My next book project….

The book is going to be a very small limited edition, so if you want to reserve a copylet me know at and I’ll send you a notification when it comes out. Keep on checking here for updates etc. The preceding link will be the book’s offical landing page etc etc. Thanks.]


i. I’m writing a book, working title, “The Marfa Project”. It’s going to be my magnum opus.

ii. Everything in the book will be hand-drawn in my usual business-card-size format. Just pen & ink, no typing etc.

iii. The book will express everything worthwhile I have to say to the generations that come after me. It will be my gift to the ages.

iv. will chronicle its making as an ongoing work in progress; this will be its that website’s main purpose.

v. The book wil be completely “pure” and non-commercial. I’m doing this for myself, nobody else.

vi. I see it as a massive, hardcover, fine-art coffee table book, a-la Taschen, Phaidon etc. Anyone interested in publishing it should drop me an email, thanks:

vii. The book will be free in its entirety online, as well. The coffee table hardcover will just be a collector’s item- a signed, limited edition for my most hardcore supporters.

viii. I’m guessing the book will be around the US $50-$100 mark, i.e. that same as most high-end hardbacks of similar size and quality.

ix. I reserve the right to add to modify or delete any of the points above, however and whenever I damn well please.

x. Again,The book is going to be a very small limited edition, so if you want to get on the list for when it goes into production, let me know at and I’ll send you a notification when the time comes. Thanks.

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark