the new gapingvoid homepage


This weekend the gapingvoid homepage made a big change that was a long time coming- now you you no longer have to be a friend or family to ‘get’ what we do 😀

The actual business model is the same as before, it’s just a lot more apparent now, especially to people outside the gapingvoid club:

We make art that helps com­pa­nies affect real change, both inside and outside the organization.

We amplify your ideas in ways that deeply impact your teams, cus­to­mers and stakeholders.

We use scien­ti­fi­cally vali­da­ted methods to ignite crea­ti­vity, spread ideas and arti­cu­late sha­red purpose.

We ena­ble mea­ning­ful con­ver­sa­tions and get peo­ple to work smar­ter, more crea­ti­vely, and stay focu­sed on the things that really matter.

We give you the tools you need to move your busi­ness: Inte­llec­tually, crea­ti­vely and profitably.

We moved the blog over from the homepage to

I’m still drawing as many cartoons as before, and the the coolest newsletter on the face of the earth still goes out, five times a week.

gapingvoid started out as my personal blog over twelve years ago, now it’s about something much larger and exciting: Using art to help businesses change.

People ask, as an artist, why are you so obsessed with the office? And I answer, because that is where the action is, that is where we all need the most help.

Sure, there are other places where the human drama takes place: homes, bars, restaurants, schools, shops, the street etc. But considering how central business is to our lives, I find it odd that more people don’t understand how important art can be to the work environment. So gapingvoid is on a mission to help them understand this better.

Hope you like the new design, and if you think you can help us with our mission, we’d love to talk to you. Email: hugh at gapingvoid. Thanks!


  1. Looks really good, Hugh.

    I think you’re more than a business now. More like an industry. A good thing in my book!

  2. Well done. Nice responsive design + the design better reflects the quality of your content.

  3. Hot damn, give the designer(s) a hug! From small screen to giant, this is fabulous.
    Congratulations to the team, -Steve

  4. Looks neat.
    Well done.

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark