the best ingredients, but knowing the right time to take it out of the oven takes years to master.
Brian did a great job of explaining when to take the metaphorical pie out of the oven, I tried to draw cartoons that gave those thoughts justice, without just parroting justice.
In the end, we created something I think you’ll really enjoy. Thanks for taking a look, and thanks especially to our awesome sponsors, Vocus and Cision.
