“CultureMail”: gapingvoid’s New Secret Weapon


Jason and I were thinking, if people like our daily newsletter so much, it would be awesome to take what we’ve learned from that, and create something useful for our clients. Ergo:

Introducing CULTUREMAIL: “Just like our own gaping­void news­let­ter, but for your own busi­ness and peo­ple.”

We’re REALLY excited by this: A proven new tool that helps leaders lead,  helps leaders effect change, simply by using e-mail (or whatever delivery vehicle you prefer).

A communication idea designed to bypass the usual expensive, overwrought (and mostly ignored) internal comms.

It’s a disarmingly sim­ple idea: We take what we’ve lear­ned from sen­ding out our own daily news­let­ter over the years, then apply it to create sim­ple and effec­tive bes­poke client news­let­ters for lea­ders to spread their ideas: We call it “CultureMail”.

We take your thoughts and ideas and, after a thorough con­sul­ta­tion pro­cess, we use our own uni­que world­view, crea­ti­vity and agile skill set to turn it into a powerful and compelling e-mail news­let­ter campaign.

Com­plete with on-message gaping­void car­toons and writ­ten con­tent that peo­ple will actually want to read, engage with, forward to their friends. Something that actually reso­na­tes with peo­ple and effects change.

A news­let­ter actually desig­ned to go under the usual corporatespeak radar and make an actual dif­fe­rence, desig­ned to help lea­ders lead, desig­ned to help change the com­pany culture for the better.

Just like our own gaping­void news­let­ter, but for your busi­ness and peo­ple. Crea­tive, power­ful, dis­rup­tive and on-message.

We look forward to discussing it more with you. Feel free to ping us anytime, Thanks. Email:  hugh at gapingvoid dot com.

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

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Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark