Love Matters: Rackspace

company culture change love matters

 

Dave shows off his latest Rackspace swag, a black snuggie blanket and my latest “Love Matters” t-shirt that we recently made for them. Like I said before,

I know it embarrasses the grown-ups to say this, but… Love matters in Business, as much as anywhere else. Rackspace knows this as much as any client I’ve ever worked with, small or large.

We thought sending out a powerful, direct message to thise they want to be aligned with would work better than just slapping the usual sales pitch on the front etc. Especially as this was commissioned by the HR and recruitment side of the business, who need to connect with their prospects on a really emotional level if they’re to make any kind of impact. Money and benefits aren’t everything.

Thanks to Chris “Shaggy” Schneider for the gig, it was awesome!

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  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark
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