My New Year Message for 2014: Choose your mountain to die on.


Like I said in my first book, “Ignore Everybody”, everybody was has their own private Mount Everest they were put on this earth to climb.

Some people go their who lives without ever finding their Mount Everest, their own mountain.

Real life gets in the way: Jobs, family, Monday Night Football, retail therapy, taking selfies on Instagram, porn sites, leaving long rants in online forums, dive bars, the list is endless.

Screen Shot 2014-01-01 at 10.25.58 PM

[screen shot from my Infographics page]

And in order to pay for all that “Real Life”, they take on jobs that have no real meaning or joy for them. Washing dishes, pushing paper around offices, whatever.

I call these people “Treadmill Consumers” i.e. people who spend their lives on the treadmill at work, just so that they have enough money to consume the latest crap.

The ONE THING I know about my readers, the one uinversal thing I know they have in common with myself is, they don’t want to be one of these poor, hapless souls.

The want find their own mountain. They want to climb it.

I guess my “mountain” was drawing cartoons (like the cartoon at the top rightfully indicates), although it took me DECADES to find that out. It was one of the most satisfying moments of my life when I told my fiancee just before I married her, “Honey, just so you know, I’m never changing jobs. This is it, this is what I do.” And that she was perfectly OK with it, Thank God.

If I have one wish for you in 2014, Dear Reader, is that you A. Find your mountain and B. Start climbing it with all vigor and determination.

That you find what you were born to do, and start doing it.

Or if you have found it already, that you stick to it. That you don’t allow the naysayers and the usual consumerist bullshit to distract your true path.

Yes, it will cost you everything. But it will also give you… everything.

Happy New Year, Everybody.

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark