I know it embarrasses the grown-ups to say this, but… Love matters in Business, as much as anywhere else. Rackspace knows this as much as any client I’ve ever worked with, small or large.
We thought sending out a powerful, direct message to thise they want to be aligned with would work better than just slapping the usual sales pitch on the front etc. Especially as this was commissioned by the HR and recruitment side of the business, who need to connect with their prospects on a really emotional level if they’re to make any kind of impact. Money and benefits aren’t everything.
Thanks to Chris “Shaggy” Schneider for the gig, it was awesome!